Gummies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gummies sales on Amazon US totaled 1,154,000 units in July 2026 (▼ 5.1% vs. the prior month), generating an estimated $21,208,900 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.1% of unit volume and 45.5% of revenue, while a typical listing is priced at $18.11. The keyword itself pulled 50,648 Amazon queries over the same period (▲ 14.6% MoM).
Zooming out to the 12-month window ending July 2026, the gummies Top 50 moved 14,002,000 units and $261,877,774 in cumulative sales — an average of 1,166,833 units and $21,823,148 per month. Monthly throughput topped out at 1,320,000 units in January 2026 and dipped to 681,000 in May 2026, leaving the latest reading 3.8% lower than August 2025.
Gummies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.2M
▼ 5.1% MoM
Monthly Revenue 2026/07
$21.2M
▼ 10.8% MoM
Top 10 Market Share 2026/07
45.1%
Gummies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gummies listing on Amazon US in July 2026 is ASIN B07BBFFTKH (Brand: Amazon Basics), which sold 70,000 units at $10.08 apiece — equal to 6.1% of every unit tracked in this report.
The Top 10 ASINs account for 520,000 units and $9,658,800 in July 2026 — 45.1% of unit volume and 45.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gummies' on Amazon
July 2026
Is 45.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07BBFFTKH
Amazon Basics Melatonin, Sleep Support Gummies, Strawberry Flavor, 5mg, 120 Count (Previously Solimo)
70K
▲ 40.0%vs. prior month
$487.9K
latest month
12-month trend
B08FGZSW8L
WEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin Vitamins for Women & Men Supports Faster Hair Growth, Stronger Nails, Healthy Skin, Extra Strength (1)
70K
▼ 12.5%vs. prior month
$2.4M
latest month
12-month trend
B0BWSKYV63
Welch's Fruit Snacks - Mixed Fruit Box - Kids Snacks - 0.8 Oz - 40 Pack | Bulk Box, Made with Whole Fruit, Gluten-Free Snack Packs for Kids and Adults, No Artificial Dyes
60K
▲ 0.0%vs. prior month
$276.6K
latest month
12-month trend
B07GPGQJR4
Amazon Basics Soft Fiber Gummies for Digestive Health and Regularity, Orange, Lemon & Strawberry Flavors, 90 Count, Pack of 1 (Previously Solimo)
60K
▲ 20.0%vs. prior month
$561.6K
latest month
12-month trend
B0BDP24LP4
Metamucil Fiber Gummies for Adults, No Sugar Added Orange Flavor, 5g Prebiotic Plant Based Fiber Supplement Blend, 120 Count
60K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B00MJ7VL1O
Nature's Way Sambucus Elderberry Gummies for Immune Support* Ages 4+, 60 ct | Immune Gummy with Black Elderberry Extract, Vitamin C, D3, Zinc, and Superfood Antioxidants*, Adults & Kids Ages 4+
50K
▲ 0.0%vs. prior month
$722.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Gummies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing gummies brand in July 2026, moving 130,000 units across 2 ASINs for 25.0% of Top 10 volume. WEEM follows with 70,000 units (13.5%), ahead of Welch's on 60,000 units (11.5%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.78 to $34.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
2 ASINs in Top 10
25.0%
Units
130K
Revenue
$1M
Avg. price
$9.91
B07BBFFTKH
$10.08·★4.6·40.1K revsAmazon Basics Melatonin, Sleep Support Gummies, Strawberry Flavor, 5mg, 120 Count (Previously Solimo)
Units sold70KB07GPGQJR4
$9.74·★4.5·18.3K revsAmazon Basics Soft Fiber Gummies for Digestive Health and Regularity, Orange, Lemon & Strawberry Flavors, 90 Count, Pack of 1 (Previously Solimo)
Units sold60K
WEEM
1 ASIN in Top 10
13.5%
Units
70K
Revenue
$2.4M
Avg. price
$34.95
B08FGZSW8L
$34.95·★4.4·27.9K revsWEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin Vitamins for Women & Men Supports Faster Hair Growth, Stronger Nails, Healthy Skin, Extra Strength (1)
Units sold70K
Welch's
1 ASIN in Top 10
11.5%
Units
60K
Revenue
$276.6K
Avg. price
$7.78
B0BWSKYV63
$7.78·★4.8·22.1K revsWelch's Fruit Snacks - Mixed Fruit Box - Kids Snacks - 0.8 Oz - 40 Pack | Bulk Box, Made with Whole Fruit, Gluten-Free Snack Packs for Kids and Adults, No Artificial Dyes
Units sold60K
Trending Gummies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FYZ9QQ9Z booked 40K units at $16.97, with ▲ 0.0% MoM change. On the growth side, B07BBFFTKH leads positive momentum with ▲ 40.0% MoM growth on 70K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FYZ9QQ9Z
Physician's CHOICE Fiber Gummies for GLP-1 Support - No Sugar Added & Vegan - Raspberry Lemon - Natural Chicory Root Prebiotic Fiber Gummy - Digestive Health & Regularity for Women & Men - 60CT
Price
$16.97
Rating
4.4
Reviews
2.2K
Latest month sales
B00KRFL5SO
Mott's Assorted Fruit Flavored Snacks, Made with Real Fruit Puree (40 Pack)
Price
$6.97
Rating
4.7
Reviews
44.7K
Latest month sales
B07BBFFTKH
Amazon Basics Melatonin, Sleep Support Gummies, Strawberry Flavor, 5mg, 120 Count (Previously Solimo)
Unlock to view ASIN details and product titles
Price
$10.08
Rating
4.6
Reviews
40.1K
Latest month sales
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