Gluten Free Crackers Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gluten Free Crackers sales on Amazon US totaled 231,500 units in July 2026 (▼ 6.2% vs. the prior month), generating an estimated $1,338,760 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.1% of unit volume and 33.2% of revenue, while a typical listing is priced at $6.25. The keyword itself pulled 47,997 Amazon queries over the same period (▲ 13.0% MoM).
Zooming out to the 12-month window ending July 2026, the gluten free crackers Top 50 moved 2,780,700 units and $16,053,439 in cumulative sales — an average of 231,725 units and $1,337,787 per month. Monthly throughput topped out at 282,700 units in March 2026 and dipped to 158,200 in May 2026, leaving the latest reading 8.7% higher than August 2025.
Gluten Free Crackers Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
231.5K
▼ 6.2% MoM
Monthly Revenue 2026/07
$1.3M
▼ 7.4% MoM
Top 10 Market Share 2026/07
44.1%
Gluten Free Crackers Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gluten free crackers listing on Amazon US in July 2026 is ASIN B00GCFS3M4 (Brand: Snyder's of Hanover), which sold 20,000 units at $3.79 apiece — equal to 8.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 102,000 units and $444,760 in July 2026 — 44.1% of unit volume and 33.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gluten Free Crackers' on Amazon
July 2026
Is 44.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00GCFS3M4
Snyder's of Hanover Gluten Free Mini Pretzels, 8 Oz 1 bag
20K
▲ 0.0%vs. prior month
$75.4K
latest month
12-month trend
B008RLUXI8
Annie's Organic Snack Cracker Variety Pack, 12ct, 11 oz | Cheddar Bunnies, Bunny Grahams & Cheddar Squares (4 of Each), No Artificial Flavors or Synthetic Colors
10K
▼ 50.0%vs. prior month
$77.1K
latest month
12-month trend
B00EIAB16K
Parm Crisps Oven-Baked Original Cheese Snack, 1.75 oz
10K
▲ 0.0%vs. prior month
$28K
latest month
12-month trend
B012EL9OOK
Lundberg Organic Thin Stackers, Brown Rice, Lightly Salted, Thin Rice Cakes, Gluten-Free, Vegan, Healthy Snacks, 6 Oz
10K
▲ 0.0%vs. prior month
$44.1K
latest month
12-month trend
B01C5RAC5I
GOOD THINS Simply Salt Rice Snacks Gluten Free Crackers, 3.5 oz | Snack Crackers, Non-GMO, No Artificial Colors or Flavors, No High Fructose Corn Syrup
10K
▲ 0.0%vs. prior month
$34.8K
latest month
12-month trend
B0DD1TTB12
Back to Nature Cheezy Crackers Squares, Non GMO Plant Based Snack, 1pk | No Dairy Added Cheese Cracker Squares, Plant Based, Non GMO No High Fructose Corn Syrup No Artificials, Wholesome Snacks 5oz
10K
▲ 0.0%vs. prior month
$37.9K
latest month
12-month trend
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Best Gluten Free Crackers Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Back to Nature is the best-performing gluten free crackers brand in July 2026, moving 26,000 units across 3 ASINs for 25.5% of Top 10 volume. Snyder's of Hanover follows with 20,000 units (19.6%), ahead of Annie's Homegrown on 10,000 units (9.8%).
Volume is spread across 8 brands, with the top three holding 54.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.72 to $6.59, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Back to Nature
3 ASINs in Top 10
25.5%
Units
26K
Revenue
$94.3K
Avg. price
$3.72
B0DD1TTB12
$3.74·★4.3·695 revsBack to Nature Cheezy Crackers Squares, Non GMO Plant Based Snack, 1pk | No Dairy Added Cheese Cracker Squares, Plant Based, Non GMO No High Fructose Corn Syrup No Artificials, Wholesome Snacks 5oz
Units sold10KB0DD1V9KNW
$3.74·★4.3·537 revsBack to Nature Original Stoneground Wheat Crackers, Plant Based Snack, 1pk | Kosher, No Dairy Added, Plant Based, Wheat Flour, Non GMO No High Fructose Corn Syrup No Artificials, Wholesome Snacks 5oz
Units sold9KB00L2NA8TC
$3.69·★4.4·307 revsBack to Nature Crispy Wheat Crackers, Non GMO Plant Based Snack, 1pk | Kosher, No Dairy Added, Plant Based, Wheat Flour, Non GMO No High Fructose Corn Syrup No Artificials, Wholesome Snacks 6.5oz
Units sold7K
Snyder's of Hanover
1 ASIN in Top 10
19.6%
Units
20K
Revenue
$75.4K
Avg. price
$3.79
B00GCFS3M4
$3.79·★4.6·5.2K revsSnyder's of Hanover Gluten Free Mini Pretzels, 8 Oz 1 bag
Units sold20K
Annie's Homegrown
1 ASIN in Top 10
9.8%
Units
10K
Revenue
$77.1K
Avg. price
$6.59
B008RLUXI8
$6.59·★4.7·17.3K revsAnnie's Organic Snack Cracker Variety Pack, 12ct, 11 oz | Cheddar Bunnies, Bunny Grahams & Cheddar Squares (4 of Each), No Artificial Flavors or Synthetic Colors
Units sold10K
Trending Gluten Free Crackers Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DLQY27JK leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0DVRMLGJB close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DLQY27JK
Mary's Gone Crackers Super Seed Crackers, Classic, 4 Ounce (Pack of 1), Organic Plant Based Protein, Gluten Free
Price
$4.99
Rating
4.7
Reviews
113
Latest month sales
B0DVRMLGJB
ChocZero Sugar Free Toasted Oat Breakfast Biscuits, Gluten Free | Breakfast Cookies, No Sugar Alcohols, Keto, Low Carb, High Fiber, 30 Cookies
Price
$9.99
Rating
4.4
Reviews
958
Latest month sales
B0DLQYQYXS
Mary's Gone Crackers Super Seed Crackers, Everything, 4 Ounce (Pack of 1), Organic Plant Based Protein, Gluten Free
Unlock to view ASIN details and product titles
Price
$4.99
Rating
4.7
Reviews
137
Latest month sales
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