Flossers Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Flossers sales on Amazon US totaled 698,000 units in July 2026 (▼ 8.1% vs. the prior month), generating an estimated $7,765,500 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.3% of unit volume and 49.7% of revenue, while a typical listing is priced at $12.23. The keyword itself pulled 131,575 Amazon queries over the same period (▲ 16.3% MoM).
Zooming out to the 12-month window ending July 2026, the flossers Top 50 moved 7,692,050 units and $101,550,728 in cumulative sales — an average of 641,004 units and $8,462,561 per month. Monthly throughput topped out at 759,800 units in June 2026 and dipped to 372,600 in May 2026, leaving the latest reading 9.5% higher than August 2025.
Flossers Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
698K
▼ 8.1% MoM
Monthly Revenue 2026/07
$7.8M
▼ 28.5% MoM
Top 10 Market Share 2026/07
57.3%
Flossers Market Share & Sales Concentration on Amazon US — July 2026
The most-sold flossers listing on Amazon US in July 2026 is ASIN B0BG52SJ5N (Brand: COSLUS), which sold 70,000 units at $39.99 apiece — equal to 10.0% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 400,000 units and $3,863,000 in July 2026 — 57.3% of unit volume and 49.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Flossers' on Amazon
July 2026
Is 57.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BG52SJ5N
COSLUS ADA Accepted C20 Water Dental Flosser Teeth Pick, 300ML Larger Tank | Portable Rechargeable Oral Irrigator for Orthodontic & Sensitive Gums, Cordless for Travel, Family, Professional Set, Black
70K
▲ 40.0%vs. prior month
$2.1M
latest month
12-month trend
B085YL4HR7
Plackers Micro Line Floss Picks, Intense Mint, 300 Count | Floss fiber made without PTFE, Fits tight teeth, Fold-out toothpick, QuickFix Grip, Resealable bag, 2x Stronger
60K
▼ 14.3%vs. prior month
$412.8K
latest month
12-month trend
B08QWYMGRR
Amazon Basics Mint Dental Flossers, Shred Resistant, Slides Easily Between Teeth, with Fold-Away Pick, 90 Count, 1-Pack (Previously Solimo)
60K
▲ 20.0%vs. prior month
$177K
latest month
12-month trend
B00UB7BO16
Oral-B Glide Mint Dental Floss Picks with Long Lasting Scope Flavor, 75 Picks
50K
▲ 0.0%vs. prior month
$198K
latest month
12-month trend
B003K01BMI
DenTek Floss Picks, Advanced Clean, Plaque Remover, 150 Count | No Break & No Shred Dental Floss, Triple Clean, Mouthwash Blast Mint Flavor, Removes Bacteria, Micro-Textured Pick
30K
▼ 25.0%vs. prior month
$124.2K
latest month
12-month trend
B074W58X3F
Oral-B Super Floss Pre-Cut Strands, Dental Floss for Bridges, Braces and Wide Spaces, 100 Strands
30K
▲ 0.0%vs. prior month
$212.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Flossers Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Oral-B is the best-performing flossers brand in July 2026, moving 110,000 units across 3 ASINs for 27.5% of Top 10 volume. Plackers follows with 80,000 units (20.0%), ahead of COSLUS on 70,000 units (17.5%).
With 6 brands splitting the Top 10 and 65.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.68 to $39.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Oral-B
3 ASINs in Top 10
27.5%
Units
110K
Revenue
$732.9K
Avg. price
$7.21
B00UB7BO16
$3.96·★4.3·17.4K revsOral-B Glide Mint Dental Floss Picks with Long Lasting Scope Flavor, 75 Picks
Units sold50KB074W58X3F
$6.97·★4.5·28.5K revsOral-B Super Floss Pre-Cut Strands, Dental Floss for Bridges, Braces and Wide Spaces, 100 Strands
Units sold30KB0DJH7VTL9
$10.69·★4.2·4.7K revsOral-B Glide Mint Dental Floss Picks with Long Lasting Scope Flavor, 75 Count, Pack of 3
Units sold30K
Plackers
2 ASINs in Top 10
20.0%
Units
80K
Revenue
$502.4K
Avg. price
$5.68
B085YL4HR7
$6.88·★4.7·82.9K revsPlackers Micro Line Floss Picks, Intense Mint, 300 Count | Floss fiber made without PTFE, Fits tight teeth, Fold-out toothpick, QuickFix Grip, Resealable bag, 2x Stronger
Units sold60KB07ZW46KV4
$4.48·★4.7·82.9K revsPlackers Micro Line Floss Picks, Intense Mint, 150 Count | PTFE free Tuffloss, Plaque removal, Fits tight teeth, Fold-out FlipPick, QuickFix Grip, Resealable bag
Units sold20K
COSLUS
1 ASIN in Top 10
17.5%
Units
70K
Revenue
$2.1M
Avg. price
$39.99
B0BG52SJ5N
$39.99·★4.4·53K revsCOSLUS ADA Accepted C20 Water Dental Flosser Teeth Pick, 300ML Larger Tank | Portable Rechargeable Oral Irrigator for Orthodontic & Sensitive Gums, Cordless for Travel, Family, Professional Set, Black
Units sold70K
Trending Flossers Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00N5XRYTE booked 20K units at $7.00, with ▲ 0.0% MoM change. On the growth side, B01LX3M12D leads positive momentum with ▲ 150.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00N5XRYTE
Reach Ultraclean Access Flosser Refill Heads, Mint, Plaque Remover for Teeth, Shred Resistant, for Hard to Reach Areas, Oral Care, PFAS Free, for Adults & Kids, 1 Pack, 28 Count
Price
$7.00
Rating
4.8
Reviews
31.6K
Latest month sales
B07ZW46KV4
Plackers Micro Line Floss Picks, Intense Mint, 150 Count | PTFE free Tuffloss, Plaque removal, Fits tight teeth, Fold-out FlipPick, QuickFix Grip, Resealable bag
Price
$4.48
Rating
4.7
Reviews
82.9K
Latest month sales
B01LX3M12D
GUM Professional Clean Dental Floss Picks, Fresh Mint, 150 Count
Unlock to view ASIN details and product titles
Price
$3.78
Rating
4.7
Reviews
8.6K
Latest month sales
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