Glutinous Rice Flour Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Glutinous Rice Flour sales on Amazon US totaled 60,450 units in July 2026 (▲ 3.3% vs. the prior month), generating an estimated $671,686 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.5% of unit volume and 61.8% of revenue, while a typical listing is priced at $12.31. The keyword itself pulled 15,072 Amazon queries over the same period (▲ 24.0% MoM).
Zooming out to the 12-month window ending July 2026, the glutinous rice flour Top 50 moved 832,550 units and $8,921,727 in cumulative sales — an average of 69,379 units and $743,477 per month. Monthly throughput topped out at 96,100 units in November 2025 and dipped to 42,750 in May 2026, leaving the latest reading 19.2% higher than August 2025.
Glutinous Rice Flour Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
60.5K
▲ 3.3% MoM
Monthly Revenue 2026/07
$671.7K
▼ 1.1% MoM
Top 10 Market Share 2026/07
69.5%
Glutinous Rice Flour Market Share & Sales Concentration on Amazon US — July 2026
The most-sold glutinous rice flour listing on Amazon US in July 2026 is ASIN B01JJ9H1Q8 (Brand: King Arthur), which sold 10,000 units at $7.62 apiece — equal to 16.5% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 42,000 units and $414,960 in July 2026 — 69.5% of unit volume and 61.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Glutinous Rice Flour' on Amazon
July 2026
Is 69.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01JJ9H1Q8
King Arthur Measure for Measure Gluten-Free Flour: All-Purpose 1:1 Substitute for Wheat Flour, Non-GMO, Kosher Certified, 3 lbs Bag for Baking Cookies, Cakes, Muffins
10K
▲ 0.0%vs. prior month
$81.7K
latest month
12-month trend
B08HZJJ61J
King Arthur Organic Medium Rye Flour - 3 lbs for Complex Flavorful Breads & Baked Goods - 100% US Grown & Milled - Non-GMO Project Verified - Robust Flavor for Rye Bread, Cookies & More
9K
▲ 12.5%vs. prior month
$68.6K
latest month
12-month trend
B0C4QGSRSF
King Arthur Gluten-Free Bread Flour, 1:1 Replacement for Yeasted Recipes, 2 lb (Pack of 1) - Premium GF Flour for Artisan Boules, Bagels, Cinnamon Rolls & Burger Buns - Sorghum & Xanthan Gum
8K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B0019GZ7YI
Bob's Red Mill, Gluten Free Rice Flour, 1.5 lb
4K
▲ 100.0%vs. prior month
$35.8K
latest month
12-month trend
B00PB8U7Y0
Anthony's Vital Wheat Gluten, 4 lb, Vegan, Non GMO, Keto Friendly, Low Carb
4K
▲ 0.0%vs. prior month
$100.8K
latest month
12-month trend
B00D8L3B5E
NOW Foods, Organic Tapioca Flour, Gluten-Free and Non-GMO Flour Replacement, 16-Ounce (Packaging May Vary)
2K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
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Best Glutinous Rice Flour Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
King Arthur is the best-performing glutinous rice flour brand in July 2026, moving 28,000 units across 4 ASINs for 66.7% of Top 10 volume. Bob's Red Mill follows with 4,000 units (9.5%), ahead of Anthony's on 4,000 units (9.5%).
With 6 brands splitting the Top 10 and 85.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.75 to $25.19, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
King Arthur
4 ASINs in Top 10
66.7%
Units
28K
Revenue
$242.4K
Avg. price
$9.76
B01JJ9H1Q8
$7.62·★4.7·22.6K revsKing Arthur Measure for Measure Gluten-Free Flour: All-Purpose 1:1 Substitute for Wheat Flour, Non-GMO, Kosher Certified, 3 lbs Bag for Baking Cookies, Cakes, Muffins
Units sold10KB08HZJJ61J
$8.79·★4.8·8.4K revsKing Arthur Organic Medium Rye Flour - 3 lbs for Complex Flavorful Breads & Baked Goods - 100% US Grown & Milled - Non-GMO Project Verified - Robust Flavor for Rye Bread, Cookies & More
Units sold9KB0C4QGSRSF
$9.69·★4.7·2.8K revsKing Arthur Gluten-Free Bread Flour, 1:1 Replacement for Yeasted Recipes, 2 lb (Pack of 1) - Premium GF Flour for Artisan Boules, Bagels, Cinnamon Rolls & Burger Buns - Sorghum & Xanthan Gum
Units sold8KB00DUF23IY
$12.95·★4.8·675 revsKing Arthur High Gluten Flour, Contains Wheat Flour (wheat flour, malted barley flour) High Protein, 3 lb, White, 48 Ounces
Units sold1K
Bob's Red Mill
1 ASIN in Top 10
9.5%
Units
4K
Revenue
$35.8K
Avg. price
$9.75
B0019GZ7YI
$9.75·★4.8·2.3K revsBob's Red Mill, Gluten Free Rice Flour, 1.5 lb
Units sold4K
Anthony's
1 ASIN in Top 10
9.5%
Units
4K
Revenue
$100.8K
Avg. price
$25.19
B00PB8U7Y0
$25.19·★4.8·19K revsAnthony's Vital Wheat Gluten, 4 lb, Vegan, Non GMO, Keto Friendly, Low Carb
Units sold4K
Trending Glutinous Rice Flour Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DM2DFG4N booked 2K units at $6.79, with ▲ 566.7% MoM change. On the growth side, B0DM2B3MG6 leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B000VK5VEO close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DM2DFG4N
52USA Thai Rice Flour 16 Oz, 1 Pound (Pack of 1), Product of THAILAND | All Natural, White Rice Flour, Vegan, Rice Flour for Baking or Cooking
Price
$6.79
Rating
4.7
Reviews
956
Latest month sales
B0DM2B3MG6
52USA Glutinous Rice Flour 16 Oz, 1 Pound (Pack of 1), Product of THAILAND | Rice Flour for Baking or Cooking, All Natural, Vegan, White Rice Flour
Price
$6.99
Rating
4.4
Reviews
300
Latest month sales
B000VK5VEO
Bob's Red Mill, Whole Grain Brown Rice Flour, 1. lb
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.7
Reviews
308
Latest month sales
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