Grass Fed Beef Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Grass Fed Beef sales on Amazon US totaled 666,000 units in July 2026 (▼ 7.8% vs. the prior month), generating an estimated $8,538,030 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.6% of unit volume and 42.2% of revenue, while a typical listing is priced at $14.83. The keyword itself pulled 26,224 Amazon queries over the same period (▲ 6.2% MoM).
Zooming out to the 12-month window ending July 2026, the grass fed beef Top 50 moved 7,349,800 units and $95,287,812 in cumulative sales — an average of 612,483 units and $7,940,651 per month. Monthly throughput topped out at 722,000 units in June 2026 and dipped to 428,000 in May 2026, leaving the latest reading 23.6% higher than August 2025.
Grass Fed Beef Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
666K
▼ 7.8% MoM
Monthly Revenue 2026/07
$8.5M
▼ 12.0% MoM
Top 10 Market Share 2026/07
52.6%
Grass Fed Beef Market Share & Sales Concentration on Amazon US — July 2026
The most-sold grass fed beef listing on Amazon US in July 2026 is ASIN B09431KDP8 (Brand: ORGANIC RANCHER), which sold 80,000 units at $10.49 apiece — equal to 12.0% of every unit tracked in this report and 14% ahead of the No. 2 listing.
The Top 10 ASINs account for 350,000 units and $3,602,500 in July 2026 — 52.6% of unit volume and 42.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Grass Fed Beef' on Amazon
July 2026
Is 52.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09431KDP8
Organic Rancher, Organic Ground Beef 85% Lean/15% Fat, 100% Grass Fed & Grass Finished, USDA Organic, Pasture Raised Free Range, 1 lb
80K
▼ 11.1%vs. prior month
$839.2K
latest month
12-month trend
B08LJVQSL2
Amazon Grocery, Ground Beef, 80% Lean/20% Fat, 1 lb
70K
▼ 22.2%vs. prior month
$489.3K
latest month
12-month trend
B08LJVNW82
Amazon Grocery Amazon Grocery, Ground Beef, 90% Lean/10% Fat, 1 lb
40K
▲ 0.0%vs. prior month
$316.8K
latest month
12-month trend
B09439SKW3
Organic Rancher, Organic Ground Beef 93% Lean/7% Fat, 100% Grass Fed & Grass Finished, USDA Organic, Pasture Raised Free Range, 16 oz
30K
▲ 0.0%vs. prior month
$344.7K
latest month
12-month trend
B0974FCX1V
Amazon Grocery, Ground Beef, 80% Lean/20% Fat, 3 lb (Pack of 3)
30K
▲ 50.0%vs. prior month
$597.3K
latest month
12-month trend
B01N30RMAF
Verde Farms, Beef Ribeye Steak, Organic, Grass-Fed | 0.625 lbs.
20K
▲ 0.0%vs. prior month
$249.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Grass Fed Beef Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Grocery is the best-performing grass fed beef brand in July 2026, moving 140,000 units across 3 ASINs for 40.0% of Top 10 volume. ORGANIC RANCHER follows with 110,000 units (31.4%), ahead of Verde Farms on 60,000 units (17.1%).
With 4 brands splitting the Top 10 and 88.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.99 to $11.68, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Grocery
3 ASINs in Top 10
40.0%
Units
140K
Revenue
$1.4M
Avg. price
$11.58
B08LJVQSL2
$6.99·★4.7·26.7K revsAmazon Grocery, Ground Beef, 80% Lean/20% Fat, 1 lb
Units sold70KB08LJVNW82
$7.99·★4.7·14.9K revsAmazon Grocery Amazon Grocery, Ground Beef, 90% Lean/10% Fat, 1 lb
Units sold40KB0974FCX1V
$19.77·★4.7·9.1K revsAmazon Grocery, Ground Beef, 80% Lean/20% Fat, 3 lb (Pack of 3)
Units sold30K
ORGANIC RANCHER
2 ASINs in Top 10
31.4%
Units
110K
Revenue
$1.2M
Avg. price
$10.99
B09431KDP8
$10.49·★4.7·2.6K revsOrganic Rancher, Organic Ground Beef 85% Lean/15% Fat, 100% Grass Fed & Grass Finished, USDA Organic, Pasture Raised Free Range, 1 lb
Units sold80KB09439SKW3
$11.49·★4.8·2.2K revsOrganic Rancher, Organic Ground Beef 93% Lean/7% Fat, 100% Grass Fed & Grass Finished, USDA Organic, Pasture Raised Free Range, 16 oz
Units sold30K
Verde Farms
3 ASINs in Top 10
17.1%
Units
60K
Revenue
$698.8K
Avg. price
$11.68
B01N30RMAF
$12.48·★4.2·3.9K revsVerde Farms, Beef Ribeye Steak, Organic, Grass-Fed | 0.625 lbs.
Units sold20KB01N4KVZ7G
$11.14·★4.7·4.1K revsVerde Farms, Ground Beef 93% Lean/7% Fat, Organic, Grass-Fed, 1 lb
Units sold20KB07QCZ43S7
$11.43·★4.2·4.6K revsVerde Farms, Beef Sirloin Steaks, Organic, Grass-Fed | 0.75 lbs |Pack of 2
Units sold20K
Trending Grass Fed Beef Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CBCX2FSM booked 20K units at $8.99, with ▲ 100.0% MoM change. On the growth side, B08PD1CDC5 leads positive momentum with ▲ 100.0% MoM growth on 8K units, with B0974FCX1V close behind at ▲ 50.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CBCX2FSM
365 By Whole Foods Market, Ground Beef, 90% Lean/10% Fat, Step 1, 16 Ounce
Price
$8.99
Rating
4.6
Reviews
572
Latest month sales
B08PD1CDC5
Teton Waters Ranch 100% Grass-Fed Beef Kielbasa Polish Rope Sausage, Uncured & No Sugar Added, Certified Humane - 12oz
Price
$10.99
Rating
4.4
Reviews
943
Latest month sales
B0974FCX1V
Amazon Grocery, Ground Beef, 80% Lean/20% Fat, 3 lb (Pack of 3)
Unlock to view ASIN details and product titles
Price
$19.77
Rating
4.7
Reviews
9.1K
Latest month sales
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