Hair Serum For Frizzy Hair Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Serum For Frizzy Hair sales on Amazon US totaled 421,000 units in July 2026 (▼ 39.8% vs. the prior month), generating an estimated $8,480,380 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.9% of unit volume and 50.5% of revenue, while a typical listing is priced at $18.63. The keyword itself pulled 18,210 Amazon queries over the same period (▲ 12.7% MoM).
Zooming out to the 12-month window ending July 2026, the hair serum for frizzy hair Top 50 moved 5,021,550 units and $104,072,713 in cumulative sales — an average of 418,463 units and $8,672,726 per month. Monthly throughput topped out at 699,000 units in June 2026 and dipped to 245,900 in May 2026, leaving the latest reading 17.6% higher than August 2025.
Hair Serum For Frizzy Hair Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
421K
▼ 39.8% MoM
Monthly Revenue 2026/07
$8.5M
▼ 47.3% MoM
Top 10 Market Share 2026/07
49.9%
Hair Serum For Frizzy Hair Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair serum for frizzy hair listing on Amazon US in July 2026 is ASIN B07N7PK9QK (Brand: Mielle Organics), which sold 40,000 units at $9.94 apiece — equal to 9.5% of every unit tracked in this report.
The Top 10 ASINs account for 210,000 units and $4,281,700 in July 2026 — 49.9% of unit volume and 50.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Serum For Frizzy Hair' on Amazon
July 2026
Is 49.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07N7PK9QK
Mielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
40K
▼ 33.3%vs. prior month
$385.2K
latest month
12-month trend
B07FJ783ZG
COLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
40K
▲ 100.0%vs. prior month
$524K
latest month
12-month trend
B073CWSQ51
COLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
30K
▼ 70.0%vs. prior month
$888K
latest month
12-month trend
B09WMT8HYB
The Ordinary Multi-Peptide Serum for Hair Density, Peptide-Powered Formula for Thicker, Fuller Looking Hair
20K
▼ 33.3%vs. prior month
$480K
latest month
12-month trend
B07PW4MTHV
Olaplex N°.6 Bond Smoother™ | Leave-In, Anti-Frizz Styling Cream, 100 mL | 72-Hour Frizz And Humidity Control, 450°F Heat Protection, For All Hair Types And Textures
20K
▼ 60.0%vs. prior month
$640K
latest month
12-month trend
B07VR1NDSQ
Olaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant | 2X More Shine, 72 Hr Frizz Control, Strengthens to Reduce Breakage
20K
▼ 71.4%vs. prior month
$640K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hair Serum For Frizzy Hair Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
COLOR WOW is the best-performing hair serum for frizzy hair brand in July 2026, moving 70,000 units across 2 ASINs for 33.3% of Top 10 volume. Mielle Organics follows with 40,000 units (19.0%), ahead of Olaplex on 40,000 units (19.0%).
With 8 brands splitting the Top 10 and 71.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.94 to $30.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
COLOR WOW
2 ASINs in Top 10
33.3%
Units
70K
Revenue
$1.4M
Avg. price
$22.00
B07FJ783ZG
$14.00·★4.3·110.8K revsCOLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
Units sold40KB073CWSQ51
$30.00·★4.3·110.8K revsCOLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
Units sold30K
Mielle Organics
1 ASIN in Top 10
19.0%
Units
40K
Revenue
$385.2K
Avg. price
$9.94
B07N7PK9QK
$9.94·★4.5·121.9K revsMielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
Units sold40K
Olaplex
2 ASINs in Top 10
19.0%
Units
40K
Revenue
$1.3M
Avg. price
$30.98
B07PW4MTHV
$29.97·★4.7·54.8K revsOlaplex N°.6 Bond Smoother™ | Leave-In, Anti-Frizz Styling Cream, 100 mL | 72-Hour Frizz And Humidity Control, 450°F Heat Protection, For All Hair Types And Textures
Units sold20KB07VR1NDSQ
$32.00·★4.7·61.4K revsOlaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant | 2X More Shine, 72 Hr Frizz Control, Strengthens to Reduce Breakage
Units sold20K
Trending Hair Serum For Frizzy Hair Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09P8FYJJL booked 10K units at $10.49, with ▲ 11.1% MoM change. On the growth side, B07FJ783ZG leads positive momentum with ▲ 100.0% MoM growth on 40K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09P8FYJJL
Bare Anatomy Ultra Smoothing Hair Serum Powered By Carbohydrate Complex & Niacinamide | Serum for Smooth & Shiny Hair | For Dry & Frizzy Hair | Women & Men | 100 ml
Price
$10.49
Rating
4.6
Reviews
2.4K
Latest month sales
B0BCR43SCW
L'Oreal Paris Elvive Hyaluron Plump Moisture Plump Hair Serum for Dehydrated, Dry Hair with Hyaluronic Acid Care Complex, Paraben-Free, 4.4 Fl Oz
Price
$7.97
Rating
4.6
Reviews
6.1K
Latest month sales
B07FJ783ZG
COLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
Unlock to view ASIN details and product titles
Price
$14.00
Rating
4.3
Reviews
110.8K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this hair serum for frizzy hair report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card