Ghost Hydration Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Liquid I.V. is the best-performing ghost hydration brand in July 2026, moving 110,000 units across 3 ASINs for 35.5% of Top 10 volume. Drink LMNT follows with 80,000 units (25.8%), ahead of Ultima Replenisher on 60,000 units (19.4%).

With 6 brands splitting the Top 10 and 80.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $20.99 to $44.50, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0F8R8D9M7 booked 30K units at $44.00, with ▲ 14900.0% MoM change.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.