Graduation Card Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Graduation Card sales on Amazon US totaled 12,800 units in July 2026 (▼ 69.3% vs. the prior month), generating an estimated $123,574 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.7% of unit volume and 63.4% of revenue, while a typical listing is priced at $8.07. The keyword itself pulled 17,848 Amazon queries over the same period (▼ 34.1% MoM).
Zooming out to the 12-month window ending July 2026, the graduation card Top 50 moved 150,550 units and $1,547,973 in cumulative sales — an average of 12,546 units and $128,998 per month. Monthly throughput topped out at 41,650 units in June 2026 and dipped to 3,650 in February 2026, leaving the latest reading 128.6% higher than August 2025.
Graduation Card Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
12.8K
▼ 69.3% MoM
Monthly Revenue 2026/07
$123.6K
▼ 67.0% MoM
Top 10 Market Share 2026/07
54.7%
Graduation Card Market Share & Sales Concentration on Amazon US — July 2026
The most-sold graduation card listing on Amazon US in July 2026 is ASIN B0B69HCK5F (Brand: Hallmark), which sold 1,000 units at $29.98 apiece — equal to 7.8% of every unit tracked in this report.
The Top 10 ASINs account for 7,000 units and $78,330 in July 2026 — 54.7% of unit volume and 63.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Graduation Card' on Amazon
July 2026
Is 54.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B69HCK5F
Hallmark Bulk All Occasion Cards, 100-Pack with Organizer (Triangles, Teal) | Includes card organizer. Birthday, thank you, congratulations, wedding, baby, thinking of you, 4 x 6 in
1K
▲ 0.0%vs. prior month
$30K
latest month
12-month trend
B0BG6BHP1H
Hallmark Blank Cards with Envelopes, Assorted 48-Pack (Painted Flowers) | Painted Floral Artwork in Four Styles, Coordinating Envelopes, Premium Paper Stock, 3.8 x 5.2 in
1K
▼ 66.7%vs. prior month
$10.5K
latest month
12-month trend
B0GRP3S2ZZ
Inspirational Graduation Card Gift for High School and College Graduate | Congratulations Graduation Card with Envelope for Son Daughter Grandson Granddaughter Family and Friends
1K
▼ 85.7%vs. prior month
$4.9K
latest month
12-month trend
B0G3Y8WKF9
Hallmark Graduation Thank You Cards, 40-Pack (Black, Gold, Class of 2026)
800
▼ 20.0%vs. prior month
$6.2K
latest month
12-month trend
B089L6ZQ2S
American Greetings 50-Count Graduation Thank You Note Cards, Mortar Board Gold Script Design
700
▼ 82.5%vs. prior month
$10.5K
latest month
12-month trend
B0GRLK2KBZ
FANCYLUCKY Inspirational Graduation Card Gifts for High School College Grad | Graduation Card for Him Her, Motivational Congratulations Gift for Family Kids Friends, Printed Message Inside with Envelope
600
▼ 70.0%vs. prior month
$3.7K
latest month
12-month trend
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Best Graduation Card Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hallmark is the best-performing graduation card brand in July 2026, moving 3,300 units across 4 ASINs for 47.1% of Top 10 volume. Soupklop follows with 1,000 units (14.3%), ahead of American Greetings on 700 units (10.0%).
With 7 brands splitting the Top 10 and 71.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hallmark
4 ASINs in Top 10
47.1%
Units
3.3K
Revenue
$49.6K
Avg. price
$13.29
B0B69HCK5F
$29.98·★4.5·1.3K revsHallmark Bulk All Occasion Cards, 100-Pack with Organizer (Triangles, Teal) | Includes card organizer. Birthday, thank you, congratulations, wedding, baby, thinking of you, 4 x 6 in
Units sold1KB0BG6BHP1H
$9.39·★4.8·1.5K revsHallmark Blank Cards with Envelopes, Assorted 48-Pack (Painted Flowers) | Painted Floral Artwork in Four Styles, Coordinating Envelopes, Premium Paper Stock, 3.8 x 5.2 in
Units sold1KB0G3Y8WKF9
$7.78·★4.7·122 revsHallmark Graduation Thank You Cards, 40-Pack (Black, Gold, Class of 2026)
Units sold800B0FH5XLB4D
$5.99·★4.8·20 revsHallmark Congratulations Card (Way to Go, You!)
Units sold500
Soupklop
1 ASIN in Top 10
14.3%
Units
1K
Revenue
$4.9K
Avg. price
$6.99
B0GRP3S2ZZ
$6.99·★4.8·254 revsInspirational Graduation Card Gift for High School and College Graduate | Congratulations Graduation Card with Envelope for Son Daughter Grandson Granddaughter Family and Friends
Units sold1K
American Greetings
1 ASIN in Top 10
10.0%
Units
700
Revenue
$10.5K
Avg. price
$14.99
B089L6ZQ2S
$14.99·★4.7·347 revsAmerican Greetings 50-Count Graduation Thank You Note Cards, Mortar Board Gold Script Design
Units sold700
Trending Graduation Card Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FH5XLB4D booked 500 units at $5.99, with ▲ 400.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FH5XLB4D
Hallmark Congratulations Card (Way to Go, You!)
Price
$5.99
Rating
4.8
Reviews
20
Latest month sales
B0D2CS382J
SuperShunhu Hilarious Congratulation Card for Him Her, Cute Paws Pun Graduation Card for Animal Lover, Graduation Gift for Friends Family, Proud Of You Card, New Job Card
Price
$5.99
Rating
4.8
Reviews
327
Latest month sales
B0CVVF2Y8J
Graduation Card, Inspirational 5x7 Greeting Card with Envelope | Perfect for high school, college, nursing, and other graduation celebrations with a heartfelt message.
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.6
Reviews
260
Latest month sales
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