Fum Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fum sales on Amazon US totaled 8,750 units in July 2026 (▼ 3.4% vs. the prior month), generating an estimated $222,653 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.1% of unit volume and 63.3% of revenue, while a typical listing is priced at $27.39. The keyword itself pulled 21,601 Amazon queries over the same period (▲ 11.4% MoM).
Zooming out to the 12-month window ending July 2026, the fum Top 50 moved 101,050 units and $2,886,483 in cumulative sales — an average of 8,421 units and $240,540 per month. Monthly throughput topped out at 10,350 units in January 2026 and dipped to 4,250 in May 2026, leaving the latest reading 17.4% higher than August 2025.
Fum Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
8.8K
▼ 3.4% MoM
Monthly Revenue 2026/07
$222.7K
▼ 4.1% MoM
Top 10 Market Share 2026/07
65.1%
Fum Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fum listing on Amazon US in July 2026 is ASIN B09B9G562T (Brand: xuan chi), which sold 1,000 units at $14.80 apiece — equal to 11.4% of every unit tracked in this report.
The Top 10 ASINs account for 5,700 units and $140,977 in July 2026 — 65.1% of unit volume and 63.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fum' on Amazon
July 2026
Is 65.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09B9G562T
Herbal Cigarettes - Tobacco and Nicotine Free -2 Packs 40 Smokes
1K
▲ 0.0%vs. prior month
$14.8K
latest month
12-month trend
B0DD1ZYXRW
Bubble Gum Cigarettes (4 Pack), Gum Cigarettes, Candy Cigarettes, The Hampton Popcorn & Candy Company
1K
▲ 11.1%vs. prior month
$10K
latest month
12-month trend
B0G275WK61
Quitz Peppermint Smokeless Inhaler | Nicotine-Free Flavored Air Inhaler | Non-Electric Oral Fixation Habit Aid | Break the Smoking & Vaping Habit | Fresh Peppermint
1K
vs. prior month
$17K
latest month
12-month trend
B0FD57JBQ6
MOXE Natural Daiquiri Smokeless Inhaler, Non-Electric Craving Relief, 1 PK | Passionfruit, Orange, Vanilla & Menthol Essential Oils Flavored Air, Oral Fixation Support, Cooling Sensation, No Batteries
700
▼ 12.5%vs. prior month
$9.1K
latest month
12-month trend
B0D5SR1R32
FÜM Solano Flavored Air Device | Walnut Barrel, Onyx Mouthpiece | Naturally switch from bad habits, Premium walnut, Magnetic onyx black cap, Reusable, Plant based cores separate
400
▲ 0.0%vs. prior month
$25.6K
latest month
12-month trend
B0DN3Z8472
Quitine Nicotine Gum 4mg, Cool Mint Flavor – 240 Count | Quit Smoking Aid | Quit Smoking or Vaping, NRT Gum for Heavier Smokers – Pair with 21mg Patch – Includes Quitine Circle 90-Day Quit Program
400
▼ 20.0%vs. prior month
$24K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fum Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
FÜM is the best-performing fum brand in July 2026, moving 1,100 units across 3 ASINs for 19.3% of Top 10 volume. xuan chi follows with 1,000 units (17.5%), ahead of THE HAMPTON CANDY COMPANY on 1,000 units (17.5%).
Volume is spread across 8 brands, with the top three holding 54.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $54.62, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
FÜM
3 ASINs in Top 10
19.3%
Units
1.1K
Revenue
$58.6K
Avg. price
$54.62
B0D5SR1R32
$63.95·★3.6·206 revsFÜM Solano Flavored Air Device | Walnut Barrel, Onyx Mouthpiece | Naturally switch from bad habits, Premium walnut, Magnetic onyx black cap, Reusable, Plant based cores separate
Units sold400B0GHDLR168
$29.97·★4.3·22 revsFÜM Plant Based Cores | 3 Packs, 9 Total Cores | Crisp Mint | Naturally switch from bad habits, Refill for flavored air device, Plant derived, No batteries, Cool fresh finish
Units sold400B0D9LBKSNP
$69.95·★3.6·173 revsFÜM Prominent Flavored Air Device with Spearmint Cores | Maple Barrel | Naturally switch from bad habits, Starter bundle, Stainless steel mouthpiece, Reusable, Plant based, 3 cores
Units sold300
xuan chi
1 ASIN in Top 10
17.5%
Units
1K
Revenue
$14.8K
Avg. price
$14.80
B09B9G562T
$14.80·★3.3·2.7K revsHerbal Cigarettes - Tobacco and Nicotine Free -2 Packs 40 Smokes
Units sold1K
THE HAMPTON CANDY COMPANY
1 ASIN in Top 10
17.5%
Units
1K
Revenue
$10K
Avg. price
$9.99
B0DD1ZYXRW
$9.99·★4.2·324 revsBubble Gum Cigarettes (4 Pack), Gum Cigarettes, Candy Cigarettes, The Hampton Popcorn & Candy Company
Units sold1K
Trending Fum Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0G275WK61 booked 1K units at $16.99. On the growth side, B0GSVW7TJ8 leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G275WK61
Quitz Peppermint Smokeless Inhaler | Nicotine-Free Flavored Air Inhaler | Non-Electric Oral Fixation Habit Aid | Break the Smoking & Vaping Habit | Fresh Peppermint
Price
$16.99
Rating
3.3
Reviews
95
Latest month sales
B0CLZWS4WW
Cigtrus Quit Smoking Aid – Natural Smokeless Inhaler – Non-Electric, Nicotine-Free & Travel-Safe – 1-Piece Grapefruit
Price
$7.99
Rating
2.9
Reviews
4.1K
Latest month sales
B0GSVW7TJ8
Quit Smoking Inhaler for Adults, Adjustable Air Outlet Smoking Cessation Aid 316 Stainless Steel, Nicotine-Free, Smokeless Portable Device with 5 Flavor Swaps for Anxiety & Stress Relief
Unlock to view ASIN details and product titles
Price
$36.99
Rating
2.8
Reviews
60
Latest month sales
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