Hair Clay For Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Clay For Men sales on Amazon US totaled 196,600 units in July 2026 (▼ 10.0% vs. the prior month), generating an estimated $3,845,166 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.7% of unit volume and 50.9% of revenue, while a typical listing is priced at $19.55. The keyword itself pulled 21,815 Amazon queries over the same period (▲ 20.9% MoM).
Zooming out to the 12-month window ending July 2026, the hair clay for men Top 50 moved 2,127,750 units and $43,389,935 in cumulative sales — an average of 177,313 units and $3,615,828 per month. Monthly throughput topped out at 218,450 units in June 2026 and dipped to 120,100 in May 2026, leaving the latest reading 24.9% higher than August 2025.
Hair Clay For Men Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
196.6K
▼ 10.0% MoM
Monthly Revenue 2026/07
$3.8M
▼ 12.3% MoM
Top 10 Market Share 2026/07
43.7%
Hair Clay For Men Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair clay for men listing on Amazon US in July 2026 is ASIN B0DHYJQXQ9 (Brand: BASED BODYWORKS), which sold 10,000 units at $19.22 apiece — equal to 5.1% of every unit tracked in this report.
The Top 10 ASINs account for 86,000 units and $1,956,660 in July 2026 — 43.7% of unit volume and 50.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Clay For Men' on Amazon
July 2026
Is 43.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DHYJQXQ9
BASED Hair Clay for Men, Premium Hair Clay with Strong Hold, Texturizing Finish, & Low Shine, Hair Styling for Medium, Thick, Straight, or Wavy Hair, Santal Sandalwood Fragrance (3oz Pack of 1)
10K
▲ 0.0%vs. prior month
$192.2K
latest month
12-month trend
B0065JCV84
Suavecito Pomade Original Hold For Men 4 oz, 1 Pack - Medium Shine Water Based Wax Like Flake Free Hair Gel - Easy To Wash Out - All Day Hold For All Hairstyles
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B08DBHTXGW
STMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling
10K
▼ 50.0%vs. prior month
$249.5K
latest month
12-month trend
B0BZT8JYSR
Highland Glacial Hair Clay Pomade - Award winning hair styling clay for men and women made with 100% all natural and organic ingredients that promote hair and scalp health. Low shine, Medium Hold.
10K
▲ 0.0%vs. prior month
$270K
latest month
12-month trend
B01GIW9842
Layrite Natural Matte Cream, Basic, White, Mild Cream Soda, 4.25 Ounce
9K
▲ 0.0%vs. prior month
$220.5K
latest month
12-month trend
B0007CXWC4
AMERICAN CREW Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz
8K
▲ 2566.7%vs. prior month
$115.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hair Clay For Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Highland is the best-performing hair clay for men brand in July 2026, moving 18,000 units across 2 ASINs for 20.9% of Top 10 volume. BASED BODYWORKS follows with 17,000 units (19.8%), ahead of Suavecito Pomade on 10,000 units (11.6%).
Volume is spread across 8 brands, with the top three holding 52.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.99 to $28.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Highland
2 ASINs in Top 10
20.9%
Units
18K
Revenue
$509.9K
Avg. price
$28.49
B0BZT8JYSR
$27.00·★4.1·1.4K revsHighland Glacial Hair Clay Pomade - Award winning hair styling clay for men and women made with 100% all natural and organic ingredients that promote hair and scalp health. Low shine, Medium Hold.
Units sold10KB0CP2WC2VK
$29.99·★4.0·970 revsHighland Glacial Cream - Hair Styling Cream- Smooths, Hydrates, De-Frizzes, Texturizes & Defines - Low Hold Matte Finish for All Hair Types - Natural Ingredients that Boost Hair & Scalp Health- 2.5 oz
Units sold8K
BASED BODYWORKS
2 ASINs in Top 10
19.8%
Units
17K
Revenue
$380.8K
Avg. price
$22.11
B0DHYJQXQ9
$19.22·★4.2·1.3K revsBASED Hair Clay for Men, Premium Hair Clay with Strong Hold, Texturizing Finish, & Low Shine, Hair Styling for Medium, Thick, Straight, or Wavy Hair, Santal Sandalwood Fragrance (3oz Pack of 1)
Units sold10KB0DLJJMY9D
$25.00·★4.4·652 revsBASED Pomade for Men, Quality Hair Care with Medium Hold, Natural Shine & Fragrance, Easy to Apply & Great for All Hair Types, Hydrating and Nourishing Pomade (3 Oz Pack of 1)
Units sold7K
Suavecito Pomade
1 ASIN in Top 10
11.6%
Units
10K
Revenue
$149.9K
Avg. price
$14.99
B0065JCV84
$14.99·★4.7·28.4K revsSuavecito Pomade Original Hold For Men 4 oz, 1 Pack - Medium Shine Water Based Wax Like Flake Free Hair Gel - Easy To Wash Out - All Day Hold For All Hairstyles
Units sold10K
Trending Hair Clay For Men Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0007CXWC4 booked 8K units at $14.95, with ▲ 2566.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0007CXWC4
AMERICAN CREW Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz
Price
$14.95
Rating
4.6
Reviews
29.3K
Latest month sales
B0DZRQLJDJ
BlackMask Hair Clay for Men (3.52 oz) Matte Finish with Strong Hold, Hair Styling Clay, Adds Texture & Volume
Price
$19.99
Rating
4.3
Reviews
840
Latest month sales
B0DLJJMY9D
BASED Pomade for Men, Quality Hair Care with Medium Hold, Natural Shine & Fragrance, Easy to Apply & Great for All Hair Types, Hydrating and Nourishing Pomade (3 Oz Pack of 1)
Unlock to view ASIN details and product titles
Price
$25.00
Rating
4.4
Reviews
652
Latest month sales
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