Gold Bond Lotion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gold Bond Lotion sales on Amazon US totaled 385,700 units in July 2026 (▼ 26.3% vs. the prior month), generating an estimated $4,122,353 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.2% of unit volume and 64.5% of revenue, while a typical listing is priced at $10.83. The keyword itself pulled 56,851 Amazon queries over the same period (▲ 1.3% MoM).
Zooming out to the 12-month window ending July 2026, the gold bond lotion Top 50 moved 4,585,850 units and $48,087,015 in cumulative sales — an average of 382,154 units and $4,007,251 per month. Monthly throughput topped out at 523,000 units in June 2026 and dipped to 225,550 in May 2026, leaving the latest reading 21.8% higher than August 2025.
Gold Bond Lotion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
385.7K
▼ 26.3% MoM
Monthly Revenue 2026/07
$4.1M
▼ 30.8% MoM
Top 10 Market Share 2026/07
62.2%
Gold Bond Lotion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gold bond lotion listing on Amazon US in July 2026 is ASIN B07BRDVQ4B (Brand: Amlactin), which sold 50,000 units at $14.99 apiece — equal to 13.0% of every unit tracked in this report.
The Top 10 ASINs account for 240,000 units and $2,658,300 in July 2026 — 62.2% of unit volume and 64.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gold Bond Lotion' on Amazon
July 2026
Is 62.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07BRDVQ4B
AmLactin Daily Nourish Body Lotion, 12% Lactic Acid, 14.1 oz | 12% lactic acid body lotion exfoliates and moisturizes dry skin to help reveal softer, smoother daily hydration.
50K
▼ 28.6%vs. prior month
$798.5K
latest month
12-month trend
B007VC9DKI
Gold Bond Friction Defense Stick, Anti Chafing Stick with Aloe, 1.75 oz.
50K
▼ 16.7%vs. prior month
$305K
latest month
12-month trend
B09YZ16XCN
Gold Bond Age Renew Crepe Corrector Body Lotion, 14 Oz | 2022 Product of the Year In Skincare Category, replenishing & smoothing formula, Gold Bond crepe corrector body lotion
30K
▼ 25.0%vs. prior month
$484.2K
latest month
12-month trend
B0034F9K36
Jergens Ultra Healing Body Lotion, Moisturizer for Dry Skin, 32 fl oz | Intense Moisture for Extra Dry, Cracked Skin, Large 32 oz Bottle, Vitamins C+E+B5, Fast-Absorbing, Dermatologist Tested
20K
▲ 0.0%vs. prior month
$215.8K
latest month
12-month trend
B00A8S6HM4
Gold Bond Healing Hand Cream, 3 Oz., With Aloe | Mini hand cream, Moisture That Lasts Through Handwashing, Gold Bond lotion for dry skin, travel size moisturizing hand cream
20K
▲ 0.0%vs. prior month
$79.2K
latest month
12-month trend
B01B5D3VOC
Gold Bond Age Renew Neck & Chest Firming Age Renew Cream, 2 oz | Firmer-looking skin, hyaluronic acid neck firming cream, improves elasticity and texture, dermatologist and clinically tested
20K
▼ 50.0%vs. prior month
$239K
latest month
12-month trend
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Best Gold Bond Lotion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Gold Bond is the best-performing gold bond lotion brand in July 2026, moving 130,000 units across 5 ASINs for 54.2% of Top 10 volume. Amlactin follows with 50,000 units (20.8%), ahead of Jergens on 20,000 units (8.3%).
With 6 brands splitting the Top 10 and 83.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.23 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Gold Bond
5 ASINs in Top 10
54.2%
Units
130K
Revenue
$1.2M
Avg. price
$10.23
B007VC9DKI
$6.28·★4.7·40.5K revsGold Bond Friction Defense Stick, Anti Chafing Stick with Aloe, 1.75 oz.
Units sold50KB09YZ16XCN
$16.97·★4.4·49.3K revsGold Bond Age Renew Crepe Corrector Body Lotion, 14 Oz | 2022 Product of the Year In Skincare Category, replenishing & smoothing formula, Gold Bond crepe corrector body lotion
Units sold30KB00A8S6HM4
$3.98·★4.7·40.6K revsGold Bond Healing Hand Cream, 3 Oz., With Aloe | Mini hand cream, Moisture That Lasts Through Handwashing, Gold Bond lotion for dry skin, travel size moisturizing hand cream
Units sold20KB01B5D3VOC
$11.97·★4.4·20K revsGold Bond Age Renew Neck & Chest Firming Age Renew Cream, 2 oz | Firmer-looking skin, hyaluronic acid neck firming cream, improves elasticity and texture, dermatologist and clinically tested
Units sold20KB09YMSN7B5
$11.97·★4.5·13.1K revsGold Bond Age Renew Retinol Overnight Body & Face Lotion, Retinol Face and Body Lotion with Peptide Complex, 7 oz
Units sold10K
Amlactin
1 ASIN in Top 10
20.8%
Units
50K
Revenue
$798.5K
Avg. price
$14.99
B07BRDVQ4B
$14.99·★4.4·36.9K revsAmLactin Daily Nourish Body Lotion, 12% Lactic Acid, 14.1 oz | 12% lactic acid body lotion exfoliates and moisturizes dry skin to help reveal softer, smoother daily hydration.
Units sold50K
Jergens
1 ASIN in Top 10
8.3%
Units
20K
Revenue
$215.8K
Avg. price
$10.40
B0034F9K36
$10.40·★4.8·45.9K revsJergens Ultra Healing Body Lotion, Moisturizer for Dry Skin, 32 fl oz | Intense Moisture for Extra Dry, Cracked Skin, Large 32 oz Bottle, Vitamins C+E+B5, Fast-Absorbing, Dermatologist Tested
Units sold20K
Trending Gold Bond Lotion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0013OJUY4 booked 10K units at $9.97, with ▲ 0.0% MoM change. On the growth side, B0DR36KSZ4 leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0013OJUY4
Aveeno Skin Relief Moisturizing Body Lotion Heals Very Dry, Sensitive Skin, Fast Absorbing Lotion with Soothing Triple Oat & Shea Butter Formula, Fragrance Free Lotion, Non-Comedogenic, 18 Fl Oz
Price
$9.97
Rating
4.7
Reviews
31.9K
Latest month sales
B08G9K79FC
Lubriderm Advanced Therapy Hand & Body Lotion, Fragrance Free, 32 fl. oz | Moisturizing Lotion + Pro-Ceramide with Vitamins E & Pro-Vitamin B5, Intense Hydration for Extra Dry, Itchy & Sensitive Skin
Price
$12.97
Rating
4.8
Reviews
15.6K
Latest month sales
B0DR36KSZ4
Gold Bond Healing Overnight Body & Face Hydrating Lotion for Dry Skin | Dry skin lotion, nongreasy moisturizer with Hyaluronic Acid, Aloe & Melatonin works while you sleep, 13 oz
Unlock to view ASIN details and product titles
Price
$9.98
Rating
4.6
Reviews
656
Latest month sales
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