Gel Pens For Coloring Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gel Pens For Coloring sales on Amazon US totaled 351,500 units in July 2026 (▲ 25.1% vs. the prior month), generating an estimated $3,827,397 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.4% of unit volume and 55.5% of revenue, while a typical listing is priced at $12.44. The keyword itself pulled 33,933 Amazon queries over the same period (▲ 5.3% MoM).
Zooming out to the 12-month window ending July 2026, the gel pens for coloring Top 50 moved 3,322,400 units and $37,569,365 in cumulative sales — an average of 276,867 units and $3,130,780 per month. Monthly throughput topped out at 438,900 units in August 2025 and dipped to 135,600 in May 2026, leaving the latest reading 19.9% lower than August 2025.
Gel Pens For Coloring Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
351.5K
▲ 25.1% MoM
Monthly Revenue 2026/07
$3.8M
▲ 19.7% MoM
Top 10 Market Share 2026/07
65.4%
Gel Pens For Coloring Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gel pens for coloring listing on Amazon US in July 2026 is ASIN B082PN4X5J (Brand: Sharpie), which sold 50,000 units at $9.99 apiece — equal to 14.2% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 230,000 units and $2,123,800 in July 2026 — 65.4% of unit volume and 55.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gel Pens For Coloring' on Amazon
July 2026
Is 65.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B082PN4X5J
Sharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
50K
▲ 25.0%vs. prior month
$599.5K
latest month
12-month trend
B000J09CO6
Paper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
30K
▲ 50.0%vs. prior month
$217.2K
latest month
12-month trend
B082PMRSBK
Sharpie Gel Retractable Gel Pen, Medium Point, Black Ink, 4/Pack (2096134)
30K
▲ 200.0%vs. prior month
$143.1K
latest month
12-month trend
B0G7P9MMCP
ARTISTRO Dual-Tip Acrylic Paint Marker Pens - Set of 36 | For Fabric, Rock, Glass, Wood, Coloring Book, Arts & Crafts Gift, Pumpkin Decorating Kit & Halloween Crafts (Dot & Fine Tips)
30K
▲ 50.0%vs. prior month
$299.4K
latest month
12-month trend
B0FJTJG44G
Sharpie S-Gel Gel Pens, Medium Point (0.7mm), Assorted Fashion Barrels, Black Ink, 12 Count - Office, Teacher, School Supplies
20K
▼ 33.3%vs. prior month
$275.6K
latest month
12-month trend
B019QBOG3U
Paper Mate InkJoy Gel Pens, Assorted, Medium Point (0.7mm), 14 Count - Smooth Writing, Back to School, Teacher Supplies, Journaling, Note-Taking, Doodling
20K
▲ 100.0%vs. prior month
$255.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Gel Pens For Coloring Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sharpie is the best-performing gel pens for coloring brand in July 2026, moving 100,000 units across 3 ASINs for 43.5% of Top 10 volume. Paper Mate follows with 70,000 units (30.4%), ahead of ARTISTRO on 30,000 units (13.0%).
With 4 brands splitting the Top 10 and 87.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.43 to $10.09, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sharpie
3 ASINs in Top 10
43.5%
Units
100K
Revenue
$1M
Avg. price
$9.43
B082PN4X5J
$9.99·★4.7·84.2K revsSharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
Units sold50KB082PMRSBK
$4.87·★4.7·84.2K revsSharpie Gel Retractable Gel Pen, Medium Point, Black Ink, 4/Pack (2096134)
Units sold30KB0FJTJG44G
$13.44·★4.7·1.5K revsSharpie S-Gel Gel Pens, Medium Point (0.7mm), Assorted Fashion Barrels, Black Ink, 12 Count - Office, Teacher, School Supplies
Units sold20K
Paper Mate
4 ASINs in Top 10
30.4%
Units
70K
Revenue
$643.5K
Avg. price
$10.09
B000J09CO6
$9.79·★4.8·78.7K revsPaper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
Units sold30KB019QBOG3U
$13.29·★4.8·71.2K revsPaper Mate InkJoy Gel Pens, Assorted, Medium Point (0.7mm), 14 Count - Smooth Writing, Back to School, Teacher Supplies, Journaling, Note-Taking, Doodling
Units sold20KB019QBOFZO
$9.97·★4.8·71.2K revsPaper Mate InkJoy Gel Pens, Medium Point, 10 Count - Teacher Supplies, Writing, Journaling, Back to School
Units sold10KB005DEW3J4
$7.31·★4.7·30.1K revsPaper Mate Profile Retractable Ballpoint Pens, Bold Point (1.4mm), Assorted Colors, 12 Count - Back to School, Office, Teacher Supplies
Units sold10K
ARTISTRO
1 ASIN in Top 10
13.0%
Units
30K
Revenue
$299.4K
Avg. price
$9.99
B0G7P9MMCP
$9.99·★4.4·14.5K revsARTISTRO Dual-Tip Acrylic Paint Marker Pens - Set of 36 | For Fabric, Rock, Glass, Wood, Coloring Book, Arts & Crafts Gift, Pumpkin Decorating Kit & Halloween Crafts (Dot & Fine Tips)
Units sold30K
Trending Gel Pens For Coloring Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B009QYH40U booked 10K units at $4.97, with ▲ 42.9% MoM change. On the growth side, B0D8CNJ9ZF leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B01N6ZP7F5 close behind at ▲ 233.3% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B009QYH40U
PILOT FriXion Clicker Erasable, Black/Blue/Red Inks, 3-Pack
Price
$4.97
Rating
4.6
Reviews
37.3K
Latest month sales
B0D8CNJ9ZF
Pentonic Gel Pens, 24 Count, Mixed Pack (12 Assorted Color Pens, 12 Glitter Pens), Medium & Fine Point, Smooth Writing For Journaling (1002355)
Price
$6.49
Rating
4.2
Reviews
665
Latest month sales
B01N6ZP7F5
Pentel EnerGel RTX Retractable Liquid Gel Pens, (0.7mm), Assorted Colors, Ultimate Writing Pens, Best Writing Pens for Office, School and Journaling, Pack of 12
Unlock to view ASIN details and product titles
Price
$18.99
Rating
4.8
Reviews
12.8K
Latest month sales
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