Colored Paper Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Colored Paper sales on Amazon US totaled 213,000 units in July 2026 (▲ 22.9% vs. the prior month), generating an estimated $3,350,960 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.4% of unit volume and 61.8% of revenue, while a typical listing is priced at $14.36. The keyword itself pulled 54,398 Amazon queries over the same period (▲ 42.6% MoM).
Zooming out to the 12-month window ending July 2026, the colored paper Top 50 moved 2,218,700 units and $35,169,567 in cumulative sales — an average of 184,892 units and $2,930,797 per month. Monthly throughput topped out at 297,600 units in August 2025 and dipped to 100,800 in May 2026, leaving the latest reading 28.4% lower than August 2025.
Colored Paper Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
213K
▲ 22.9% MoM
Monthly Revenue 2026/07
$3.4M
▲ 21.0% MoM
Top 10 Market Share 2026/07
55.4%
Colored Paper Market Share & Sales Concentration on Amazon US — July 2026
The most-sold colored paper listing on Amazon US in July 2026 is ASIN B00D3OR58A (Brand: Oxford), which sold 20,000 units at $8.99 apiece — equal to 9.4% of every unit tracked in this report.
The Top 10 ASINs account for 118,000 units and $2,070,000 in July 2026 — 55.4% of unit volume and 61.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Colored Paper' on Amazon
July 2026
Is 55.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00D3OR58A
Oxford Spiral Notebook 6 Pack, 1 Subject, College Ruled Paper, 8 x 10-1/2 Inch, Color Assortment Design May Vary (65007)
20K
▲ 0.0%vs. prior month
$177.2K
latest month
12-month trend
B00MJ8JSFE
Crayola Construction Paper Bulk Pack (480 Sheets) – 10 Assorted Colors, 9x12, Teacher School Supplies & Classroom Must Haves, Card Making Craft Supplies, Art Paper | 9x12 Construction Paper, Teacher School Supplies & Classroom Must Haves, Card Making Craft Supplies, Art Paper
20K
▲ 0.0%vs. prior month
$238.2K
latest month
12-month trend
B072FVQNWM
Hammermill Printer Paper, 20 lb Copy, 8.5 x 11-8 Ream (4,000 Sheets) - 92 Bright, Made in the USA
20K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0009IR3UI
Prang (Formerly SunWorks) Construction Paper, 10 Assorted Colors, 12" x 18", 50 Sheets
10K
▲ 150.0%vs. prior month
$27.4K
latest month
12-month trend
B08TLK1ZSV
Fuxi 9" x 12" Sketch Book_Top Spiral Bound Sketchbook_100Sheets 68lb/100gsm | Art Sketch Pads for Drawing, Acid-Free Drawing Paper Pad for Kids, Students, Artists & Beginners, Art Supplies for Adults
10K
▲ 11.1%vs. prior month
$101.8K
latest month
12-month trend
B0DSKTZBB6
300 Count Colored Index Cards 3 x 5 Inch Ruled Index Cards, Flash Cards College Ruled for Office School Supplies and Home Organization, Durable Study To Do List Note Cards with Ruled Lines
9K
▲ 28.6%vs. prior month
$61.9K
latest month
12-month trend
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Best Colored Paper Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Oxford is the best-performing colored paper brand in July 2026, moving 20,000 units across 1 ASIN for 16.9% of Top 10 volume. Crayola follows with 20,000 units (16.9%), ahead of Hammermill on 20,000 units (16.9%).
Volume is spread across 9 brands, with the top three holding 50.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $55.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Oxford
1 ASIN in Top 10
16.9%
Units
20K
Revenue
$177.2K
Avg. price
$8.99
B00D3OR58A
$8.99·★4.8·44.5K revsOxford Spiral Notebook 6 Pack, 1 Subject, College Ruled Paper, 8 x 10-1/2 Inch, Color Assortment Design May Vary (65007)
Units sold20K
Crayola
1 ASIN in Top 10
16.9%
Units
20K
Revenue
$238.2K
Avg. price
$11.76
B00MJ8JSFE
$11.76·★4.8·9.6K revsCrayola Construction Paper Bulk Pack (480 Sheets) – 10 Assorted Colors, 9x12, Teacher School Supplies & Classroom Must Haves, Card Making Craft Supplies, Art Paper | 9x12 Construction Paper, Teacher School Supplies & Classroom Must Haves, Card Making Craft Supplies, Art Paper
Units sold20K
Hammermill
1 ASIN in Top 10
16.9%
Units
20K
Revenue
$1.1M
Avg. price
$55.99
B072FVQNWM
$55.99·★4.8·66K revsHammermill Printer Paper, 20 lb Copy, 8.5 x 11-8 Ream (4,000 Sheets) - 92 Bright, Made in the USA
Units sold20K
Trending Colored Paper Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00UMD69PK booked 9K units at $14.98, with ▲ 125.0% MoM change. On the growth side, B0BCL2X7W8 leads positive momentum with ▲ 300.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00UMD69PK
Neenah Astrobrights® Bright Color Paper, Letter Size Paper, 24 lb, Assorted Colors, 500 Sheets
Price
$14.98
Rating
4.8
Reviews
3.9K
Latest month sales
B0DZBD3XN4
Amazon Basics 30% Recycled Color Copy Paper, 8.5" x 11", 20lb, Pastel Blue, 500 Sheets
Price
$9.98
Rating
4.7
Reviews
461
Latest month sales
B0BCL2X7W8
Astrobrights Colored Paper, 8.5" x 11", 24 lb/90 gsm, Playful 6-Color Assortment, 120 Sheets (91022)
Unlock to view ASIN details and product titles
Price
$8.09
Rating
4.8
Reviews
659
Latest month sales
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