Gift Wrapping Paper Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gift Wrapping Paper sales on Amazon US totaled 176,300 units in July 2026 (▲ 3.6% vs. the prior month), generating an estimated $1,230,849 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.2% of unit volume and 53.1% of revenue, while a typical listing is priced at $9.74. The keyword itself pulled 29,004 Amazon queries over the same period (▲ 13.7% MoM).
Zooming out to the 12-month window ending July 2026, the gift wrapping paper Top 50 moved 1,915,650 units and $14,514,593 in cumulative sales — an average of 159,638 units and $1,209,549 per month. Monthly throughput topped out at 251,200 units in December 2025 and dipped to 97,600 in May 2026, leaving the latest reading 10.6% higher than August 2025.
Gift Wrapping Paper Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
176.3K
▲ 3.6% MoM
Monthly Revenue 2026/07
$1.2M
▼ 4.0% MoM
Top 10 Market Share 2026/07
65.2%
Gift Wrapping Paper Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gift wrapping paper listing on Amazon US in July 2026 is ASIN B01C5IHGJW (Brand: Scotch), which sold 70,000 units at $3.99 apiece — equal to 39.7% of every unit tracked in this report and 7.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 115,000 units and $653,630 in July 2026 — 65.2% of unit volume and 53.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gift Wrapping Paper' on Amazon
July 2026
Is 65.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01C5IHGJW
Scotch Magic Tape, 3 Dispensered Rolls, 3/4 x 300 Inches, Clear | Numerous Applications, Invisible, Clear Tape Engineered for Repairing
70K
▲ 16.7%vs. prior month
$224.7K
latest month
12-month trend
B0C1RC5Y7F
PerkHomy Brown Kraft Paper Roll 17.5" x 1,200" (100') for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB
10K
▲ 11.1%vs. prior month
$69.9K
latest month
12-month trend
B0D9S6GQKB
TUXIYA 200 Sheets Tissue Paper,20-Color 14"X20" Tissue Paper for Gift Bags | Gift Tissue Paper Bulk for Crafts，Birthday Party,Flower Decoration,Colored Tissue Paper Bulk for Packaging
6K
▼ 25.0%vs. prior month
$59K
latest month
12-month trend
B0B5G7RGT9
100 Sheets White Tissue Paper Artdly 14 x 20 Inches Recyclable White Wrapping Paper Bulk for Weddings Birthday DIY Project Festival Wrapping Crafts Decor
5K
▲ 455.6%vs. prior month
$33.6K
latest month
12-month trend
B0CX5D7W62
SMART&CASUAL Brown Wrapping Paper Roll 17.8"×1,200"(100') Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown, 17.8" x 1,200")
5K
▼ 28.6%vs. prior month
$35K
latest month
12-month trend
B088R2KHZZ
3 Otters Tissue Paper 150 Sheets, 14 X 20 inch 30 Colors for Gift Bags | 14 GSM Soft Paper, 6 Shiny Designs, Gift Bags Filler, Party Decorations and Art Projects
4K
▼ 20.0%vs. prior month
$31.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Gift Wrapping Paper Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Scotch is the best-performing gift wrapping paper brand in July 2026, moving 70,000 units across 1 ASIN for 60.9% of Top 10 volume. PH PERKHOMY follows with 10,000 units (8.7%), ahead of TUXIYA on 6,000 units (5.2%).
With 10 brands splitting the Top 10 and 74.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Scotch
1 ASIN in Top 10
60.9%
Units
70K
Revenue
$224.7K
Avg. price
$3.99
B01C5IHGJW
$3.99·★4.8·12.8K revsScotch Magic Tape, 3 Dispensered Rolls, 3/4 x 300 Inches, Clear | Numerous Applications, Invisible, Clear Tape Engineered for Repairing
Units sold70K
PH PERKHOMY
1 ASIN in Top 10
8.7%
Units
10K
Revenue
$69.9K
Avg. price
$7.49
B0C1RC5Y7F
$7.49·★4.7·5.7K revsPerkHomy Brown Kraft Paper Roll 17.5" x 1,200" (100') for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB
Units sold10K
TUXIYA
1 ASIN in Top 10
5.2%
Units
6K
Revenue
$59K
Avg. price
$9.99
B0D9S6GQKB
$9.99·★4.8·1K revsTUXIYA 200 Sheets Tissue Paper,20-Color 14"X20" Tissue Paper for Gift Bags | Gift Tissue Paper Bulk for Crafts，Birthday Party,Flower Decoration,Colored Tissue Paper Bulk for Packaging
Units sold6K
Trending Gift Wrapping Paper Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0B5G7RGT9 booked 5K units at $6.99, with ▲ 455.6% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B5G7RGT9
100 Sheets White Tissue Paper Artdly 14 x 20 Inches Recyclable White Wrapping Paper Bulk for Weddings Birthday DIY Project Festival Wrapping Crafts Decor
Price
$6.99
Rating
4.7
Reviews
6.5K
Latest month sales
B0D3X3XZQC
NESCCI Birthday Wrapping Paper,Gift Wrapping Paper Roll-17 inch X 32.8 Feet | Kraft Wrapping Paper,Colorful Happy Birthday Pattern For Boys Girls, Perfect For Birthday Party, Baby Shower
Price
$7.99
Rating
4.5
Reviews
1.4K
Latest month sales
B0C1GFBYZH
SHINDEL 330 Sheets Tissue Paper Bulk, 14X10 inch Colored Wrapping Paper | Tissue Paper for Gift Bags DIY Crafts Birthday, Classrooms Wedding Holidays Decor 20 Colors
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.4
Reviews
1.6K
Latest month sales
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