Gluten Free Cheez Its Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gluten Free Cheez Its sales on Amazon US totaled 337,000 units in July 2026 (▼ 11.1% vs. the prior month), generating an estimated $2,304,830 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.5% of unit volume and 38.6% of revenue, while a typical listing is priced at $7.41. The keyword itself pulled 10,048 Amazon queries over the same period (▼ 36.4% MoM).
Zooming out to the 12-month window ending July 2026, the gluten free cheez its Top 50 moved 4,089,300 units and $30,343,828 in cumulative sales — an average of 340,775 units and $2,528,652 per month. Monthly throughput topped out at 384,000 units in March 2026 and dipped to 247,000 in May 2026, leaving the latest reading 0.4% lower than August 2025.
Gluten Free Cheez Its Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
337K
▼ 11.1% MoM
Monthly Revenue 2026/07
$2.3M
▼ 18.1% MoM
Top 10 Market Share 2026/07
41.5%
Gluten Free Cheez Its Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gluten free cheez its listing on Amazon US in July 2026 is ASIN B07RTJWCMS (Brand: Fruit by the Foot), which sold 40,000 units at $5.49 apiece — equal to 11.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $890,800 in July 2026 — 41.5% of unit volume and 38.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gluten Free Cheez Its' on Amazon
July 2026
Is 41.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07RTJWCMS
Fruit Flavored Snacks Variety Pack, Gluten Free, 16 ct, 10.2 oz | Fruit Roll-Ups, Fruit by the Foot, and Gushers, Individually Wrapped, Good Source of Vitamin C
40K
▲ 0.0%vs. prior month
$219.6K
latest month
12-month trend
B06XD2VJL8
Annie's Organic Cheddar Cheesy Smiles, Baked Corn Puffs, Gluten Free, 4 oz | Baked Not Fried, Gluten-Free, 8g Whole Grain Per Serving, USDA Organic and Non-GMO
20K
▲ 0.0%vs. prior month
$78.8K
latest month
12-month trend
B07D45W364
PIRATE'S BOOTY Aged White Cheddar Cheese Puffs Bags, .5 oz (24 Count) | Aged White Cheddar Cheese Puffs, Peanut and Tree Nut Free Kids Snacks, Snacks for Kids and School Lunches, 24 bags
10K
▼ 50.0%vs. prior month
$151.5K
latest month
12-month trend
B07TN3C2HD
Cheez-It Cheese Crackers, Baked Snack Crackers, Lunch Snacks, Original (40 Packs)
10K
▼ 50.0%vs. prior month
$131K
latest month
12-month trend
B00KR7PKTC
Cheez-It Cheese Crackers, Baked Snack Crackers, Lunch Snacks, Variety Pack, 12.1oz Box (12 Packs)
10K
▲ 0.0%vs. prior month
$72.9K
latest month
12-month trend
B01CI3TA5M
Simple Mills Almond Flour Crackers, Farmhouse Cheddar, 1pk, 4.25oz | Charcuterie And Cheese Board Ready, Clean Ingredients, Gluten Free, Grain Free, Corn Free, Vegan, Plant Based, Non-GMO
10K
▲ 0.0%vs. prior month
$42K
latest month
12-month trend
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Best Gluten Free Cheez Its Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fruit by the Foot is the best-performing gluten free cheez its brand in July 2026, moving 40,000 units across 1 ASIN for 28.6% of Top 10 volume. Annie's Homegrown follows with 20,000 units (14.3%), ahead of Cheez-It on 20,000 units (14.3%).
Volume is spread across 8 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.99 to $11.14, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fruit by the Foot
1 ASIN in Top 10
28.6%
Units
40K
Revenue
$219.6K
Avg. price
$5.49
B07RTJWCMS
$5.49·★4.8·15.1K revsFruit Flavored Snacks Variety Pack, Gluten Free, 16 ct, 10.2 oz | Fruit Roll-Ups, Fruit by the Foot, and Gushers, Individually Wrapped, Good Source of Vitamin C
Units sold40K
Annie's Homegrown
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$78.8K
Avg. price
$3.99
B06XD2VJL8
$3.99·★4.5·5.3K revsAnnie's Organic Cheddar Cheesy Smiles, Baked Corn Puffs, Gluten Free, 4 oz | Baked Not Fried, Gluten-Free, 8g Whole Grain Per Serving, USDA Organic and Non-GMO
Units sold20K
Cheez-It
2 ASINs in Top 10
14.3%
Units
20K
Revenue
$203.9K
Avg. price
$11.14
B07TN3C2HD
$14.99·★4.8·22.3K revsCheez-It Cheese Crackers, Baked Snack Crackers, Lunch Snacks, Original (40 Packs)
Units sold10KB00KR7PKTC
$7.29·★4.7·10.7K revsCheez-It Cheese Crackers, Baked Snack Crackers, Lunch Snacks, Variety Pack, 12.1oz Box (12 Packs)
Units sold10K
Trending Gluten Free Cheez Its Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09F8ST2ZS booked 10K units at $9.38, with ▲ 0.0% MoM change. On the growth side, B07TQ99WFC leads positive momentum with ▲ 66.7% MoM growth on 5K units, with B002OTOMMM close behind at ▲ 50.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09F8ST2ZS
Utz Cheese Balls Barrel, Tasty Snack Baked with Real Cheddar Cheese, Delightfully Poppable Party Snack, Gluten, Cholesterol and Trans-Fat Free, Kosher Certified, 36.5 Oz
Price
$9.38
Rating
4.6
Reviews
8.5K
Latest month sales
B07TQ99WFC
Cheez-It Cheese Crackers, Baked Snack Crackers, Lunch Snacks, Variety Pack (42 Packs)
Price
$20.99
Rating
4.7
Reviews
15.2K
Latest month sales
B002OTOMMM
Cheez-It Cheese Crackers, Baked Snack Crackers, Lunch Snacks, Original, 7oz Box (1 Box)
Unlock to view ASIN details and product titles
Price
$2.77
Rating
4.7
Reviews
3.7K
Latest month sales
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