Gum Soft Picks Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gum Soft Picks sales on Amazon US totaled 191,800 units in July 2026 (▼ 6.9% vs. the prior month), generating an estimated $2,095,171 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.7% of unit volume and 56.6% of revenue, while a typical listing is priced at $14.09. The keyword itself pulled 50,588 Amazon queries over the same period (▲ 15.7% MoM).
Zooming out to the 12-month window ending July 2026, the gum soft picks Top 50 moved 2,212,300 units and $24,502,530 in cumulative sales — an average of 184,358 units and $2,041,878 per month. Monthly throughput topped out at 226,100 units in October 2025 and dipped to 115,100 in May 2026, leaving the latest reading 5.4% higher than August 2025.
Gum Soft Picks Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
191.8K
▼ 6.9% MoM
Monthly Revenue 2026/07
$2.1M
▼ 8.5% MoM
Top 10 Market Share 2026/07
64.7%
Gum Soft Picks Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gum soft picks listing on Amazon US in July 2026 is ASIN B00UB7BO16 (Brand: Oral-B), which sold 50,000 units at $3.96 apiece — equal to 26.1% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 124,000 units and $1,186,060 in July 2026 — 64.7% of unit volume and 56.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gum Soft Picks' on Amazon
July 2026
Is 64.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00UB7BO16
Oral-B Glide Mint Dental Floss Picks with Long Lasting Scope Flavor, 75 Picks
50K
▲ 0.0%vs. prior month
$198K
latest month
12-month trend
B00AFWPVUC
MOUTHWATCHERS Soft Flossing Manual Toothbrush, Adults, Pack of 2, Assorted | Floss-Tip Bristles for Sensitive Teeth and Gums, Soft Manual Brush, Deep Clean, BPA Free, Dr Plotka Design
10K
▼ 50.0%vs. prior month
$99.9K
latest month
12-month trend
B0D1LDMNYR
Oral-B Glide Peppermint Dental Floss Picks with Arctic Peppermint Oil Flavor, 75 Count, Pack of 3
10K
▲ 0.0%vs. prior month
$105.5K
latest month
12-month trend
B071CT5QMX
GUM Soft-Picks Advanced Interdental Picks, 90 Count | Soft bristles, Longer curved handle, Safe for braces & bridges, Latex and wire free, Includes travel case, Disposable picks
10K
▲ 0.0%vs. prior month
$76.1K
latest month
12-month trend
B073C6LMJD
GUM Soft-Picks Original Interdental Picks, 270 Count | Soft bristles, Easy-to-Use Pick, Safe for braces & bridges, Latex & wire free, Plastic carry case included, Disposable picks
10K
▲ 0.0%vs. prior month
$175.7K
latest month
12-month trend
B0C86LZNWQ
GUM Proxabrush Go-Betweens Tight Interdental Brushes, 10 Count (4 Pack) | Triangular soft bristles, Nylon-coated wire safe for braces & implants, Reusable with breathable travel cap, 10 days of use
9K
▼ 10.0%vs. prior month
$159.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Gum Soft Picks Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Oral-B is the best-performing gum soft picks brand in July 2026, moving 66,000 units across 3 ASINs for 53.2% of Top 10 volume. GUM follows with 41,000 units (33.1%), ahead of MOUTHWATCHERS on 10,000 units (8.1%).
With 4 brands splitting the Top 10 and 94.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $17.57, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Oral-B
3 ASINs in Top 10
53.2%
Units
66K
Revenue
$386.8K
Avg. price
$10.01
B00UB7BO16
$3.96·★4.3·17.4K revsOral-B Glide Mint Dental Floss Picks with Long Lasting Scope Flavor, 75 Picks
Units sold50KB0D1LDMNYR
$13.50·★4.1·6.1K revsOral-B Glide Peppermint Dental Floss Picks with Arctic Peppermint Oil Flavor, 75 Count, Pack of 3
Units sold10KB0GY94FH5B
$12.57·★4.5·166 revsOral-B Glide Dental Floss Picks Variety Pack with Scope Outlast, Arctic Peppermint Oil, & Ultra Deep Clean, Value Pack 225ct (75 Count per Pack, Pack of 3)
Units sold6K
GUM
5 ASINs in Top 10
33.1%
Units
41K
Revenue
$650.6K
Avg. price
$17.57
B071CT5QMX
$9.99·★4.7·21.7K revsGUM Soft-Picks Advanced Interdental Picks, 90 Count | Soft bristles, Longer curved handle, Safe for braces & bridges, Latex and wire free, Includes travel case, Disposable picks
Units sold10KB073C6LMJD
$18.89·★4.7·15.8K revsGUM Soft-Picks Original Interdental Picks, 270 Count | Soft bristles, Easy-to-Use Pick, Safe for braces & bridges, Latex & wire free, Plastic carry case included, Disposable picks
Units sold10KB0C86LZNWQ
$16.99·★4.7·9.5K revsGUM Proxabrush Go-Betweens Tight Interdental Brushes, 10 Count (4 Pack) | Triangular soft bristles, Nylon-coated wire safe for braces & implants, Reusable with breathable travel cap, 10 days of use
Units sold9KB07GHFTKT4
$24.99·★4.7·21.7K revsGUM Soft-Picks Advanced - Easy-to-Use Interdental Picks for Plaque Removal & Gum Health with Carry Case, Dentist Recommended, 90 Count (Pack of 3) 270 Total | Soft bristles, Longer curved handle, Safe for braces & bridges, Latex and wire free, Includes travel case, Disposable picks
Units sold7KB0C86KLNYV
$16.99·★4.7·4.3K revsGUM Proxabrush Go-Betweens Moderate Interdental Brushes, 10 Count (4 Pack) | Triangular soft bristles, Nylon-coated wire safe for braces & implants, Reusable with breathable travel cap, 10 days of use
Units sold5K
MOUTHWATCHERS
1 ASIN in Top 10
8.1%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B00AFWPVUC
$9.99·★4.7·10.4K revsMOUTHWATCHERS Soft Flossing Manual Toothbrush, Adults, Pack of 2, Assorted | Floss-Tip Bristles for Sensitive Teeth and Gums, Soft Manual Brush, Deep Clean, BPA Free, Dr Plotka Design
Units sold10K
Trending Gum Soft Picks Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GY94FH5B booked 6K units at $12.57, with ▲ 50.0% MoM change. On the growth side, B083F7P25B leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GY94FH5B
Oral-B Glide Dental Floss Picks Variety Pack with Scope Outlast, Arctic Peppermint Oil, & Ultra Deep Clean, Value Pack 225ct (75 Count per Pack, Pack of 3)
Price
$12.57
Rating
4.5
Reviews
166
Latest month sales
B0C86KLNYV
GUM Proxabrush Go-Betweens Moderate Interdental Brushes, 10 Count (4 Pack) | Triangular soft bristles, Nylon-coated wire safe for braces & implants, Reusable with breathable travel cap, 10 days of use
Price
$16.99
Rating
4.7
Reviews
4.3K
Latest month sales
B083F7P25B
GUM Soft-Picks Comfort Flex Mint Interdental Picks, 80 Count | Soft bristles, Safe for braces and bridges, Latex and wire free, Ergonomic easy-grip handle, Disposable picks
Unlock to view ASIN details and product titles
Price
$8.69
Rating
4.6
Reviews
7.9K
Latest month sales
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