12x24x1 Air Filter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
12x24x1 Air Filter sales on Amazon US totaled 50,050 units in July 2026 (▲ 0.2% vs. the prior month), generating an estimated $1,547,953 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.9% of unit volume and 62.0% of revenue, while a typical listing is priced at $42.02. The keyword itself pulled 28,958 Amazon queries over the same period (▲ 11.0% MoM).
Zooming out to the 12-month window ending July 2026, the 12x24x1 air filter Top 50 moved 429,300 units and $13,857,452 in cumulative sales — an average of 35,775 units and $1,154,788 per month. Monthly throughput topped out at 50,050 units in July 2026 and dipped to 19,450 in May 2026, leaving the latest reading 15.7% higher than August 2025.
12x24x1 Air Filter Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
50K
▲ 0.2% MoM
Monthly Revenue 2026/07
$1.5M
▼ 2.5% MoM
Top 10 Market Share 2026/07
67.9%
12x24x1 Air Filter Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 12x24x1 air filter listing on Amazon US in July 2026 is ASIN B00TUDHCJK (Brand: Filtrete), which sold 6,000 units at $21.49 apiece — equal to 12.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 34,000 units and $959,330 in July 2026 — 67.9% of unit volume and 62.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '12x24x1 Air Filter' on Amazon
July 2026
Is 67.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00TUDHCJK
Filtrete 12x24x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 11.68 x 23.68 x 0.81 in)
6K
▲ 20.0%vs. prior month
$128.9K
latest month
12-month trend
B07FNWCLPJ
Filtrete 24x24x1 Air Filter MERV 5, 6-Pack AC Furnace HVAC Filters for Home, MPR 300 Basic Dust Defense, Pleated Electrostatic Removes Lint & Dust (Actual Size 23.81x23.81x0.66 in)
4K
▼ 20.0%vs. prior month
$113.4K
latest month
12-month trend
B07CQGMDV6
Filtrete 24x24x1 Air Filter, MERV 11, MPR 1000, 2 HVAC Filters | Allergens & Pet Dander, 3-Month AC/Furnace Filters, Cleaner Air, Reliable Airflow, (Act. Size 23.68x23.68x0.81 in)
4K
▲ 33.3%vs. prior month
$107.7K
latest month
12-month trend
B07CTPSCVH
Filtrete 14x24x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 13.68 x 23.68 x 0.81 in)
4K
▲ 33.3%vs. prior month
$86K
latest month
12-month trend
B088BXSRCF
Amazon Basics 12x12x1 Air Filter 6-Pack, MERV 8 AC Furnace, Dust, Pet & Allergen Control , Electrostatic (Actual Size: 11.75" x 11.75" x 0.75")
3K
▼ 40.0%vs. prior month
$80.9K
latest month
12-month trend
B07FNW9TKZ
Filtrete 14x24x1 Air Filter MERV 5, 6-Pack AC Furnace HVAC, MPR 300 Basic Dust Defense, Removes Lint, 3-Month Pleated Electrostatic
3K
▲ 0.0%vs. prior month
$83.9K
latest month
12-month trend
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Best 12x24x1 Air Filter Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Filtrete is the best-performing 12x24x1 air filter brand in July 2026, moving 23,000 units across 6 ASINs for 67.6% of Top 10 volume. Filterbuy follows with 5,000 units (14.7%), ahead of Amazon Basics on 3,000 units (8.8%).
With 4 brands splitting the Top 10 and 91.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $28.28 to $35.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Filtrete
6 ASINs in Top 10
67.6%
Units
23K
Revenue
$582.7K
Avg. price
$28.28
B00TUDHCJK
$21.49·★4.8·58.1K revsFiltrete 12x24x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 11.68 x 23.68 x 0.81 in)
Units sold6KB07FNWCLPJ
$27.96·★4.7·161K revsFiltrete 24x24x1 Air Filter MERV 5, 6-Pack AC Furnace HVAC Filters for Home, MPR 300 Basic Dust Defense, Pleated Electrostatic Removes Lint & Dust (Actual Size 23.81x23.81x0.66 in)
Units sold4KB07CQGMDV6
$31.42·★4.8·58.1K revsFiltrete 24x24x1 Air Filter, MERV 11, MPR 1000, 2 HVAC Filters | Allergens & Pet Dander, 3-Month AC/Furnace Filters, Cleaner Air, Reliable Airflow, (Act. Size 23.68x23.68x0.81 in)
Units sold4KB07CTPSCVH
$21.49·★4.8·58.1K revsFiltrete 14x24x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 13.68 x 23.68 x 0.81 in)
Units sold4KB07FNW9TKZ
$27.96·★4.7·161K revsFiltrete 14x24x1 Air Filter MERV 5, 6-Pack AC Furnace HVAC, MPR 300 Basic Dust Defense, Removes Lint, 3-Month Pleated Electrostatic
Units sold3KB07FQK912B
$39.34·★4.7·161K revsFiltrete 12x24x1 Air Filter MERV 5, 6-Pack, MPR 300 Basic Dust Defense, 3-Month Pleated Electrostatic
Units sold2K
Filterbuy
2 ASINs in Top 10
14.7%
Units
5K
Revenue
$185.2K
Avg. price
$35.96
B00CK00Z08
$35.96·★4.7·1.4K revsFilterbuy 12x24x1 Air Filter MERV 8 Dust & Allergy Defense (6-Pack) | Electrostatic Pleated HVAC AC Furnace Filters Replacement, Made in USA (Actual Size: 11.50 x 23.50 x 0.75)
Units sold3KB00CJZ7MLO
$35.96·★4.7·5.9K revsFilterbuy 12x24x1 Air Filter MERV 8 Dust & Allergy Defense (4-Pack) | Electrostatic Pleated HVAC AC Furnace Filters Replacement, Made in USA (Actual Size: 11.50 x 23.50 x 0.75)
Units sold2K
Amazon Basics
1 ASIN in Top 10
8.8%
Units
3K
Revenue
$80.9K
Avg. price
$28.34
B088BXSRCF
$28.34·★4.6·9.9K revsAmazon Basics 12x12x1 Air Filter 6-Pack, MERV 8 AC Furnace, Dust, Pet & Allergen Control , Electrostatic (Actual Size: 11.75" x 11.75" x 0.75")
Units sold3K
Trending 12x24x1 Air Filter Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00CK00Z08 booked 3K units at $35.96, with ▲ 200.0% MoM change. On the growth side, B07FP5XDJM leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B01CR9JAOI close behind at ▲ 200.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00CK00Z08
Filterbuy 12x24x1 Air Filter MERV 8 Dust & Allergy Defense (6-Pack) | Electrostatic Pleated HVAC AC Furnace Filters Replacement, Made in USA (Actual Size: 11.50 x 23.50 x 0.75)
Price
$35.96
Rating
4.7
Reviews
1.4K
Latest month sales
B07FP5XDJM
Filtrete 12x24x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 6 HVAC Filters (Actual Size 11.68 x 23.68 x 0.81 in)
Price
$60.00
Rating
4.8
Reviews
11.9K
Latest month sales
B01CR9JAOI
Aerostar Air Filter 12x24x1 MERV 11 AC Filter, HVAC, Furnace Filter, 6 Pack | ACTUAL SIZE (11.75 x 23.75 x 0.75) AC Filter, Furnace Filter, Dust, Pet Dander, Smoke & Allergies MERV 11 (MPR 1200)
Unlock to view ASIN details and product titles
Price
$37.90
Rating
4.7
Reviews
2.7K
Latest month sales
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