Aquafresh Toothpaste Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Crest is the best-performing aquafresh toothpaste brand in July 2026, moving 200,000 units across 2 ASINs for 38.5% of Top 10 volume. Colgate follows with 170,000 units (32.7%), ahead of Plackers on 60,000 units (11.5%).

With 6 brands splitting the Top 10 and 82.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.88 to $11.96, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D6GNWNMZ booked 20K units at $16.95, with ▲ 0.0% MoM change. On the growth side, B0B9FRZKRV leads positive momentum with ▲ 122.2% MoM growth on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.