Good Molecules Niacinamide Serum Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Good Molecules Niacinamide Serum sales on Amazon US totaled 556,000 units in July 2026 (▼ 26.0% vs. the prior month), generating an estimated $7,065,930 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.2% of unit volume and 43.9% of revenue, while a typical listing is priced at $14.59. The keyword itself pulled 21,793 Amazon queries over the same period (▲ 0.3% MoM).
Zooming out to the 12-month window ending July 2026, the good molecules niacinamide serum Top 50 moved 6,803,300 units and $92,038,099 in cumulative sales — an average of 566,942 units and $7,669,842 per month. Monthly throughput topped out at 750,000 units in June 2026 and dipped to 331,900 in May 2026, leaving the latest reading 10.1% higher than August 2025.
Good Molecules Niacinamide Serum Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
556K
▼ 26.0% MoM
Monthly Revenue 2026/07
$7.1M
▼ 40.0% MoM
Top 10 Market Share 2026/07
52.2%
Good Molecules Niacinamide Serum Market Share & Sales Concentration on Amazon US — July 2026
The most-sold good molecules niacinamide serum listing on Amazon US in July 2026 is ASIN B01MDTVZTZ (Brand: The Ordinary), which sold 100,000 units at $6.00 apiece — equal to 18.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 290,000 units and $3,100,300 in July 2026 — 52.2% of unit volume and 43.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Good Molecules Niacinamide Serum' on Amazon
July 2026
Is 52.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01MDTVZTZ
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
100K
▲ 0.0%vs. prior month
$600K
latest month
12-month trend
B091NJQ29P
Good Molecules Yerba Mate Wake Up Eye Gel, Caffeine Under Eye Cream, 15 ml | Refreshes and hydrates tired under eyes with caffeine. Helps improve the look of puffiness, under eye bags, and fine lines.
50K
▼ 16.7%vs. prior month
$294K
latest month
12-month trend
B00PBX3L7K
COSRX Snail Mucin 96% Repairing Serum for Sooothing & Hydrating 3.38 oz. | Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care
40K
▼ 60.0%vs. prior month
$689.2K
latest month
12-month trend
B08R994Q1L
Good Molecules Niacinamide Serum 10%, Pore & Texture Serum, 1 fl oz | 10% niacinamide serum to refine skin texture and minimize the look of pores. Non-comedogenic.
20K
▲ 100.0%vs. prior month
$119.4K
latest month
12-month trend
B08RJ4ZHXJ
Good Molecules Discoloration Correcting Serum, Dark Spot Serum, 1 fl oz | Brightens and fades the look of dark spots, discoloration, and post-acne marks with tranexamic acid.
20K
▲ 0.0%vs. prior month
$239K
latest month
12-month trend
B08TM8DLFJ
Good Molecules Hyaluronic Acid Serum for Face, Hydrating Serum, 1 fl oz | Deeply hydrates to plump the look of fine lines. Boosts skin hydration after one use. All skin types.
20K
▲ 0.0%vs. prior month
$119.4K
latest month
12-month trend
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Best Good Molecules Niacinamide Serum Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Good Molecules is the best-performing good molecules niacinamide serum brand in July 2026, moving 130,000 units across 6 ASINs for 44.8% of Top 10 volume. The Ordinary follows with 100,000 units (34.5%), ahead of COSRX on 40,000 units (13.8%).
With 4 brands splitting the Top 10 and 93.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.00 to $18.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Good Molecules
6 ASINs in Top 10
44.8%
Units
130K
Revenue
$1M
Avg. price
$9.30
B091NJQ29P
$5.97·★4.2·33.4K revsGood Molecules Yerba Mate Wake Up Eye Gel, Caffeine Under Eye Cream, 15 ml | Refreshes and hydrates tired under eyes with caffeine. Helps improve the look of puffiness, under eye bags, and fine lines.
Units sold50KB08R994Q1L
$5.97·★4.6·11.5K revsGood Molecules Niacinamide Serum 10%, Pore & Texture Serum, 1 fl oz | 10% niacinamide serum to refine skin texture and minimize the look of pores. Non-comedogenic.
Units sold20KB08RJ4ZHXJ
$11.95·★4.4·15.9K revsGood Molecules Discoloration Correcting Serum, Dark Spot Serum, 1 fl oz | Brightens and fades the look of dark spots, discoloration, and post-acne marks with tranexamic acid.
Units sold20KB08TM8DLFJ
$5.97·★4.7·17.6K revsGood Molecules Hyaluronic Acid Serum for Face, Hydrating Serum, 1 fl oz | Deeply hydrates to plump the look of fine lines. Boosts skin hydration after one use. All skin types.
Units sold20KB0FZPGQHFB
$11.99·★4.5·1.2K revsGood Molecules 10% Azelaic Acid Treatment for Face – Blurs Facial Redness & Evens Skin Tone – Brightens the Look of Dark Spots & Refines Texture – Vegan & Fragrance-Free Skincare (30ml / 1.01 fl oz.)
Units sold10KB08C2BLPD2
$13.97·★4.6·10.7K revsGood Molecules Niacinamide Brightening Toner with Arbutin, 4 fl oz | Brightens and evens the look of skin tone, refines texture, and minimizes the look of pores.
Units sold10K
The Ordinary
1 ASIN in Top 10
34.5%
Units
100K
Revenue
$600K
Avg. price
$6.00
B01MDTVZTZ
$6.00·★4.7·64K revsThe Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
Units sold100K
COSRX
1 ASIN in Top 10
13.8%
Units
40K
Revenue
$689.2K
Avg. price
$18.50
B00PBX3L7K
$18.50·★4.6·106.3K revsCOSRX Snail Mucin 96% Repairing Serum for Sooothing & Hydrating 3.38 oz. | Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care
Units sold40K
Trending Good Molecules Niacinamide Serum Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B08R994Q1L booked 20K units at $5.97, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08R994Q1L
Good Molecules Niacinamide Serum 10%, Pore & Texture Serum, 1 fl oz | 10% niacinamide serum to refine skin texture and minimize the look of pores. Non-comedogenic.
Price
$5.97
Rating
4.6
Reviews
11.5K
Latest month sales
B0FZPGQHFB
Good Molecules 10% Azelaic Acid Treatment for Face – Blurs Facial Redness & Evens Skin Tone – Brightens the Look of Dark Spots & Refines Texture – Vegan & Fragrance-Free Skincare (30ml / 1.01 fl oz.)
Price
$11.99
Rating
4.5
Reviews
1.2K
Latest month sales
B08C2BLPD2
Good Molecules Niacinamide Brightening Toner with Arbutin, 4 fl oz | Brightens and evens the look of skin tone, refines texture, and minimizes the look of pores.
Unlock to view ASIN details and product titles
Price
$13.97
Rating
4.6
Reviews
10.7K
Latest month sales
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