Gain Wicked Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Gain is the best-performing gain wicked brand in July 2026, moving 170,000 units across 6 ASINs for 40.5% of Top 10 volume. OxiClean follows with 100,000 units (23.8%), ahead of Tide on 90,000 units (21.4%).

With 4 brands splitting the Top 10 and 85.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.78 to $17.94, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CCK2MP67 leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B0DSR37SXN close behind at ▲ 300.0% MoM on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.