Fygg Toothpaste Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fygg Toothpaste sales on Amazon US totaled 731,000 units in July 2026 (▼ 10.5% vs. the prior month), generating an estimated $8,974,040 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.4% of unit volume and 61.4% of revenue, while a typical listing is priced at $14.71. The keyword itself pulled 30,664 Amazon queries over the same period (▲ 54.4% MoM).
Zooming out to the 12-month window ending July 2026, the fygg toothpaste Top 50 moved 7,424,500 units and $92,492,067 in cumulative sales — an average of 618,708 units and $7,707,672 per month. Monthly throughput topped out at 817,000 units in June 2026 and dipped to 432,900 in May 2026, leaving the latest reading 32.5% higher than August 2025.
Fygg Toothpaste Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
731K
▼ 10.5% MoM
Monthly Revenue 2026/07
$9M
▼ 10.7% MoM
Top 10 Market Share 2026/07
68.4%
Fygg Toothpaste Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fygg toothpaste listing on Amazon US in July 2026 is ASIN B082F1QH7S (Brand: Colgate), which sold 100,000 units at $9.45 apiece — equal to 13.7% of every unit tracked in this report.
The Top 10 ASINs account for 500,000 units and $5,511,900 in July 2026 — 68.4% of unit volume and 61.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fygg Toothpaste' on Amazon
July 2026
Is 68.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B082F1QH7S
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B083JHCCV2
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0BSRFKKZJ
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Clinically Tested Formula - Whitening - 4 Oz, 1PK
90K
▼ 10.0%vs. prior month
$1M
latest month
12-month trend
B0CS4137M1
Mouthology 10% Nano Hydroxyapatite Toothpaste Fluoride Free, Whitening*, Rod Shaped nHA, Xylitol Toothpaste for Adults, Enamel Care*, Sensitive Teeth*, SLS Free, Mint 4oz (USA Made) Package May Vary
50K
▲ 0.0%vs. prior month
$493K
latest month
12-month trend
B01BNEWDFQ
Colgate Cavity Protection Fluoride Toothpaste, Mint, 6 Pack, 6 oz | Bulk Anticavity Adult Toothpaste, Fights Cavities, Enamel Strengthening, ADA Accepted, Great Regular Mint Flavor
40K
▲ 33.3%vs. prior month
$401.6K
latest month
12-month trend
B096T141KR
Dentek Floss Picks, Kids Flossers, Wild Fruit Flavor, 90 Count | Remove Food & Plaque, Designed for Kids', For Tight Teeth & Small Hands, Fun Flossers, Kid-Friendly Dental Floss
30K
▲ 0.0%vs. prior month
$78K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fygg Toothpaste Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Boka is the best-performing fygg toothpaste brand in July 2026, moving 210,000 units across 3 ASINs for 46.7% of Top 10 volume. Colgate follows with 140,000 units (31.1%), ahead of DenTek on 30,000 units (6.7%).
With 6 brands splitting the Top 10 and 84.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.44 to $11.04, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Boka
3 ASINs in Top 10
46.7%
Units
210K
Revenue
$2.4M
Avg. price
$11.04
B083JHCCV2
$9.88·★4.5·61.1K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
Units sold100KB0BSRFKKZJ
$11.62·★4.5·61.1K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Clinically Tested Formula - Whitening - 4 Oz, 1PK
Units sold90KB0CP6B6P56
$11.62·★4.6·12K revsBoka Kids Toothpaste - Fluoride Free Nano Hydroxyapatite Toothpaste | Kids Oral Care - Strawberry Mango - 4 Oz, 1PK
Units sold20K
Colgate
2 ASINs in Top 10
31.1%
Units
140K
Revenue
$1.4M
Avg. price
$9.71
B082F1QH7S
$9.45·★4.7·51.5K revsColgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
Units sold100KB01BNEWDFQ
$9.98·★4.8·66K revsColgate Cavity Protection Fluoride Toothpaste, Mint, 6 Pack, 6 oz | Bulk Anticavity Adult Toothpaste, Fights Cavities, Enamel Strengthening, ADA Accepted, Great Regular Mint Flavor
Units sold40K
DenTek
1 ASIN in Top 10
6.7%
Units
30K
Revenue
$78K
Avg. price
$2.44
B096T141KR
$2.44·★4.8·16K revsDentek Floss Picks, Kids Flossers, Wild Fruit Flavor, 90 Count | Remove Food & Plaque, Designed for Kids', For Tight Teeth & Small Hands, Fun Flossers, Kid-Friendly Dental Floss
Units sold30K
Trending Fygg Toothpaste Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D6GNWNMZ booked 20K units at $16.95, with ▲ 0.0% MoM change. On the growth side, B0D52342LN leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D6GNWNMZ
Ollie Fluoride Free 10% Nano Hydroxyapatite Toothpaste, Clean Mint, 1 Pack | Rod-Shaped Nano HAP, Remineralizes Enamel, Reduces Sensitivity, Reverses Small Cavities, Naturally Whitens Teeth, 4oz
Price
$16.95
Rating
4.6
Reviews
2.9K
Latest month sales
B07PQYJBM3
LIVFRESH Toothpaste Gel, Clinically Proven to Remove Plaque 250% Better, Does Not Irritate Gums, Reduces Tartar Buildup, Freshens Breath, SLS Free Dental Gel, Wintergreen
Price
$19.95
Rating
4.2
Reviews
10.1K
Latest month sales
B0D52342LN
Fygg Nano Hydroxyapatite Toothpaste, Vanilla Vibes, 4 Oz | Natural & Fluoride-Free, With Prebiotics, Proprietary Enamel Remineralizing & Repair, Dentist Formulated
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.1
Reviews
575
Latest month sales
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