Giant Butter Squishy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Giant Butter Squishy sales on Amazon US totaled 135,700 units in July 2026 (▼ 16.0% vs. the prior month), generating an estimated $1,349,685 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.2% of unit volume and 52.2% of revenue, while a typical listing is priced at $10.96. The keyword itself pulled 25,070 Amazon queries over the same period (▼ 20.3% MoM).
Zooming out to the 12-month window ending July 2026, the giant butter squishy Top 50 moved 447,850 units and $4,510,646 in cumulative sales — an average of 37,321 units and $375,887 per month. Monthly throughput topped out at 160,800 units in June 2026 and dipped to 1,250 in August 2025, leaving the latest reading 10756.0% higher than August 2025.
Giant Butter Squishy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
135.7K
▼ 16.0% MoM
Monthly Revenue 2026/07
$1.3M
▼ 10.0% MoM
Top 10 Market Share 2026/07
58.2%
Giant Butter Squishy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold giant butter squishy listing on Amazon US in July 2026 is ASIN B0GH7H2GZF (Brand: Midou), which sold 10,000 units at $5.88 apiece — equal to 7.4% of every unit tracked in this report.
The Top 10 ASINs account for 79,000 units and $704,900 in July 2026 — 58.2% of unit volume and 52.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Giant Butter Squishy' on Amazon
July 2026
Is 58.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0GH7H2GZF
Midou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
10K
▼ 66.7%vs. prior month
$53.7K
latest month
12-month trend
B0GY7YN8BZ
Cheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
10K
▲ 0.0%vs. prior month
$95.1K
latest month
12-month trend
B0GZR1J7K1
Toymendous Squeeze Butter, Jumbo Squishy Stress Toy, Children Ages 3+, 10.5 inches Long, Stretch & Squish
10K
▲ 900.0%vs. prior month
$90.9K
latest month
12-month trend
B0F7M16P52
Butter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy back to school
9K
▼ 55.0%vs. prior month
$54.2K
latest month
12-month trend
B0DPV6Q119
Butter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | Bread squishy butter squishy Party Favor Gift squeeze toy back to school
8K
▲ 60.0%vs. prior month
$78.6K
latest month
12-month trend
B0GYKYVNNL
Rainbow Butter Squishy Toys Set of 2, Cute Butter Squishy Toy, Soft Slow Rising Squeeze Toys for Stress Relief, Sensory Fidget Toys for Desk, Office, Party Favors, Gift Basket Stuffers
8K
▲ 700.0%vs. prior month
$65.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Giant Butter Squishy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Generic is the best-performing giant butter squishy brand in July 2026, moving 17,000 units across 2 ASINs for 21.5% of Top 10 volume. Midou follows with 10,000 units (12.7%), ahead of QPNGKT on 10,000 units (12.7%).
Volume is spread across 9 brands, with the top three holding 46.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.88 to $8.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Generic
2 ASINs in Top 10
21.5%
Units
17K
Revenue
$132.7K
Avg. price
$7.99
B0F7M16P52
$5.99·★3.7·1.3K revsButter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy back to school
Units sold9KB0DPV6Q119
$9.98·★4.5·387 revsButter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | Bread squishy butter squishy Party Favor Gift squeeze toy back to school
Units sold8K
Midou
1 ASIN in Top 10
12.7%
Units
10K
Revenue
$53.7K
Avg. price
$5.88
B0GH7H2GZF
$5.88·★3.7·1.1K revsMidou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
Units sold10K
QPNGKT
1 ASIN in Top 10
12.7%
Units
10K
Revenue
$95.1K
Avg. price
$8.99
B0GY7YN8BZ
$8.99·★2.4·704 revsCheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
Units sold10K
Trending Giant Butter Squishy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GZR1J7K1 booked 10K units at $9.99, with ▲ 900.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GZR1J7K1
Toymendous Squeeze Butter, Jumbo Squishy Stress Toy, Children Ages 3+, 10.5 inches Long, Stretch & Squish
Price
$9.99
Rating
4.0
Reviews
148
Latest month sales
B0GYKYVNNL
Rainbow Butter Squishy Toys Set of 2, Cute Butter Squishy Toy, Soft Slow Rising Squeeze Toys for Stress Relief, Sensory Fidget Toys for Desk, Office, Party Favors, Gift Basket Stuffers
Price
$6.79
Rating
4.0
Reviews
205
Latest month sales
B0GYKZPHJT
2 Packs Slow Rising Butter Squishy, Squishies Butter Squeeze Toys Pack Sensory Stress Relief Soft & Stretchy Fidget Toy for Party Favors Squishy Butter
Unlock to view ASIN details and product titles
Price
$15.28
Rating
4.2
Reviews
184
Latest month sales
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