Gluten Free Flour Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gluten Free Flour sales on Amazon US totaled 91,000 units in July 2026 (▼ 3.2% vs. the prior month), generating an estimated $962,429 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.9% of unit volume and 42.3% of revenue, while a typical listing is priced at $13.11. The keyword itself pulled 43,578 Amazon queries over the same period (▲ 15.1% MoM).
Zooming out to the 12-month window ending July 2026, the gluten free flour Top 50 moved 1,137,400 units and $11,796,451 in cumulative sales — an average of 94,783 units and $983,038 per month. Monthly throughput topped out at 121,200 units in November 2025 and dipped to 56,650 in May 2026, leaving the latest reading 11.4% higher than August 2025.
Gluten Free Flour Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
91K
▼ 3.2% MoM
Monthly Revenue 2026/07
$962.4K
▼ 2.3% MoM
Top 10 Market Share 2026/07
54.9%
Gluten Free Flour Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gluten free flour listing on Amazon US in July 2026 is ASIN B01JJ9H1Q8 (Brand: King Arthur), which sold 10,000 units at $7.62 apiece — equal to 11.0% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 50,000 units and $407,020 in July 2026 — 54.9% of unit volume and 42.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gluten Free Flour' on Amazon
July 2026
Is 54.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01JJ9H1Q8
King Arthur Measure for Measure Gluten-Free Flour: All-Purpose 1:1 Substitute for Wheat Flour, Non-GMO, Kosher Certified, 3 lbs Bag for Baking Cookies, Cakes, Muffins
10K
▲ 0.0%vs. prior month
$81.7K
latest month
12-month trend
B00TUDK48Q
Simple Mills Almond Flour Pancake and Waffle Mix, Original, 1pk, 10.7oz | Makes 20 4-Inch Pancakes or Waffles, Certified Gluten Free, Paleo-Friendly, Plant Based, Grain Free, Non-GMO Project Verified
8K
▲ 0.0%vs. prior month
$55.8K
latest month
12-month trend
B0C4QGSRSF
King Arthur Gluten-Free Bread Flour, 1:1 Replacement for Yeasted Recipes, 2 lb (Pack of 1) - Premium GF Flour for Artisan Boules, Bagels, Cinnamon Rolls & Burger Buns - Sorghum & Xanthan Gum
8K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B085T26Y4S
P.A.N. White Corn Meal – Pre-cooked Gluten Free and Kosher Flour for Arepas (2 lb 3.27 Oz / Pack of 1)
6K
▲ 0.0%vs. prior month
$17.2K
latest month
12-month trend
B0019GZ7YI
Bob's Red Mill, Gluten Free Rice Flour, 1.5 lb
4K
▲ 100.0%vs. prior month
$35.8K
latest month
12-month trend
B0BQJPNKST
Amazon Grocery, Almond Flour, 16 Oz
4K
▲ 100.0%vs. prior month
$27.4K
latest month
12-month trend
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Best Gluten Free Flour Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
King Arthur is the best-performing gluten free flour brand in July 2026, moving 21,000 units across 3 ASINs for 42.0% of Top 10 volume. Simple Mills follows with 8,000 units (16.0%), ahead of P.A.N. on 6,000 units (12.0%).
With 8 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.87 to $7.70, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
King Arthur
3 ASINs in Top 10
42.0%
Units
21K
Revenue
$176.2K
Avg. price
$7.70
B01JJ9H1Q8
$7.62·★4.7·22.6K revsKing Arthur Measure for Measure Gluten-Free Flour: All-Purpose 1:1 Substitute for Wheat Flour, Non-GMO, Kosher Certified, 3 lbs Bag for Baking Cookies, Cakes, Muffins
Units sold10KB0C4QGSRSF
$10.33·★4.7·2.8K revsKing Arthur Gluten-Free Bread Flour, 1:1 Replacement for Yeasted Recipes, 2 lb (Pack of 1) - Premium GF Flour for Artisan Boules, Bagels, Cinnamon Rolls & Burger Buns - Sorghum & Xanthan Gum
Units sold8KB094MQ8V3V
$5.15·★4.6·1.5K revsKing Arthur Flour Gluten Free Protein Pancake Mix, Non-GMO Project Verified, No Sugar Added, Non-Dairy, 12 Oz (Pack of 1)
Units sold3K
Simple Mills
1 ASIN in Top 10
16.0%
Units
8K
Revenue
$55.8K
Avg. price
$6.98
B00TUDK48Q
$6.98·★4.5·8.2K revsSimple Mills Almond Flour Pancake and Waffle Mix, Original, 1pk, 10.7oz | Makes 20 4-Inch Pancakes or Waffles, Certified Gluten Free, Paleo-Friendly, Plant Based, Grain Free, Non-GMO Project Verified
Units sold8K
P.A.N.
1 ASIN in Top 10
12.0%
Units
6K
Revenue
$17.2K
Avg. price
$2.87
B085T26Y4S
$2.87·★4.7·6.7K revsP.A.N. White Corn Meal – Pre-cooked Gluten Free and Kosher Flour for Arepas (2 lb 3.27 Oz / Pack of 1)
Units sold6K
Trending Gluten Free Flour Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0019GZ7YI booked 4K units at $9.77, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0019GZ7YI
Bob's Red Mill, Gluten Free Rice Flour, 1.5 lb
Price
$9.77
Rating
4.8
Reviews
2.3K
Latest month sales
B0BQJPNKST
Amazon Grocery, Almond Flour, 16 Oz
Price
$6.72
Rating
4.7
Reviews
1.5K
Latest month sales
B00D8L3B5E
NOW Foods, Organic Tapioca Flour, Gluten-Free and Non-GMO Flour Replacement, 16-Ounce (Packaging May Vary)
Unlock to view ASIN details and product titles
Price
$4.99
Rating
4.6
Reviews
383
Latest month sales
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