Garnier Hair Dye Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Garnier Hair Dye sales on Amazon US totaled 120,800 units in July 2026 (▼ 8.2% vs. the prior month), generating an estimated $1,592,526 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.7% of unit volume and 49.6% of revenue, while a typical listing is priced at $13.12. The keyword itself pulled 15,087 Amazon queries over the same period (▲ 16.9% MoM).
Zooming out to the 12-month window ending July 2026, the garnier hair dye Top 50 moved 1,244,800 units and $16,034,739 in cumulative sales — an average of 103,733 units and $1,336,228 per month. Monthly throughput topped out at 131,600 units in June 2026 and dipped to 72,700 in May 2026, leaving the latest reading 25.2% higher than August 2025.
Garnier Hair Dye Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
120.8K
▼ 8.2% MoM
Monthly Revenue 2026/07
$1.6M
▼ 11.6% MoM
Top 10 Market Share 2026/07
49.7%
Garnier Hair Dye Market Share & Sales Concentration on Amazon US — July 2026
The most-sold garnier hair dye listing on Amazon US in July 2026 is ASIN B08PVHXKG3 (Brand: Yexixsr), which sold 10,000 units at $5.99 apiece — equal to 8.3% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 60,000 units and $790,190 in July 2026 — 49.7% of unit volume and 49.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Garnier Hair Dye' on Amazon
July 2026
Is 49.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08PVHXKG3
Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B0F335M3BR
Polar Hair Dye Shampoo | Jet Black Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
9K
▼ 10.0%vs. prior month
$314.6K
latest month
12-month trend
B0BMF1G6LB
Xarchy 19 Pcs Professional Hair Bleach Kit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hairclips, Applicator, Earmuffs for Hair Highlighting and Hair Coloring at Home
8K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B01829EORK
Schwarzkopf Color ULTÎME® 1.4 Sapphire Black Permanent Hair Dye | Covers grays for vivid color, Diamond brilliance shine, Fade-resistant up to 10 weeks, Suitable for all textures
6K
▼ 14.3%vs. prior month
$59.9K
latest month
12-month trend
B00008US2X
Garnier Nutrisse Ultra Crème Hair Color, Permanent Hair Dye with 100% Gray Coverage, Vegan & Cruelty-Free, 10 Black (Licorice), 1 Count
5K
▼ 16.7%vs. prior month
$43.9K
latest month
12-month trend
B01MFF7A02
Garnier Fructis Color Shield Shampoo, Fortifying Shampoo for Color Treated Hair, Works on All Types and Shades of Hair, Vegan and Paraben Free, 12.5 fl. oz. (Packaging May Vary)
5K
▲ 0.0%vs. prior month
$20.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Garnier Hair Dye Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Garnier is the best-performing garnier hair dye brand in July 2026, moving 14,000 units across 3 ASINs for 23.3% of Top 10 volume. Yexixsr follows with 10,000 units (16.7%), ahead of POLAR HAIR CARE on 9,000 units (15.0%).
Volume is spread across 7 brands, with the top three holding 55.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $34.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Garnier
3 ASINs in Top 10
23.3%
Units
14K
Revenue
$100.3K
Avg. price
$7.47
B00008US2X
$8.97·★4.6·1.4K revsGarnier Nutrisse Ultra Crème Hair Color, Permanent Hair Dye with 100% Gray Coverage, Vegan & Cruelty-Free, 10 Black (Licorice), 1 Count
Units sold5KB01MFF7A02
$4.47·★4.6·4.6K revsGarnier Fructis Color Shield Shampoo, Fortifying Shampoo for Color Treated Hair, Works on All Types and Shades of Hair, Vegan and Paraben Free, 12.5 fl. oz. (Packaging May Vary)
Units sold5KB000R039OM
$8.97·★4.6·3.3K revsGarnier Nutrisse Ultra Crème Hair Color, Permanent Hair Dye with 100% Gray Coverage, Vegan & Cruelty-Free, 40 Dark Brown (Dark Chocolate), 1 Count
Units sold4K
Yexixsr
1 ASIN in Top 10
16.7%
Units
10K
Revenue
$59.9K
Avg. price
$5.99
B08PVHXKG3
$5.99·★4.7·15.5K revsYexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
Units sold10K
POLAR HAIR CARE
1 ASIN in Top 10
15.0%
Units
9K
Revenue
$314.6K
Avg. price
$34.95
B0F335M3BR
$34.95·★4.0·2.6K revsPolar Hair Dye Shampoo | Jet Black Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Units sold9K
Trending Garnier Hair Dye Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0013L3XUE booked 4K units at $11.97, with ▲ 0.0% MoM change. On the growth side, B0CKKPBNHB leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B004DK5CUQ close behind at ▲ 42.9% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0013L3XUE
L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4AR Dark Chocolate Brown, 1 Kit (Packaging May Vary)
Price
$11.97
Rating
4.6
Reviews
2.3K
Latest month sales
B0CKKPBNHB
Schwarzkopf® Keratin Blonde 001 Platinum Blonde Permanent Hair Dye | High lift formula, Bond enforcing system, Pre-color serum and purple conditioner, Professional quality
Price
$11.97
Rating
4.3
Reviews
1.9K
Latest month sales
B004DK5CUQ
John Frieda Precision Foam Colour Light Natural Brown 6N, 1 Application | Full Gray Coverage, Anti-Fade Color, Light Brown Tone, Deep Saturation, Easy Foam Application
Unlock to view ASIN details and product titles
Price
$11.92
Rating
4.5
Reviews
1.3K
Latest month sales
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