Furnace Filter 16x20x1 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Furnace Filter 16x20x1 sales on Amazon US totaled 78,500 units in July 2026 (▲ 12.9% vs. the prior month), generating an estimated $2,637,076 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.9% of unit volume and 68.1% of revenue, while a typical listing is priced at $41.92. The keyword itself pulled 13,396 Amazon queries over the same period (▼ 20.0% MoM).
Zooming out to the 12-month window ending July 2026, the furnace filter 16x20x1 Top 50 moved 747,450 units and $25,440,555 in cumulative sales — an average of 62,288 units and $2,120,046 per month. Monthly throughput topped out at 78,500 units in July 2026 and dipped to 34,350 in May 2026, leaving the latest reading 23.8% higher than August 2025.
Furnace Filter 16x20x1 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
78.5K
▲ 12.9% MoM
Monthly Revenue 2026/07
$2.6M
▲ 16.0% MoM
Top 10 Market Share 2026/07
73.9%
Furnace Filter 16x20x1 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold furnace filter 16x20x1 listing on Amazon US in July 2026 is ASIN B088BZTYFP (Brand: Amazon Basics), which sold 10,000 units at $35.07 apiece — equal to 12.7% of every unit tracked in this report.
The Top 10 ASINs account for 58,000 units and $1,795,070 in July 2026 — 73.9% of unit volume and 68.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Furnace Filter 16x20x1' on Amazon
July 2026
Is 73.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B088BZTYFP
Amazon Basics 16x20x1 Air Filter 6-Pack, MERV 8 AC Furnace Filters, Allergen Control , Removes Dust, Lint and Pollen, Electrostatic (Actual Size: 15.75" x 19.75" x 0.75")
10K
▲ 0.0%vs. prior month
$278.5K
latest month
12-month trend
B004Q6EZYQ
Filtrete 20x20x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 19.68 x 19.68 x 0.81 in)
10K
▲ 42.9%vs. prior month
$296.2K
latest month
12-month trend
B004QOPKVK
Filtrete 16x20x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 15.68 x 19.68 x 0.81 in)
8K
▼ 20.0%vs. prior month
$175.9K
latest month
12-month trend
B07FP5X5G2
Filtrete 16x20x1 Air Filter MERV 5, 6-Pack AC Furnace HVAC, MPR 300 Basic Dust Defense, Pleated Electrostatic, Removes Lint
8K
▲ 14.3%vs. prior month
$247.9K
latest month
12-month trend
B00CJZ836C
Filterbuy 16x20x1 Air Filter MERV 8 Dust & Allergy Defense (4-Pack) | Electrostatic Pleated HVAC AC Furnace Filters Replacement, Made in USA (Actual Size: 15.50 x 19.50 x 0.75)
7K
▲ 16.7%vs. prior month
$233.2K
latest month
12-month trend
B07G2NJM2Y
Simply 16x20x1 Air Filter, MERV 8, 6 Pack, For Home AC Furnace & HVAC (Actual Size: 15.75"x19.75"x0.75") DUST, Pet, & Allergy Control
7K
▼ 30.0%vs. prior month
$216.6K
latest month
12-month trend
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Best Furnace Filter 16x20x1 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Filtrete is the best-performing furnace filter 16x20x1 brand in July 2026, moving 30,000 units across 5 ASINs for 51.7% of Top 10 volume. Filterbuy follows with 11,000 units (19.0%), ahead of Amazon Basics on 10,000 units (17.2%).
With 4 brands splitting the Top 10 and 87.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $35.07 to $36.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Filtrete
5 ASINs in Top 10
51.7%
Units
30K
Revenue
$913.7K
Avg. price
$36.66
B004Q6EZYQ
$29.62·★4.8·58.2K revsFiltrete 20x20x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 19.68 x 19.68 x 0.81 in)
Units sold10KB004QOPKVK
$21.99·★4.8·58.2K revsFiltrete 16x20x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 15.68 x 19.68 x 0.81 in)
Units sold8KB07FP5X5G2
$33.84·★4.7·161K revsFiltrete 16x20x1 Air Filter MERV 5, 6-Pack AC Furnace HVAC, MPR 300 Basic Dust Defense, Pleated Electrostatic, Removes Lint
Units sold8KB00TUDHMOA
$31.90·★4.8·17.3K revsFiltrete 16x20x1 Air Filter, MERV 13 MPR 1900, Allergens, Bacteria, Viruses & Air Pollutants, 3-Month AC/Furnace Filters, Cleaner Air Reliable Airflow, 2 HVAC Filters(Act Size 15.62x19.62x0.78 in)
Units sold2KB07FP5X2S3
$65.97·★4.8·11.9K revsFiltrete 16x20x1 Air Filter, MERV 11, MPR 1000, 6 HVAC Filters | Allergens & Pet Dander, 3-Month AC/Furnace Filters, Cleaner Air, Reliable Airflow, (Act. Size 15.68x19.68x0.81 in)
Units sold2K
Filterbuy
3 ASINs in Top 10
19.0%
Units
11K
Revenue
$386.3K
Avg. price
$35.29
B00CJZ836C
$33.96·★4.7·10.5K revsFilterbuy 16x20x1 Air Filter MERV 8 Dust & Allergy Defense (4-Pack) | Electrostatic Pleated HVAC AC Furnace Filters Replacement, Made in USA (Actual Size: 15.50 x 19.50 x 0.75)
Units sold7KB00CK01LYW
$35.96·★4.7·2.4K revsFilterbuy 16x20x1 Air Filter MERV 8 Dust & Allergy Defense (6-Pack) | Electrostatic Pleated HVAC AC Furnace Filters Replacement, Made in USA (Actual Size: 15.50 x 19.50 x 0.75)
Units sold2KB00CJZ9XWK
$35.96·★4.6·1.1K revsFilterbuy 16x20x1 Air Filter MERV 11 Pet & Allergy Defense (4-Pack) | Electrostatic Pleated HVAC AC Furnace Filters Replacement, Made in USA (Actual Size: 15.50 x 19.50 x 0.75)
Units sold2K
Amazon Basics
1 ASIN in Top 10
17.2%
Units
10K
Revenue
$278.5K
Avg. price
$35.07
B088BZTYFP
$35.07·★4.6·9.9K revsAmazon Basics 16x20x1 Air Filter 6-Pack, MERV 8 AC Furnace Filters, Allergen Control , Removes Dust, Lint and Pollen, Electrostatic (Actual Size: 15.75" x 19.75" x 0.75")
Units sold10K
Trending Furnace Filter 16x20x1 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00CJZ9XWK booked 2K units at $35.96, with ▲ 300.0% MoM change. On the growth side, B01ICSFK2Y leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B0C1HT326C close behind at ▲ 300.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00CJZ9XWK
Filterbuy 16x20x1 Air Filter MERV 11 Pet & Allergy Defense (4-Pack) | Electrostatic Pleated HVAC AC Furnace Filters Replacement, Made in USA (Actual Size: 15.50 x 19.50 x 0.75)
Price
$35.96
Rating
4.6
Reviews
1.1K
Latest month sales
B01ICSFK2Y
AIRx ALLERGY 16x20x1 MERV 11 Pleated Air Filter - Made in the USA - Box of 6
Price
$39.97
Rating
4.8
Reviews
6.5K
Latest month sales
B0C1HT326C
BNX TruFilter 16x20x1 Air Filter MERV 11 (6-Pack) - MADE IN USA - Allergen Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies, Dust, Pet, Smoke, Allergy MPR 1200 FPR 7
Unlock to view ASIN details and product titles
Price
$49.99
Rating
4.7
Reviews
6.5K
Latest month sales
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