Starburst Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Starburst sales on Amazon US totaled 289,900 units in July 2026 (▼ 9.5% vs. the prior month), generating an estimated $2,864,194 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.7% of unit volume and 48.5% of revenue, while a typical listing is priced at $14.70. The keyword itself pulled 63,683 Amazon queries over the same period (▲ 25.2% MoM).
Zooming out to the 12-month window ending July 2026, the starburst Top 50 moved 3,574,150 units and $38,614,015 in cumulative sales — an average of 297,846 units and $3,217,835 per month. Monthly throughput topped out at 414,150 units in October 2025 and dipped to 207,500 in May 2026, leaving the latest reading 1.0% higher than August 2025.
Starburst Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
289.9K
▼ 9.5% MoM
Monthly Revenue 2026/07
$2.9M
▼ 10.8% MoM
Top 10 Market Share 2026/07
61.7%
Starburst Market Share & Sales Concentration on Amazon US — July 2026
The most-sold starburst listing on Amazon US in July 2026 is ASIN B09VRMKTH4 (Brand: Life Savers), which sold 50,000 units at $12.49 apiece — equal to 17.2% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 179,000 units and $1,388,200 in July 2026 — 61.7% of unit volume and 48.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Starburst' on Amazon
July 2026
Is 61.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09VRMKTH4
LIFE SAVERS Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
50K
▲ 0.0%vs. prior month
$450.5K
latest month
12-month trend
B004YGQK5K
JOLLY RANCHER Assorted Fruit Flavored Hard Candy Bulk Bag, 5 lb
20K
▲ 0.0%vs. prior month
$230K
latest month
12-month trend
B0017L4PH0
Airheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored
20K
▼ 33.3%vs. prior month
$196.8K
latest month
12-month trend
B07WXJFFSY
STARBURST FaveREDS Fruit Chews Candy, Chewy Candy, 15.6 oz Sharing Size Bag | Soft red fruit chews in a sharing bag, a natural fit for anytime snacking, party favors and road trips, lunch box
20K
▲ 0.0%vs. prior month
$88K
latest month
12-month trend
B0FQ64M7HQ
STARBURST Sour Chewy Candy Fruit Chews, Share Size Resealable 15.6 Oz Bag
20K
▲ 0.0%vs. prior month
$87.4K
latest month
12-month trend
B07L4QGYLV
Gushers Tropical & Strawberry Fruit Snacks, 20 ct, 16oz | Juicy Liquid Center in Every Bite, Gluten Free, Gelatin Free, Good Source of Vitamin C, Family Pack, Ideal for Lunch Boxes
10K
▲ 0.0%vs. prior month
$69.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Starburst Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Life Savers is the best-performing starburst brand in July 2026, moving 50,000 units across 1 ASIN for 27.9% of Top 10 volume. Starburst follows with 49,000 units (27.4%), ahead of Jolly Rancher on 20,000 units (11.2%).
With 8 brands splitting the Top 10 and 66.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.85 to $15.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Life Savers
1 ASIN in Top 10
27.9%
Units
50K
Revenue
$450.5K
Avg. price
$12.49
B09VRMKTH4
$12.49·★4.8·11.3K revsLIFE SAVERS Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
Units sold50K
Starburst
3 ASINs in Top 10
27.4%
Units
49K
Revenue
$215K
Avg. price
$3.85
B07WXJFFSY
$3.49·★4.8·15.9K revsSTARBURST FaveREDS Fruit Chews Candy, Chewy Candy, 15.6 oz Sharing Size Bag | Soft red fruit chews in a sharing bag, a natural fit for anytime snacking, party favors and road trips, lunch box
Units sold20KB0FQ64M7HQ
$3.49·★4.7·1.6K revsSTARBURST Sour Chewy Candy Fruit Chews, Share Size Resealable 15.6 Oz Bag
Units sold20KB07W8K9ZL3
$4.58·★4.8·4.7K revsStarburst Chewy Candy, Sharing Size, Individually Wrapped Fruit Chews Candy, 15.6 Oz Resealable Bag | Soft juicy fruit chews individually wrapped in a resealable bag for sharing, party favors, road trips, lunch box, snack
Units sold9K
Jolly Rancher
1 ASIN in Top 10
11.2%
Units
20K
Revenue
$230K
Avg. price
$15.98
B004YGQK5K
$15.98·★4.7·41.2K revsJOLLY RANCHER Assorted Fruit Flavored Hard Candy Bulk Bag, 5 lb
Units sold20K
Trending Starburst Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FX5SYN22 leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B07XC38NR7 close behind at ▲ 100.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FX5SYN22
Assortit X Starburst Original Chewy Candy, 1.5 lb Variety Bag | 1.5 LB Bag, Juicy, Chewy Candy Mix
Price
$14.99
Rating
4.0
Reviews
48
Latest month sales
B07XC38NR7
Singles To Go! Starburst Water Drink Mix, Blue Raspberry, 72 Packets
Price
$25.31
Rating
4.7
Reviews
1K
Latest month sales
B00UF7KCZG
Airheads Mini Candy Bars, Taffy Variety Pack, 80 Count Bag (Pack of 4) | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored
Unlock to view ASIN details and product titles
Price
$36.23
Rating
4.7
Reviews
13.1K
Latest month sales
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