Garmin Vivoactive 6 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Garmin Vivoactive 6 sales on Amazon US totaled 50,850 units in July 2026 (▼ 19.9% vs. the prior month), generating an estimated $11,042,901 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 88.5% of unit volume and 84.5% of revenue, while a typical listing is priced at $261.47. The keyword itself pulled 40,747 Amazon queries over the same period (▼ 7.8% MoM).
Zooming out to the 12-month window ending July 2026, the garmin vivoactive 6 Top 50 moved 551,950 units and $124,097,434 in cumulative sales — an average of 45,996 units and $10,341,453 per month. Monthly throughput topped out at 79,200 units in November 2025 and dipped to 25,600 in September 2025, leaving the latest reading 48.9% higher than August 2025.
Garmin Vivoactive 6 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
50.9K
▼ 19.9% MoM
Monthly Revenue 2026/07
$11M
▼ 19.3% MoM
Top 10 Market Share 2026/07
88.5%
Garmin Vivoactive 6 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold garmin vivoactive 6 listing on Amazon US in July 2026 is ASIN B0FQF9ZX7P (Brand: Apple), which sold 10,000 units at $299.00 apiece — equal to 19.7% of every unit tracked in this report.
The Top 10 ASINs account for 45,000 units and $9,333,900 in July 2026 — 88.5% of unit volume and 84.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Garmin Vivoactive 6' on Amazon
July 2026![Apple Watch Series 11 [GPS 42mm] Smartwatch with Rose Gold Aluminum Case with Light Blush Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant (ASIN B0FQF9ZX7P), rank #1 by monthly sales volume for 'Garmin Vivoactive 6' on Amazon](https://m.media-amazon.com/images/I/61T8W7-25IL._AC_UY512_.jpg)
Is 88.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FQF9ZX7P
Apple Watch Series 11 [GPS 42mm] Smartwatch with Rose Gold Aluminum Case with Light Blush Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
10K
▲ 0.0%vs. prior month
$3.1M
latest month
12-month trend
B0CG6NBJ61
Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Ivory | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time
10K
▲ 11.1%vs. prior month
$1.9M
latest month
12-month trend
B0CC62ZG1M
Google Fitbit Charge 6 - Fitness Tracker - Obsidian/Black | Google apps, heart rate on exercise equipment, 3-month Google Health Premium membership included, small and large bands
8K
▼ 20.0%vs. prior month
$903.9K
latest month
12-month trend
B092RCLKHN
Garmin Forerunner 55, GPS Running Watch with Daily Suggested Workouts, Up to 2 Weeks of Battery Life, Black - 010-02562-00 | Daily Suggested Workouts, Up to 2 Weeks of Life
7K
▲ 40.0%vs. prior month
$903K
latest month
12-month trend
B0CT3SGHXL
Garmin Forerunner® 165, Running Smartwatch, 43mm, Black | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
4K
▼ 60.0%vs. prior month
$813.3K
latest month
12-month trend
B0CG6NR413
Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Black | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time
2K
▼ 60.0%vs. prior month
$438.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Garmin Vivoactive 6 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Garmin is the best-performing garmin vivoactive 6 brand in July 2026, moving 27,000 units across 8 ASINs for 60.0% of Top 10 volume. Apple follows with 10,000 units (22.2%), ahead of Fitbit on 8,000 units (17.8%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $119.95 to $299.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Garmin
8 ASINs in Top 10
60.0%
Units
27K
Revenue
$5.3M
Avg. price
$235.99
B0CG6NBJ61
$186.97·★4.3·11.7K revsGarmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Ivory | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time
Units sold10KB092RCLKHN
$129.00·★4.4·6.2K revsGarmin Forerunner 55, GPS Running Watch with Daily Suggested Workouts, Up to 2 Weeks of Battery Life, Black - 010-02562-00 | Daily Suggested Workouts, Up to 2 Weeks of Life
Units sold7KB0CT3SGHXL
$199.00·★4.6·4.7K revsGarmin Forerunner® 165, Running Smartwatch, 43mm, Black | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
Units sold4KB0CG6NR413
$186.97·★4.3·11.7K revsGarmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Black | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time
Units sold2KB0CDC6Y617
$294.00·★4.4·6.6K revsGarmin Venu® 3S, Premium Fitness Smartwatch, 41mm, French Gray | Body Battery™ Energy Monitoring, Sleep Coach, Built-In Sports Apps, Built-In Speaker & Mic, Workout Benefit & Recovery Time
Units sold1KB0DSG9VCRH
$299.99·★4.6·705 revsGarmin Instinct® 3 Solar, Rugged GPS Smartwatch, 45mm, Black | Solar Charging, Rugged Design, Metal-Reinforced Bezel, 24/7 Health Monitoring, Built-In Flashlight
Units sold1KB0F38FCHD2
$296.98·★4.3·3.3K revsGarmin vívoactive® 6, Health & Fitness GPS Smartwatch, 42mm, Bone | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Daily Suggested Workouts
Units sold1KB0F38GK1QZ
$294.99·★4.3·3.3K revsGarmin vívoactive® 6, Health & Fitness GPS Smartwatch, 42mm, Slate | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Daily Suggested Workouts
Units sold1K
Apple
1 ASIN in Top 10
22.2%
Units
10K
Revenue
$3.1M
Avg. price
$299.00
B0FQF9ZX7P
$299.00·★4.7·3.2K revsApple Watch Series 11 [GPS 42mm] Smartwatch with Rose Gold Aluminum Case with Light Blush Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
Units sold10K
Fitbit
1 ASIN in Top 10
17.8%
Units
8K
Revenue
$903.9K
Avg. price
$119.95
B0CC62ZG1M
$119.95·★4.0·21.8K revsGoogle Fitbit Charge 6 - Fitness Tracker - Obsidian/Black | Google apps, heart rate on exercise equipment, 3-month Google Health Premium membership included, small and large bands
Units sold8K
Trending Garmin Vivoactive 6 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CDC6Y617 booked 1K units at $294.00, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CDC6Y617
Garmin Venu® 3S, Premium Fitness Smartwatch, 41mm, French Gray | Body Battery™ Energy Monitoring, Sleep Coach, Built-In Sports Apps, Built-In Speaker & Mic, Workout Benefit & Recovery Time
Price
$294.00
Rating
4.4
Reviews
6.6K
Latest month sales
B0F38FCHD2
Garmin vívoactive® 6, Health & Fitness GPS Smartwatch, 42mm, Bone | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Daily Suggested Workouts
Price
$296.98
Rating
4.3
Reviews
3.3K
Latest month sales
B0F38GK1QZ
Garmin vívoactive® 6, Health & Fitness GPS Smartwatch, 42mm, Slate | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Daily Suggested Workouts
Unlock to view ASIN details and product titles
Price
$294.99
Rating
4.3
Reviews
3.3K
Latest month sales
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