Gam Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gam sales on Amazon US totaled 110,150 units in July 2026 (▼ 7.7% vs. the prior month), generating an estimated $11,355,788 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.7% of unit volume and 34.5% of revenue, while a typical listing is priced at $716.34. The keyword itself pulled 30,710 Amazon queries over the same period (▲ 15.5% MoM).
Zooming out to the 12-month window ending July 2026, the gam Top 50 moved 1,128,750 units and $107,987,791 in cumulative sales — an average of 94,063 units and $8,998,983 per month. Monthly throughput topped out at 133,400 units in December 2025 and dipped to 47,800 in May 2026, leaving the latest reading 32.4% higher than August 2025.
Gam Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
110.2K
▼ 7.7% MoM
Monthly Revenue 2026/07
$11.4M
▼ 39.6% MoM
Top 10 Market Share 2026/07
71.7%
Gam Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gam listing on Amazon US in July 2026 is ASIN B07CMS5Q6P (Brand: Logitech G), which sold 10,000 units at $27.99 apiece — equal to 9.1% of every unit tracked in this report.
The Top 10 ASINs account for 79,000 units and $3,918,850 in July 2026 — 71.7% of unit volume and 34.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gam' on Amazon
July 2026
Is 71.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07CMS5Q6P
Logitech G305 Lightspeed Wireless Gaming Mouse - Black | 12,000 DPI, Lightweight, 6 Programmable Buttons, 250h Battery, On-Board Memory, Compatible with PC and Mac
10K
▲ 0.0%vs. prior month
$299.9K
latest month
12-month trend
B0FT21HKZ6
Sceptre New 22-Inch Gaming Monitor, FHD 1080p, Up to 144Hz, HDMI, DisplayPort, Built-in Speakers, Machine Black (E225W-FW144 Series, 2026)
10K
▲ 0.0%vs. prior month
$658.7K
latest month
12-month trend
B07GBZ4Q68
Logitech G502 Hero Wired Gaming Mouse - Black | High performance, 25,600 DPI, RGB, adjustable weights, 11 programmable buttons, on-board memory, PC/Mac
9K
▼ 10.0%vs. prior month
$338.8K
latest month
12-month trend
B0CXGTGPZQ
Razer BlackShark V2 X Xbox Gaming Headset, 3.5mm Audio Jack, Black | 50mm Drivers, Cardioid Mic, Lightweight, Comfortable Noise Isolating Earcups, for Xbox Series X, Series S, PS5, PC, Switch
9K
▲ 50.0%vs. prior month
$269.9K
latest month
12-month trend
B09TB15CTL
Ozeino Gaming Headset for PC, Ps4, Ps5, Xbox Headset with 7.1 Surround Sound Gaming Headphones with Noise Canceling Mic, LED Light Over Ear Headphones for Switch, Xbox Series X/S, Laptop, Mobile White
8K
▲ 0.0%vs. prior month
$159.1K
latest month
12-month trend
B08SJ5Z8JL
Redragon M612 Wired RGB Optical Gaming Mouse 8000 DPI Remapping Keys | Stable Lag-Free Connection, Redefine Keybinding Macro, Vibing Backlight, Ergonomic Grip Body Comfort
8K
▲ 33.3%vs. prior month
$131.7K
latest month
12-month trend
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Best Gam Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Logitech G is the best-performing gam brand in July 2026, moving 26,000 units across 3 ASINs for 32.9% of Top 10 volume. Razer follows with 15,000 units (19.0%), ahead of Sceptre on 10,000 units (12.7%).
With 7 brands splitting the Top 10 and 64.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $32.48 to $79.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Logitech G
3 ASINs in Top 10
32.9%
Units
26K
Revenue
$1.9M
Avg. price
$79.99
B07CMS5Q6P
$27.99·★4.6·39.7K revsLogitech G305 Lightspeed Wireless Gaming Mouse - Black | 12,000 DPI, Lightweight, 6 Programmable Buttons, 250h Battery, On-Board Memory, Compatible with PC and Mac
Units sold10KB07GBZ4Q68
$31.99·★4.6·58.5K revsLogitech G502 Hero Wired Gaming Mouse - Black | High performance, 25,600 DPI, RGB, adjustable weights, 11 programmable buttons, on-board memory, PC/Mac
Units sold9KB0G12HGHGM
$179.99·★4.5·563 revsLogitech G PRO X2 SUPERSTRIKE Wireless Gaming Mouse - Black/White | Customizable Rapid Trigger Magnetic Analog Switches, Adjustable Click Haptics, 61g Lightweight, USB-C, <8K, For PC/Mac
Units sold7K
Razer
2 ASINs in Top 10
19.0%
Units
15K
Revenue
$479.8K
Avg. price
$32.48
B0CXGTGPZQ
$29.99·★4.4·2.3K revsRazer BlackShark V2 X Xbox Gaming Headset, 3.5mm Audio Jack, Black | 50mm Drivers, Cardioid Mic, Lightweight, Comfortable Noise Isolating Earcups, for Xbox Series X, Series S, PS5, PC, Switch
Units sold9KB09C13PZX7
$34.98·★4.6·10.5K revsRazer Basilisk V3 Customizable RGB Wired Ergonomic Gaming Mouse, Black | Fastest Gaming Mouse Switch, Chroma RGB Lighting, 26K DPI Optical Sensor, 11 Programmable Buttons, HyperScroll Tilt Wheel
Units sold6K
Sceptre
1 ASIN in Top 10
12.7%
Units
10K
Revenue
$658.7K
Avg. price
$66.97
B0FT21HKZ6
$66.97·★4.3·1.2K revsSceptre New 22-Inch Gaming Monitor, FHD 1080p, Up to 144Hz, HDMI, DisplayPort, Built-in Speakers, Machine Black (E225W-FW144 Series, 2026)
Units sold10K
Trending Gam Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01H6GUCCQ booked 6K units at $19.99, with ▲ 0.0% MoM change. On the growth side, B0DTK7VDTH leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B0GQZ2PKBM close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01H6GUCCQ
BENGOO G9000 Stereo Gaming Headset for PS4 PC Xbox One PS5 Controller, Noise Cancelling Over Ear Headphones with Mic, LED Light, 7.1 Surround Sound, Soft Memory Earmuffs for Nintendo Xbox Series X|S
Price
$19.99
Rating
4.3
Reviews
122.3K
Latest month sales
B0DTK7VDTH
GTPLAYER Gaming Chair with Footrest, Ergonomic Computer Game Desk Chair, Reclining Gamer Chair Seat Height Adjustment, Swivel Rocker with Headrest and Lumbar (Blue)
Price
$69.99
Rating
4.4
Reviews
1K
Latest month sales
B0GQZ2PKBM
KOTIN Prebuilt Gaming PC RTX 5070 12GB, Ryzen 7 9700X, 32GB DDR5, 1TB SSD | 11.3in Smart Display, 850W 80+ Gold PSU, 360mm Liquid Cooler, WiFi 7, 1440p 4K ARGB Windows 11 Gaming Desktop Computer
Unlock to view ASIN details and product titles
Price
$1999.99
Rating
4.3
Reviews
65
Latest month sales
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