Sensodyne Repair And Protect Toothpaste Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sensodyne Repair And Protect Toothpaste sales on Amazon US totaled 775,000 units in July 2026 (▼ 1.1% vs. the prior month), generating an estimated $11,870,470 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.5% of unit volume and 50.9% of revenue, while a typical listing is priced at $14.81. The keyword itself pulled 43,418 Amazon queries over the same period (▲ 3.3% MoM).
Zooming out to the 12-month window ending July 2026, the sensodyne repair and protect toothpaste Top 50 moved 8,302,700 units and $128,455,855 in cumulative sales — an average of 691,892 units and $10,704,655 per month. Monthly throughput topped out at 784,000 units in June 2026 and dipped to 410,000 in May 2026, leaving the latest reading 18.9% higher than August 2025.
Sensodyne Repair And Protect Toothpaste Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
775K
▼ 1.1% MoM
Monthly Revenue 2026/07
$11.9M
▼ 3.7% MoM
Top 10 Market Share 2026/07
46.5%
Sensodyne Repair And Protect Toothpaste Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sensodyne repair and protect toothpaste listing on Amazon US in July 2026 is ASIN B07C1ZQ5ZY (Brand: Sensodyne), which sold 60,000 units at $12.52 apiece — equal to 7.7% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 360,000 units and $6,038,700 in July 2026 — 46.5% of unit volume and 50.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sensodyne Repair And Protect Toothpaste' on Amazon
July 2026
Is 46.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07C1ZQ5ZY
Sensodyne Repair and Protect Whitening Toothpaste, 3.4 oz (Pack of 2) | Toothpaste for Sensitive Teeth and Cavity Prevention
60K
▲ 0.0%vs. prior month
$762K
latest month
12-month trend
B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
50K
▲ 400.0%vs. prior month
$843K
latest month
12-month trend
B0DDCQ534S
Sensodyne Pronamel Gentle Whitening Fresh Mint Toothpaste, 4 oz (4 Pack) | Amazon Exclusive, For Sensitive Teeth, to Reharden and Strengthen Enamel, Fresh Mint, Protection Against Cavities, SLS Free
50K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B00CC6XSSQ
Colgate Extra Clean Adult Toothbrushes, Soft, Value 6 Pack | Convenient Bulk Toothbrush Pack, Effectively Cleans Hard-To-Reach Areas, Easy-to-Grip Handle Made from Recycled Plastic
40K
▲ 0.0%vs. prior month
$194.8K
latest month
12-month trend
B0DDCRRBX2
Sensodyne Extra Whitening Cool Mint Toothpaste - 4 Ounces, Pack of 4 | Amazon Exclusive, For Sensitive Teeth and Cavity Prevention, Cool Mint, Medicare Advantage OTC (MAOTC) Eligible
40K
▼ 42.9%vs. prior month
$987.6K
latest month
12-month trend
B0BM4H31S1
Sensodyne Sensitivity Gum and Enamel Toothpaste, 3.4 Ounces x 3 | Triple Protection, Refreshing Fluoride Toothpaste, Mint Flavor, Helps Restore Gum Health, Rehardening The Enamel
30K
▲ 0.0%vs. prior month
$560.1K
latest month
12-month trend
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Best Sensodyne Repair And Protect Toothpaste Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sensodyne is the best-performing sensodyne repair and protect toothpaste brand in July 2026, moving 160,000 units across 4 ASINs for 44.4% of Top 10 volume. TheraBreath follows with 50,000 units (13.9%), ahead of SENSODYNE PRONAMEL on 50,000 units (13.9%).
With 6 brands splitting the Top 10 and 72.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.97 to $23.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sensodyne
4 ASINs in Top 10
44.4%
Units
160K
Revenue
$3M
Avg. price
$18.58
B07C1ZQ5ZY
$12.52·★4.8·48.6K revsSensodyne Repair and Protect Whitening Toothpaste, 3.4 oz (Pack of 2) | Toothpaste for Sensitive Teeth and Cavity Prevention
Units sold60KB0DDCRRBX2
$21.22·★4.8·5.8K revsSensodyne Extra Whitening Cool Mint Toothpaste - 4 Ounces, Pack of 4 | Amazon Exclusive, For Sensitive Teeth and Cavity Prevention, Cool Mint, Medicare Advantage OTC (MAOTC) Eligible
Units sold40KB0BM4H31S1
$16.12·★4.7·6.4K revsSensodyne Sensitivity Gum and Enamel Toothpaste, 3.4 Ounces x 3 | Triple Protection, Refreshing Fluoride Toothpaste, Mint Flavor, Helps Restore Gum Health, Rehardening The Enamel
Units sold30KB0CP62LWKP
$24.47·★4.7·6K revsSensodyne Clinical White Stain Protector Toothpaste, 3.4 oz x 3 | Clinically Proven Whitening for Sensitive Teeth, Stain Protector, 2 Shades Whiter Teeth
Units sold30K
TheraBreath
1 ASIN in Top 10
13.9%
Units
50K
Revenue
$843K
Avg. price
$16.97
B0758F8KDC
$16.97·★4.7·33.8K revsTheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
Units sold50K
SENSODYNE PRONAMEL
1 ASIN in Top 10
13.9%
Units
50K
Revenue
$1.1M
Avg. price
$23.32
B0DDCQ534S
$23.32·★4.8·6.2K revsSensodyne Pronamel Gentle Whitening Fresh Mint Toothpaste, 4 oz (4 Pack) | Amazon Exclusive, For Sensitive Teeth, to Reharden and Strengthen Enamel, Fresh Mint, Protection Against Cavities, SLS Free
Units sold50K
Trending Sensodyne Repair And Protect Toothpaste Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0758F8KDC booked 50K units at $16.97, with ▲ 400.0% MoM change. On the growth side, B0DK1VDQPC leads positive momentum with ▲ 100.0% MoM growth on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
Price
$16.97
Rating
4.7
Reviews
33.8K
Latest month sales
B01KZ6V00W
Oral-B Pro Clean CrossAction Manual Toothbrush, 6- Pack, Medium Soft Bristle Brushes for Adults, Deep Plaque Removal, Daily Gum Health and Fresh Breath, Travel Toiletries
Price
$17.94
Rating
4.7
Reviews
23K
Latest month sales
B0DK1VDQPC
SENSODYNE PRONAMEL Kids Berry Twist Toothpaste, 4 oz (2 Pack) | Fluoride Anticavity Toothpaste for Ages 2+, Gentle On Enamel, Natural Berry Flavor With A Twist Of Mint, SLS Free
Unlock to view ASIN details and product titles
Price
$7.97
Rating
4.7
Reviews
2.1K
Latest month sales
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