Goodie Bags Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Goodie Bags sales on Amazon US totaled 196,200 units in July 2026 (▼ 11.1% vs. the prior month), generating an estimated $1,753,859 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.7% of unit volume and 62.2% of revenue, while a typical listing is priced at $10.54. The keyword itself pulled 48,214 Amazon queries over the same period (▲ 23.5% MoM).
Zooming out to the 12-month window ending July 2026, the goodie bags Top 50 moved 2,728,200 units and $24,983,983 in cumulative sales — an average of 227,350 units and $2,081,999 per month. Monthly throughput topped out at 271,100 units in February 2026 and dipped to 162,800 in May 2026, leaving the latest reading 2.4% lower than August 2025.
Goodie Bags Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
196.2K
▼ 11.1% MoM
Monthly Revenue 2026/07
$1.8M
▼ 9.0% MoM
Top 10 Market Share 2026/07
63.7%
Goodie Bags Market Share & Sales Concentration on Amazon US — July 2026
The most-sold goodie bags listing on Amazon US in July 2026 is ASIN B06XGNL1RX (Brand: Ring Pop), which sold 30,000 units at $8.54 apiece — equal to 15.3% of every unit tracked in this report.
The Top 10 ASINs account for 125,000 units and $1,090,480 in July 2026 — 63.7% of unit volume and 62.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Goodie Bags' on Amazon
July 2026
Is 63.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B06XGNL1RX
Ring Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 20 Count w/Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bag Stuffers
30K
▼ 25.0%vs. prior month
$116.1K
latest month
12-month trend
B0DG2VRFV7
30 Pack Squishy Toys, Kawaii Squishies Party Favors for Kids 4-8 8-12 Treasure Box Toys for Classroom Birthday Xmas Gifts Goodie Bag Mini Animals Mochi Squishy Stress Relief Sensory Toys Random
30K
▲ 0.0%vs. prior month
$261.9K
latest month
12-month trend
B0F8LLT3JR
Party Favors for Kids 8-12 4-8, 150-Pack Fidget Toys Bulk, Treasure Box Toys for Classroom, Stocking Stuffers Goodie Bags, Classroom Prizes, Birthday Holiday for Boys Girls
10K
▲ 0.0%vs. prior month
$118.3K
latest month
12-month trend
B0BLVJV2YG
LEEZZIZZ 30Pcs Punch Balloons, Thickened Neon Punching Balloon Heavy Duty Party Favors for Kids with Rubber Band Handle, Bouncy Balls for Birthday Weddings Goodie Bag Stuffer Supply
10K
▲ 0.0%vs. prior month
$88.8K
latest month
12-month trend
B0BVNSDG2W
nobasco Squishies, 32 Pack Mochi Squishy Toys - Kawaii Cat Squishys Slow Rising Animals - Party Favors, Goodie Bag, Birthday Gifts, Mini Squishies Stress Reliever Toy
10K
▲ 0.0%vs. prior month
$73.1K
latest month
12-month trend
B08FQRVHSY
Morepack 5x7 In Cookie Bags Clear Self Sealing Cellophane Treat Bags 200Pcs | for Candy Party Favors
9K
▼ 10.0%vs. prior month
$80.9K
latest month
12-month trend
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Best Goodie Bags Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ring Pop is the best-performing goodie bags brand in July 2026, moving 30,000 units across 1 ASIN for 24.0% of Top 10 volume. Mantyplay follows with 30,000 units (24.0%), ahead of PHIMOTA on 10,000 units (8.0%).
Volume is spread across 10 brands, with the top three holding 56.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.54 to $13.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ring Pop
1 ASIN in Top 10
24.0%
Units
30K
Revenue
$116.1K
Avg. price
$8.54
B06XGNL1RX
$8.54·★4.8·88.6K revsRing Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 20 Count w/Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bag Stuffers
Units sold30K
Mantyplay
1 ASIN in Top 10
24.0%
Units
30K
Revenue
$261.9K
Avg. price
$8.99
B0DG2VRFV7
$8.99·★4.6·4.7K revs30 Pack Squishy Toys, Kawaii Squishies Party Favors for Kids 4-8 8-12 Treasure Box Toys for Classroom Birthday Xmas Gifts Goodie Bag Mini Animals Mochi Squishy Stress Relief Sensory Toys Random
Units sold30K
PHIMOTA
1 ASIN in Top 10
8.0%
Units
10K
Revenue
$118.3K
Avg. price
$13.99
B0F8LLT3JR
$13.99·★4.5·2.6K revsParty Favors for Kids 8-12 4-8, 150-Pack Fidget Toys Bulk, Treasure Box Toys for Classroom, Stocking Stuffers Goodie Bags, Classroom Prizes, Birthday Holiday for Boys Girls
Units sold10K
Trending Goodie Bags Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CFQ2NYHH booked 5K units at $9.99, with ▲ 25.0% MoM change. On the growth side, B0C4HCWVZQ leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B0D4Z41GFV close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CFQ2NYHH
Mivanlin 117 Pcs Party Favors for Kids 4-8 8-12, Pop Fidget Toys, Treasure Box Toys for Classroom Prizes, Pinata Filler Goodie Bag Stuffers, Treasure Chest, Prize Box Toys for Boys Girls
Price
$9.99
Rating
4.5
Reviews
787
Latest month sales
B0C4HCWVZQ
XPCARE 32Pcs Paper Gift Bags 5.25x3.25x8.25'' Kraft Paper Party Favor Bags | Bulk Rainbow Goodie Bags Small Gift Bags with Handles for Kids Birthday Baby Shower Crafts Wedding Party Supplies
Price
$7.99
Rating
4.7
Reviews
2.5K
Latest month sales
B0D4Z41GFV
50PCS Organza Bags 3x4 Multicolor, Small Gift Bags for Jewelry Candy Goodie Treat Sachet, Mesh Gift Bag Drawstring for Wedding Baby Shower Party Favors, Halloween Gifts Wrapping Supplies
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.7
Reviews
2K
Latest month sales
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