Grain Free Dog Food Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Grain Free Dog Food sales on Amazon US totaled 258,900 units in July 2026 (▼ 6.8% vs. the prior month), generating an estimated $5,491,611 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.4% of unit volume and 36.6% of revenue, while a typical listing is priced at $29.20. The keyword itself pulled 14,041 Amazon queries over the same period (▼ 2.7% MoM).
Zooming out to the 12-month window ending July 2026, the grain free dog food Top 50 moved 2,679,450 units and $60,448,146 in cumulative sales — an average of 223,288 units and $5,037,345 per month. Monthly throughput topped out at 277,800 units in June 2026 and dipped to 158,500 in May 2026, leaving the latest reading 27.7% higher than August 2025.
Grain Free Dog Food Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
258.9K
▼ 6.8% MoM
Monthly Revenue 2026/07
$5.5M
▼ 8.9% MoM
Top 10 Market Share 2026/07
56.4%
Grain Free Dog Food Market Share & Sales Concentration on Amazon US — July 2026
The most-sold grain free dog food listing on Amazon US in July 2026 is ASIN B08P2D95G8 (Brand: Pur Luv), which sold 60,000 units at $14.09 apiece — equal to 23.2% of every unit tracked in this report and 6.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 146,000 units and $2,011,150 in July 2026 — 56.4% of unit volume and 36.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Grain Free Dog Food' on Amazon
July 2026
Is 56.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08P2D95G8
Pur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew
60K
▲ 20.0%vs. prior month
$718.8K
latest month
12-month trend
B0085YZGX4
HEALTHFULS Real Dried Sweet Potato Slices, Grain Free Dog Treats, 16 oz | Real Dried Sweet Potatoes, Limited Ingredients, Natural Sweet Flavor, Delicious Treat, No Artificial Flavors, For All Breeds
10K
▼ 50.0%vs. prior month
$89.8K
latest month
12-month trend
B0002DGRSY
Stewart Freeze Dried Dog Treats, 100% Beef Liver, 21 oz Tub | Premium Quality Raw Protein, Single Ingredient, High Protein Training Treats & Food Topper, No Refrigeration, Cat Friendly
10K
▼ 50.0%vs. prior month
$349.8K
latest month
12-month trend
B0BJHDP1LP
Stella & Chewy's Human-Grade Grass-Fed Beef Bone Broth for Dogs - Joint & Gut Health Liquid Food Topper with Collagen & Turmeric, 16 Fl Oz Resealable Pouch
10K
▲ 0.0%vs. prior month
$92.6K
latest month
12-month trend
B0BMDRZF7D
Blue Buffalo Blue's Stew Variety Pack Wet Dog Food, 12.5 oz, 6 ct | Grain-Free, Hearty Beef & Country Chicken Recipes, Diced Carrots, Potatoes & Peas, No Corn, Wheat, or Soy
10K
▲ 0.0%vs. prior month
$164.3K
latest month
12-month trend
B0CZRN7HXT
iPaw Turkey Tendon for Dogs, All Natural Human Grade Puppy Chew, Strips | Single Protein, Hypoallergenic, Grain free, Rawhide Alternative Dog Treats, US-Sourced Turkey
10K
▲ 0.0%vs. prior month
$140.7K
latest month
12-month trend
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Best Grain Free Dog Food Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pur Luv is the best-performing grain free dog food brand in July 2026, moving 60,000 units across 1 ASIN for 41.1% of Top 10 volume. Stella & Chewy's follows with 18,000 units (12.3%), ahead of HEALTHFULS on 10,000 units (6.8%).
With 9 brands splitting the Top 10 and 60.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.98 to $16.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pur Luv
1 ASIN in Top 10
41.1%
Units
60K
Revenue
$718.8K
Avg. price
$14.09
B08P2D95G8
$14.09·★4.6·13.6K revsPur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew
Units sold60K
Stella & Chewy's
2 ASINs in Top 10
12.3%
Units
18K
Revenue
$276.5K
Avg. price
$16.48
B0BJHDP1LP
$9.97·★4.3·1.9K revsStella & Chewy's Human-Grade Grass-Fed Beef Bone Broth for Dogs - Joint & Gut Health Liquid Food Topper with Collagen & Turmeric, 16 Fl Oz Resealable Pouch
Units sold10KB07SN5W52J
$22.99·★4.6·3.6K revsStella & Chewy’s Freeze-Dried Raw Marie's Magical Dinner Dust – Protein Rich, Grain Free Dog & Puppy Food Topper – Grass-Fed Beef Recipe – 7 oz Bag
Units sold8K
HEALTHFULS
1 ASIN in Top 10
6.8%
Units
10K
Revenue
$89.8K
Avg. price
$8.98
B0085YZGX4
$8.98·★4.4·3.3K revsHEALTHFULS Real Dried Sweet Potato Slices, Grain Free Dog Treats, 16 oz | Real Dried Sweet Potatoes, Limited Ingredients, Natural Sweet Flavor, Delicious Treat, No Artificial Flavors, For All Breeds
Units sold10K
Trending Grain Free Dog Food Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0081D0LB6 booked 9K units at $9.78, with ▲ 12.5% MoM change. On the growth side, B07XTKTPTH leads positive momentum with ▲ 133.3% MoM growth on 7K units, with B077LRX7QG close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0081D0LB6
Nature's Recipe Grain Free Salmon Dry Dog Food, 4 lb. Bag | Fiber From Sweet Potatoes & Pumpkin Helps Support Digestion and Immune System Health
Price
$9.78
Rating
4.5
Reviews
3.5K
Latest month sales
B07XTKTPTH
Blue Buffalo Delectables Variety Pack Dog Food Topper, 3 oz, 12 ct | Grain-Free, Chicken & Beef Recipes, Real Meat Cuts in Gravy, Single-Serve Pouches
Price
$18.94
Rating
4.6
Reviews
5K
Latest month sales
B077LRX7QG
Nature's Recipe Wet Dog Food, Chicken in Broth Recipe, 2.75 Ounce Cup (Pack of 12) Package may vary | No Poultry By-Product Meal, Artificial Preservatives, Colors Or Flavors, And No Added Corn, Wheat Or Soy Ingredients
Unlock to view ASIN details and product titles
Price
$17.88
Rating
4.6
Reviews
1.1K
Latest month sales
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