Diamond Naturals Dog Food Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Diamond Naturals Dog Food sales on Amazon US totaled 436,000 units in July 2026 (▼ 17.7% vs. the prior month), generating an estimated $14,934,750 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.3% of unit volume and 37.0% of revenue, while a typical listing is priced at $34.35. The keyword itself pulled 32,611 Amazon queries over the same period (▼ 6.4% MoM).
Zooming out to the 12-month window ending July 2026, the diamond naturals dog food Top 50 moved 5,034,550 units and $179,669,970 in cumulative sales — an average of 419,546 units and $14,972,497 per month. Monthly throughput topped out at 530,000 units in June 2026 and dipped to 281,600 in May 2026, leaving the latest reading 8.5% higher than August 2025.
Diamond Naturals Dog Food Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
436K
▼ 17.7% MoM
Monthly Revenue 2026/07
$14.9M
▼ 16.7% MoM
Top 10 Market Share 2026/07
41.3%
Diamond Naturals Dog Food Market Share & Sales Concentration on Amazon US — July 2026
The most-sold diamond naturals dog food listing on Amazon US in July 2026 is ASIN B01EY9KQ2Y (Brand: Purina Pro Plan), which sold 30,000 units at $77.48 apiece — equal to 6.9% of every unit tracked in this report.
The Top 10 ASINs account for 180,000 units and $5,519,000 in July 2026 — 41.3% of unit volume and 37.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Diamond Naturals Dog Food' on Amazon
July 2026
Is 41.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01EY9KQ2Y
Purina Pro Plan Sensitive Skin & Stomach Dry Dog Food, Salmon, 30 lb Bag | Real Salmon & Rice Formula, with prebiotic fiber, easily digestible with omega-6 fatty acids for a healthy skin and coat
30K
▼ 40.0%vs. prior month
$2.3M
latest month
12-month trend
B0018CLXTG
Milk-Bone Original Biscuits Large Dog Treats, 10 Lb.
30K
▲ 0.0%vs. prior month
$449.4K
latest month
12-month trend
B0043OX542
Milk-Bone Flavor Snacks, Small Dog Treats, 24 Oz. | 5 flavors per box (beef, chicken, turkey, bacon & sausage flavors with other natural flavors), made with 15% protein
20K
▼ 33.3%vs. prior month
$59.6K
latest month
12-month trend
B006W6YHYQ
Greenies Teenie Original Natural Dental Dog Treats, Chicken, 130 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 5-15 lbs, original chicken flavor
20K
▼ 60.0%vs. prior month
$646.2K
latest month
12-month trend
B009IOCCD2
Purina ONE Lamb and Rice Dry Dog Food, 31.1 lb Bag | Natural recipe with real lamb as the first ingredient, and a microbiome balance with prebiotic fiber for gut & immune support
20K
▲ 0.0%vs. prior month
$968K
latest month
12-month trend
B09K8YYVWV
Blue Buffalo Life Protection Formula Chicken Adult Dry Dog Food, 5 lb | Real Chicken #1 Ingredient, Supports Immunity with Antioxidant-Rich LifeSource Bits, Promotes Healthy Muscle Development
20K
▲ 0.0%vs. prior month
$285.2K
latest month
12-month trend
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Best Diamond Naturals Dog Food Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Milk-Bone is the best-performing diamond naturals dog food brand in July 2026, moving 50,000 units across 2 ASINs for 27.8% of Top 10 volume. Purina Pro Plan follows with 30,000 units (16.7%), ahead of Blue Buffalo on 30,000 units (16.7%).
With 8 brands splitting the Top 10 and 61.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.97 to $77.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Milk-Bone
2 ASINs in Top 10
27.8%
Units
50K
Revenue
$509K
Avg. price
$8.97
B0018CLXTG
$14.97·★4.8·81.8K revsMilk-Bone Original Biscuits Large Dog Treats, 10 Lb.
Units sold30KB0043OX542
$2.98·★4.8·49.4K revsMilk-Bone Flavor Snacks, Small Dog Treats, 24 Oz. | 5 flavors per box (beef, chicken, turkey, bacon & sausage flavors with other natural flavors), made with 15% protein
Units sold20K
Purina Pro Plan
1 ASIN in Top 10
16.7%
Units
30K
Revenue
$2.3M
Avg. price
$77.48
B01EY9KQ2Y
$77.48·★4.6·24.7K revsPurina Pro Plan Sensitive Skin & Stomach Dry Dog Food, Salmon, 30 lb Bag | Real Salmon & Rice Formula, with prebiotic fiber, easily digestible with omega-6 fatty acids for a healthy skin and coat
Units sold30K
Blue Buffalo
2 ASINs in Top 10
16.7%
Units
30K
Revenue
$684.9K
Avg. price
$27.47
B09K8YYVWV
$14.97·★4.7·12.8K revsBlue Buffalo Life Protection Formula Chicken Adult Dry Dog Food, 5 lb | Real Chicken #1 Ingredient, Supports Immunity with Antioxidant-Rich LifeSource Bits, Promotes Healthy Muscle Development
Units sold20KB0009YUGAG
$39.97·★4.7·12.8K revsBlue Buffalo Life Protection Formula Chicken Adult Dry Dog Food, 15 lb | Real Chicken #1 Ingredient, Supports Immunity with Antioxidant-Rich LifeSource Bits, Promotes Healthy Muscle Development
Units sold10K
Trending Diamond Naturals Dog Food Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0009YUGAG booked 10K units at $39.97, with ▲ 0.0% MoM change. On the growth side, B0FT5J7BM7 leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B000OCQ6DY close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0009YUGAG
Blue Buffalo Life Protection Formula Chicken Adult Dry Dog Food, 15 lb | Real Chicken #1 Ingredient, Supports Immunity with Antioxidant-Rich LifeSource Bits, Promotes Healthy Muscle Development
Price
$39.97
Rating
4.7
Reviews
12.8K
Latest month sales
B0FT5J7BM7
Blue Buffalo Homestyle Recipe Variety Pack Wet Dog Food, 12.5 oz, 6 ct | Turkey & Lamb (3 of Each), No Chicken By-Product, Corn, Wheat, or Soy
Price
$17.58
Rating
4.6
Reviews
162
Latest month sales
B000OCQ6DY
DIAMOND NATURALS Puppy, Adult & Senior Dry Dog Food, Chicken & Rice, 40lb | With Real Cage Free Chicken | Guaranteed Omega Fatty Acids for Skin & Coat Health | Probiotics for Digestive Support
Unlock to view ASIN details and product titles
Price
$46.99
Rating
4.6
Reviews
5.7K
Latest month sales
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