Luna Bars Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Luna Bars sales on Amazon US totaled 380,000 units in July 2026 (▼ 7.8% vs. the prior month), generating an estimated $5,370,130 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.1% of unit volume and 41.1% of revenue, while a typical listing is priced at $14.85. The keyword itself pulled 30,016 Amazon queries over the same period (▲ 4.6% MoM).
Zooming out to the 12-month window ending July 2026, the luna bars Top 50 moved 4,260,000 units and $62,027,680 in cumulative sales — an average of 355,000 units and $5,168,973 per month. Monthly throughput topped out at 412,000 units in June 2026 and dipped to 256,000 in May 2026, leaving the latest reading 1.9% higher than August 2025.
Luna Bars Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
380K
▼ 7.8% MoM
Monthly Revenue 2026/07
$5.4M
▼ 14.2% MoM
Top 10 Market Share 2026/07
42.1%
Luna Bars Market Share & Sales Concentration on Amazon US — July 2026
The most-sold luna bars listing on Amazon US in July 2026 is ASIN B007PE7ANY (Brand: KIND), which sold 30,000 units at $13.18 apiece — equal to 7.9% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 160,000 units and $2,204,500 in July 2026 — 42.1% of unit volume and 41.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Luna Bars' on Amazon
July 2026
Is 42.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B007PE7ANY
KIND Healthy Snacks Bars, Dark Chocolate Nuts & Sea Salt, Gluten Free, Low Sugar, High Fiber Snacks, 6g Protein, 12 Count
30K
▲ 50.0%vs. prior month
$354.9K
latest month
12-month trend
B0CXQ6QP2B
CLIF BAR Protein Energy Bars, Crunchy Peanut Butter, 15ct | 11g Protein, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
20K
▲ 0.0%vs. prior month
$345K
latest month
12-month trend
B004F1LNDI
Honey Stinger Organic Honey Waffle, Energy Stroopwafel for Exercise, Endurance and Performance, Sports Nutrition for Home & Gym, Pre and Post Workout, 16.96 Ounces (Pack of 16)
20K
▲ 0.0%vs. prior month
$397.6K
latest month
12-month trend
B08ZVHH13J
ALOHA Organic Plant Based Protein Bars - Peanut Butter Cup Bar - 12 Bars, Vegan, Low Sugar, Gluten-Free, Low Carb, Non-GMO, No Stevia, No Erythritol
20K
▼ 33.3%vs. prior month
$463.4K
latest month
12-month trend
B096H8LPP2
Perfect Bar Mini Dark Chocolate Chip Peanut Butter Protein Bar, Organic, 8 count, .88 oz
20K
▲ 100.0%vs. prior month
$170.4K
latest month
12-month trend
B009AE7WWQ
Nature’s Bakery Raspberry Fig Bars, Real Fruit, Nut Free, 6 Pack
10K
▲ 0.0%vs. prior month
$49.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Luna Bars Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
KIND is the best-performing luna bars brand in July 2026, moving 30,000 units across 1 ASIN for 18.8% of Top 10 volume. CLIF Bar follows with 30,000 units (18.8%), ahead of Honey Stinger on 20,000 units (12.5%).
Volume is spread across 8 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.18 to $19.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
KIND
1 ASIN in Top 10
18.8%
Units
30K
Revenue
$354.9K
Avg. price
$13.18
B007PE7ANY
$13.18·★4.7·25.1K revsKIND Healthy Snacks Bars, Dark Chocolate Nuts & Sea Salt, Gluten Free, Low Sugar, High Fiber Snacks, 6g Protein, 12 Count
Units sold30K
CLIF Bar
2 ASINs in Top 10
18.8%
Units
30K
Revenue
$483.9K
Avg. price
$16.11
B0CXQ6QP2B
$17.24·★4.7·2.8K revsCLIF BAR Protein Energy Bars, Crunchy Peanut Butter, 15ct | 11g Protein, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
Units sold20KB07PK9ZNXV
$14.99·★4.7·3.6K revsClif Bar, Minis - Chocolate Chip - Made with Organic Oats - 4g Protein - - - Snack-Size Energy Bars - ., 0 Ounce, 20 Count
Units sold10K
Honey Stinger
1 ASIN in Top 10
12.5%
Units
20K
Revenue
$397.6K
Avg. price
$19.88
B004F1LNDI
$19.88·★4.6·12.4K revsHoney Stinger Organic Honey Waffle, Energy Stroopwafel for Exercise, Endurance and Performance, Sports Nutrition for Home & Gym, Pre and Post Workout, 16.96 Ounces (Pack of 16)
Units sold20K
Trending Luna Bars Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07QFPNYF6 booked 10K units at $14.97, with ▲ 0.0% MoM change. On the growth side, B0FTCNDJY5 leads positive momentum with ▲ 133.3% MoM growth on 7K units, with B096H8LPP2 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07QFPNYF6
Zbar Iced Oatmeal Cookie Soft-Baked Snack Bars, Organic Granola Bars, 18ct | USDA Organic, No Artificial Flavors, Colors, or Preservatives, Non-GMO, 12g Whole Grains, Snacks for Kids
Price
$14.97
Rating
4.8
Reviews
1.3K
Latest month sales
B0FTCNDJY5
Zbar Protein Strawberries 'N Creme Snack Bars, Gluten Free, 5ct | 5g Protein, Gluten Free, Made with Organic Oats, No Artificial Sweeteners, Snacks for Kids
Price
$4.97
Rating
4.6
Reviews
241
Latest month sales
B096H8LPP2
Perfect Bar Mini Dark Chocolate Chip Peanut Butter Protein Bar, Organic, 8 count, .88 oz
Unlock to view ASIN details and product titles
Price
$6.49
Rating
4.7
Reviews
550
Latest month sales
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