Burst Floss Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Burst Floss sales on Amazon US totaled 538,300 units in July 2026 (▲ 2.0% vs. the prior month), generating an estimated $4,527,487 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.0% of unit volume and 57.8% of revenue, while a typical listing is priced at $11.84. The keyword itself pulled 59,305 Amazon queries over the same period (▲ 1.3% MoM).
Zooming out to the 12-month window ending July 2026, the burst floss Top 50 moved 5,369,150 units and $44,395,936 in cumulative sales — an average of 447,429 units and $3,699,661 per month. Monthly throughput topped out at 538,300 units in July 2026 and dipped to 301,000 in May 2026, leaving the latest reading 24.8% higher than August 2025.
Burst Floss Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
538.3K
▲ 2.0% MoM
Monthly Revenue 2026/07
$4.5M
▲ 1.6% MoM
Top 10 Market Share 2026/07
65.0%
Burst Floss Market Share & Sales Concentration on Amazon US — July 2026
The most-sold burst floss listing on Amazon US in July 2026 is ASIN B085YL4HR7 (Brand: Plackers), which sold 60,000 units at $6.88 apiece — equal to 11.1% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 350,000 units and $2,617,200 in July 2026 — 65.0% of unit volume and 57.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Burst Floss' on Amazon
July 2026
Is 65.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B085YL4HR7
Plackers Micro Line Floss Picks, Intense Mint, 300 Count | Floss fiber made without PTFE, Fits tight teeth, Fold-out toothpick, QuickFix Grip, Resealable bag, 2x Stronger
60K
▼ 14.3%vs. prior month
$412.8K
latest month
12-month trend
B00UB7BO16
Oral-B Glide Mint Dental Floss Picks with Long Lasting Scope Flavor, 75 Picks
50K
▲ 0.0%vs. prior month
$198K
latest month
12-month trend
B07FLBBWJR
Glide Comfort Plus Dental Floss, Extra Soft, Value 3 Pack (40m Each)
50K
▲ 0.0%vs. prior month
$499K
latest month
12-month trend
B01NBRH9TF
Oral-B Glide Deep Clean Cool Mint Dental Floss, Value 3 Pack (40m Each)
40K
▲ 0.0%vs. prior month
$398.8K
latest month
12-month trend
B003K01BMI
DenTek Floss Picks, Advanced Clean, Plaque Remover, 150 Count | No Break & No Shred Dental Floss, Triple Clean, Mouthwash Blast Mint Flavor, Removes Bacteria, Micro-Textured Pick
30K
▼ 25.0%vs. prior month
$124.2K
latest month
12-month trend
B0CQD8J54W
BURST Expanding Dental Floss (Mint Eucalyptus/40 Yards) | Stain Absorbing | Woven Tooth Floss with Xylitol Coating to Fight Cavities | Vegan | Paraben Free Expanding Floss
30K
▲ 200.0%vs. prior month
$173.7K
latest month
12-month trend
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Best Burst Floss Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Oral-B is the best-performing burst floss brand in July 2026, moving 230,000 units across 7 ASINs for 65.7% of Top 10 volume. Plackers follows with 60,000 units (17.1%), ahead of DenTek on 30,000 units (8.6%).
With 4 brands splitting the Top 10 and 91.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.17 to $9.23, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Oral-B
7 ASINs in Top 10
65.7%
Units
230K
Revenue
$1.9M
Avg. price
$9.23
B00UB7BO16
$3.96·★4.3·17.4K revsOral-B Glide Mint Dental Floss Picks with Long Lasting Scope Flavor, 75 Picks
Units sold50KB07FLBBWJR
$10.47·★4.3·23.6K revsGlide Comfort Plus Dental Floss, Extra Soft, Value 3 Pack (40m Each)
Units sold50KB01NBRH9TF
$9.97·★4.3·5.9K revsOral-B Glide Deep Clean Cool Mint Dental Floss, Value 3 Pack (40m Each)
Units sold40KB074W58X3F
$6.97·★4.5·28.5K revsOral-B Super Floss Pre-Cut Strands, Dental Floss for Bridges, Braces and Wide Spaces, 100 Strands
Units sold30KB0DJH7VTL9
$10.69·★4.2·4.7K revsOral-B Glide Mint Dental Floss Picks with Long Lasting Scope Flavor, 75 Count, Pack of 3
Units sold30KB074F5NNCP
$3.55·★4.6·10.5K revsOral-B Essential Dental Floss, Cavity Defense, Waxed, Mint Flavor, Value 2 Pack (50m Each)
Units sold20KB01KZOTTSO
$18.99·★4.3·35.1K revsOral-B Glide Deep Clean Dental Floss, Cool Mint, Value 6 Pack (40m Each)
Units sold10K
Plackers
1 ASIN in Top 10
17.1%
Units
60K
Revenue
$412.8K
Avg. price
$6.88
B085YL4HR7
$6.88·★4.7·82.9K revsPlackers Micro Line Floss Picks, Intense Mint, 300 Count | Floss fiber made without PTFE, Fits tight teeth, Fold-out toothpick, QuickFix Grip, Resealable bag, 2x Stronger
Units sold60K
DenTek
1 ASIN in Top 10
8.6%
Units
30K
Revenue
$124.2K
Avg. price
$4.17
B003K01BMI
$4.17·★4.7·89.6K revsDenTek Floss Picks, Advanced Clean, Plaque Remover, 150 Count | No Break & No Shred Dental Floss, Triple Clean, Mouthwash Blast Mint Flavor, Removes Bacteria, Micro-Textured Pick
Units sold30K
Trending Burst Floss Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01KZOTTSO booked 10K units at $18.99, with ▲ 400.0% MoM change. On the growth side, B01678Y3DS leads positive momentum with ▲ 471.4% MoM growth on 4K units, with B0CQD8J54W close behind at ▲ 200.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01KZOTTSO
Oral-B Glide Deep Clean Dental Floss, Cool Mint, Value 6 Pack (40m Each)
Price
$18.99
Rating
4.3
Reviews
35.1K
Latest month sales
B01678Y3DS
drTung's Smart Floss - Natural Dental Floss, Cardamom Flavor - Pack of 2 | PTFE & PFAS Free, Gentle on Gums, Expands & Stretches, BPA Free
Price
$14.49
Rating
4.5
Reviews
15.5K
Latest month sales
B0CQD8J54W
BURST Expanding Dental Floss (Mint Eucalyptus/40 Yards) | Stain Absorbing | Woven Tooth Floss with Xylitol Coating to Fight Cavities | Vegan | Paraben Free Expanding Floss
Unlock to view ASIN details and product titles
Price
$5.79
Rating
4.5
Reviews
2.5K
Latest month sales
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