Air Filter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Air Filter sales on Amazon US totaled 535,000 units in July 2026 (▼ 6.3% vs. the prior month), generating an estimated $28,089,800 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 37.4% of unit volume and 32.6% of revenue, while a typical listing is priced at $51.55. The keyword itself pulled 128,416 Amazon queries over the same period (▼ 7.1% MoM).
Zooming out to the 12-month window ending July 2026, the air filter Top 50 moved 5,342,000 units and $288,759,730 in cumulative sales — an average of 445,167 units and $24,063,311 per month. Monthly throughput topped out at 571,000 units in June 2026 and dipped to 261,000 in May 2026, leaving the latest reading 26.2% higher than August 2025.
Air Filter Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
535K
▼ 6.3% MoM
Monthly Revenue 2026/07
$28.1M
▼ 10.7% MoM
Top 10 Market Share 2026/07
37.4%
Air Filter Market Share & Sales Concentration on Amazon US — July 2026
The most-sold air filter listing on Amazon US in July 2026 is ASIN B09GTRVJQM (Brand: Levoit), which sold 50,000 units at $44.99 apiece — equal to 9.3% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $9,170,500 in July 2026 — 37.4% of unit volume and 32.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Air Filter' on Amazon
July 2026
Is 37.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09GTRVJQM
Levoit Air Purifiers for Bedroom Home Pets Dorm Room, Small Air Purifiers | Filter Cleaner with Fragrance Sponge, Filters Smoke, Allergens, Pet Dander, Odor, Dust, Office, Desktop, Core Mini-P, White
50K
▼ 28.6%vs. prior month
$2.2M
latest month
12-month trend
B07VVK39F7
LEVOIT Air Purifier for Home Allergies and Pets Hair Smokers in Bedroom, H13 True HEPA Filter, 24db Filtration System Cleaner Odor Eliminators, Remove 99.97% Dust Smoke Mold Pollen, Core 300, White | Quiet HEPA Sleep Mode, Remove 99.97% Dust Pollen Smoke Pet Odor, AHAM VERIFIDE, Core300-P, Up to 1073 ft², White
40K
▼ 33.3%vs. prior month
$3.6M
latest month
12-month trend
B0DY4S3HP2
VOOPNU Air Purifiers for Home, High Efficiency Filter Up to 1076 Ft², White | for Pet Hair, Odors, Pollen, Smoke, Compact Air Cleaner with 3 Speeds, Timer, Aroma 22 dB Quiet 360°Intake, DH-JH12
30K
▲ 50.0%vs. prior month
$809.7K
latest month
12-month trend
B07RSZSYNC
Levoit Core 300-P Air Purifier Replacement Filter, Genuine Air Filters | AHAM VERIFIDE, Supports HEPA Sleep Mode, Activated Carbon, Removes Smoke Odor, Allergens, Pet Hair, Core 300-RF, 1 Pack
20K
▼ 33.3%vs. prior month
$519.8K
latest month
12-month trend
B0040VU3XO
Genuine AprilAire 213 Replacement Filter for AprilAire Whole-House Air Purifiers - MERV 13, Healthy Home Allergy, 20x25x4 Air Filter (Pack of 1)
10K
▲ 0.0%vs. prior month
$635.7K
latest month
12-month trend
B004Q69HIU
Filtrete 20x25x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 19.68 x 24.68 x 0.81 in)
10K
▲ 0.0%vs. prior month
$220.2K
latest month
12-month trend
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Best Air Filter Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Levoit is the best-performing air filter brand in July 2026, moving 110,000 units across 3 ASINs for 55.0% of Top 10 volume. VOOPNU follows with 30,000 units (15.0%), ahead of Filtrete on 20,000 units (10.0%).
With 6 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $26.38 to $51.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Levoit
3 ASINs in Top 10
55.0%
Units
110K
Revenue
$6.3M
Avg. price
$51.99
B09GTRVJQM
$44.99·★4.6·45K revsLevoit Air Purifiers for Bedroom Home Pets Dorm Room, Small Air Purifiers | Filter Cleaner with Fragrance Sponge, Filters Smoke, Allergens, Pet Dander, Odor, Dust, Office, Desktop, Core Mini-P, White
Units sold50KB07VVK39F7
$84.99·★4.7·108.5K revsLEVOIT Air Purifier for Home Allergies and Pets Hair Smokers in Bedroom, H13 True HEPA Filter, 24db Filtration System Cleaner Odor Eliminators, Remove 99.97% Dust Smoke Mold Pollen, Core 300, White | Quiet HEPA Sleep Mode, Remove 99.97% Dust Pollen Smoke Pet Odor, AHAM VERIFIDE, Core300-P, Up to 1073 ft², White
Units sold40KB07RSZSYNC
$25.99·★4.8·26.1K revsLevoit Core 300-P Air Purifier Replacement Filter, Genuine Air Filters | AHAM VERIFIDE, Supports HEPA Sleep Mode, Activated Carbon, Removes Smoke Odor, Allergens, Pet Hair, Core 300-RF, 1 Pack
Units sold20K
VOOPNU
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$809.7K
Avg. price
$27.99
B0DY4S3HP2
$27.99·★4.4·4.5K revsVOOPNU Air Purifiers for Home, High Efficiency Filter Up to 1076 Ft², White | for Pet Hair, Odors, Pollen, Smoke, Compact Air Cleaner with 3 Speeds, Timer, Aroma 22 dB Quiet 360°Intake, DH-JH12
Units sold30K
Filtrete
2 ASINs in Top 10
10.0%
Units
20K
Revenue
$591.9K
Avg. price
$26.38
B004Q69HIU
$21.99·★4.8·58.1K revsFiltrete 20x25x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 19.68 x 24.68 x 0.81 in)
Units sold10KB07FNW9WYB
$30.76·★4.7·160.9K revsFiltrete 16x25x1 Air Filter MERV 5, 6-Pack AC Furnace HVAC, MPR 300 Basic Dust Defense, Pleated Electrostatic, Removes Lint
Units sold10K
Trending Air Filter Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00CJZ8PGU booked 10K units at $37.96, with ▲ 42.9% MoM change. On the growth side, B00CJZ7UEI leads positive momentum with ▲ 100.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00CJZ8PGU
Filterbuy 20x25x1 Air Filter MERV 8 Dust & Allergy Defense (4-Pack) | Electrostatic Pleated HVAC AC Furnace Filters Replacement, Made in USA (Actual Size: 19.50 x 24.50 x 0.75)
Price
$37.96
Rating
4.7
Reviews
10.3K
Latest month sales
B07FNW9WYB
Filtrete 16x25x1 Air Filter MERV 5, 6-Pack AC Furnace HVAC, MPR 300 Basic Dust Defense, Pleated Electrostatic, Removes Lint
Price
$30.76
Rating
4.7
Reviews
160.9K
Latest month sales
B00CJZ7UEI
Filterbuy 14x25x1 Air Filter MERV 8 Dust & Allergy Defense (4-Pack) | Electrostatic Pleated HVAC AC Furnace Filters Replacement, Made in USA (Actual Size: 13.50 x 24.50 x 0.75)
Unlock to view ASIN details and product titles
Price
$34.96
Rating
4.7
Reviews
6.3K
Latest month sales
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