Apple Watch Se Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Apple Watch Se sales on Amazon US totaled 56,800 units in July 2026 (▼ 30.8% vs. the prior month), generating an estimated $15,802,599 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 91.5% of unit volume and 95.5% of revenue, while a typical listing is priced at $175.94. The keyword itself pulled 49,631 Amazon queries over the same period (▼ 20.9% MoM).
Zooming out to the 12-month window ending July 2026, the apple watch se Top 50 moved 647,500 units and $172,593,567 in cumulative sales — an average of 53,958 units and $14,382,797 per month. Monthly throughput topped out at 93,050 units in December 2025 and dipped to 13,850 in August 2025, leaving the latest reading 310.1% higher than August 2025.
Apple Watch Se Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
56.8K
▼ 30.8% MoM
Monthly Revenue 2026/07
$15.8M
▼ 26.6% MoM
Top 10 Market Share 2026/07
91.5%
Apple Watch Se Market Share & Sales Concentration on Amazon US — July 2026
The most-sold apple watch se listing on Amazon US in July 2026 is ASIN B0FQF5BZ8Z (Brand: Apple), which sold 10,000 units at $329.00 apiece — equal to 17.6% of every unit tracked in this report.
The Top 10 ASINs account for 52,000 units and $15,088,900 in July 2026 — 91.5% of unit volume and 95.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Apple Watch Se' on Amazon
July 2026![Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant (ASIN B0FQF5BZ8Z), rank #1 by monthly sales volume for 'Apple Watch Se' on Amazon](https://m.media-amazon.com/images/I/71FfI3kYFQL._AC_UY512_.jpg)
![Apple Watch Series 11 [GPS 42mm] Smartwatch with Rose Gold Aluminum Case with Light Blush Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant (ASIN B0FQF9ZX7P), rank #2 by monthly sales volume for 'Apple Watch Se' on Amazon](https://m.media-amazon.com/images/I/61T8W7-25IL._AC_UY512_.jpg)
![Apple Watch Series 11 [GPS 42mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant (ASIN B0FQFL8PZ5), rank #3 by monthly sales volume for 'Apple Watch Se' on Amazon](https://m.media-amazon.com/images/I/613ko-gTe+L._AC_UY512_.jpg)
![Apple Watch SE 3 [GPS 40mm] Smartwatch with Starlight Aluminum Case with Starlight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant (ASIN B0FQFNRH72), rank #4 by monthly sales volume for 'Apple Watch Se' on Amazon](https://m.media-amazon.com/images/I/61xkvg-RStL._AC_UY512_.jpg)
![Apple Watch SE 3 [GPS 40mm] Smartwatch with Midnight Aluminum Case with Midnight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant (ASIN B0FQFW7M9H), rank #5 by monthly sales volume for 'Apple Watch Se' on Amazon](https://m.media-amazon.com/images/I/61ZTaGRrabL._AC_UY512_.jpg)
![Apple Watch Series 11 [GPS 42mm] Smartwatch with Silver Aluminum Case with Purple Fog Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant (ASIN B0FQFJ4V5M), rank #6 by monthly sales volume for 'Apple Watch Se' on Amazon](https://m.media-amazon.com/images/I/716Ikf0p-9L._AC_UY512_.jpg)
![Apple Watch SE 3 [GPS 44mm] Smartwatch with Midnight Aluminum Case with Midnight Sport Band - M/L. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant (ASIN B0FQFJ2WRG), rank #7 by monthly sales volume for 'Apple Watch Se' on Amazon](https://m.media-amazon.com/images/I/61Hz7SolbzL._AC_UY512_.jpg)
![Apple Watch SE 3 [GPS 44mm] Smartwatch with Starlight Aluminum Case with Starlight Sport Band - M/L. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant (ASIN B0FQFJ8JX8), rank #8 by monthly sales volume for 'Apple Watch Se' on Amazon](https://m.media-amazon.com/images/I/61mTOxZHsKL._AC_UY512_.jpg)
![Apple Watch SE 3 [GPS + Cellular 40mm] Smartwatch with Midnight Aluminum Case with Midnight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant (ASIN B0FQFFRPYG), rank #9 by monthly sales volume for 'Apple Watch Se' on Amazon](https://m.media-amazon.com/images/I/61YgGwvTiYL._AC_UY512_.jpg)
![Apple Watch SE 3 [GPS + Cellular 40mm] Smartwatch with Starlight Aluminum Case with Starlight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant (ASIN B0FQFHZS5J), rank #10 by monthly sales volume for 'Apple Watch Se' on Amazon](https://m.media-amazon.com/images/I/61rEmjYVBkL._AC_UY512_.jpg)
Is 91.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FQF5BZ8Z
Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
10K
▲ 0.0%vs. prior month
$3.4M
latest month
12-month trend
B0FQF9ZX7P
Apple Watch Series 11 [GPS 42mm] Smartwatch with Rose Gold Aluminum Case with Light Blush Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
10K
▲ 0.0%vs. prior month
$3.1M
latest month
12-month trend
B0FQFL8PZ5
Apple Watch Series 11 [GPS 42mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
10K
▲ 0.0%vs. prior month
$3.1M
latest month
12-month trend
B0FQFNRH72
Apple Watch SE 3 [GPS 40mm] Smartwatch with Starlight Aluminum Case with Starlight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant
8K
▼ 20.0%vs. prior month
$1.8M
latest month
12-month trend
B0FQFW7M9H
Apple Watch SE 3 [GPS 40mm] Smartwatch with Midnight Aluminum Case with Midnight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant
5K
▼ 50.0%vs. prior month
$1.1M
latest month
12-month trend
B0FQFJ4V5M
Apple Watch Series 11 [GPS 42mm] Smartwatch with Silver Aluminum Case with Purple Fog Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
4K
▼ 60.0%vs. prior month
$1.3M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Apple Watch Se Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0G3SYRNW9 leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0BNFH112C close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G3SYRNW9
Apple Watch SE (3nd Gen) (GPS, 40mm) - Starlight Aluminum Case with Starlight Sport Band, S/M (Renewed)
Price
$185.00
Rating
5.0
Reviews
63
Latest month sales
B0BNFH112C
Apple Watch SE (2nd Gen) (GPS + Cellular, 44mm) - Midnight Aluminum Case with Midnight Sport Band, M/L (Renewed)
Price
$134.99
Rating
4.2
Reviews
1.1K
Latest month sales
B0BX7HHLFW
Apple Watch SE (2nd Gen) (GPS, 40mm) - Midnight Aluminum Case with Midnight Sport Band, M/L (Renewed)
Unlock to view ASIN details and product titles
Price
$131.21
Rating
3.9
Reviews
298
Latest month sales
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