Full Moon Dog Treat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Full Moon Dog Treat sales on Amazon US totaled 559,000 units in July 2026 (▼ 6.2% vs. the prior month), generating an estimated $8,838,840 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.1% of unit volume and 42.6% of revenue, while a typical listing is priced at $15.50. The keyword itself pulled 22,667 Amazon queries over the same period (▲ 1.9% MoM).
Zooming out to the 12-month window ending July 2026, the full moon dog treat Top 50 moved 6,316,250 units and $100,716,844 in cumulative sales — an average of 526,354 units and $8,393,070 per month. Monthly throughput topped out at 596,000 units in June 2026 and dipped to 378,000 in May 2026, leaving the latest reading 16.9% higher than August 2025.
Full Moon Dog Treat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
559K
▼ 6.2% MoM
Monthly Revenue 2026/07
$8.8M
▼ 4.1% MoM
Top 10 Market Share 2026/07
41.1%
Full Moon Dog Treat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold full moon dog treat listing on Amazon US in July 2026 is ASIN B08P2D95G8 (Brand: Pur Luv), which sold 60,000 units at $14.99 apiece — equal to 10.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 230,000 units and $3,768,000 in July 2026 — 41.1% of unit volume and 42.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Full Moon Dog Treat' on Amazon
July 2026
Is 41.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08P2D95G8
Pur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew
60K
▲ 20.0%vs. prior month
$718.8K
latest month
12-month trend
B00HQM0UMS
Greenies Pill Pockets Large Size Dog Treats, Chicken, 15.8 oz | Vet-recommended, Capsule size, real chicken flavor, low calorie, stress- and mess-free, natural ingredients, no fillers
30K
▼ 25.0%vs. prior month
$539.4K
latest month
12-month trend
B07BVL8TQF
GOOD 'N' FUN Kabobs Long-Lasting Dog Treat Made With Real Protein, 24 oz | Premium Chicken, Pork and Beef Hide Chew, Supports Dental Health and Mental Stimulation, For Adult Dogs
30K
▲ 0.0%vs. prior month
$535.2K
latest month
12-month trend
B000KAHPZ8
Greenies Teenie Original Natural Dental Dog Treats, Chicken, 43 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 5-15 lbs, original chicken flavor
20K
▲ 0.0%vs. prior month
$359.2K
latest month
12-month trend
B0718YFR4K
DreamBone Twist Sticks Rawhide-Free Dog Treats With Real Protein, 50 Count | Daily Chew, Digests Safely and Completely, Made With Real Chicken and Veggies, For Adult Dogs
20K
▼ 33.3%vs. prior month
$208.2K
latest month
12-month trend
B07BVLGZW6
Good 'n' Fun Wings Long-Lasting Dog Treat Made With Real Protein, 12 oz | Premium Chicken, Pork and Beef Hide Chew, Supports Dental Health and Mental Stimulation, For Adult Dogs
20K
▲ 0.0%vs. prior month
$191K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Full Moon Dog Treat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pur Luv is the best-performing full moon dog treat brand in July 2026, moving 60,000 units across 1 ASIN for 26.1% of Top 10 volume. Greenies follows with 50,000 units (21.7%), ahead of GOOD 'N' FUN on 50,000 units (21.7%).
With 8 brands splitting the Top 10 and 69.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.66 to $15.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pur Luv
1 ASIN in Top 10
26.1%
Units
60K
Revenue
$718.8K
Avg. price
$14.99
B08P2D95G8
$14.99·★4.6·13.6K revsPur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew
Units sold60K
Greenies
2 ASINs in Top 10
21.7%
Units
50K
Revenue
$898.6K
Avg. price
$15.99
B00HQM0UMS
$17.99·★4.8·43.6K revsGreenies Pill Pockets Large Size Dog Treats, Chicken, 15.8 oz | Vet-recommended, Capsule size, real chicken flavor, low calorie, stress- and mess-free, natural ingredients, no fillers
Units sold30KB000KAHPZ8
$13.99·★4.8·75.5K revsGreenies Teenie Original Natural Dental Dog Treats, Chicken, 43 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 5-15 lbs, original chicken flavor
Units sold20K
GOOD 'N' FUN
2 ASINs in Top 10
21.7%
Units
50K
Revenue
$726.2K
Avg. price
$14.66
B07BVL8TQF
$17.84·★4.7·59.6K revsGOOD 'N' FUN Kabobs Long-Lasting Dog Treat Made With Real Protein, 24 oz | Premium Chicken, Pork and Beef Hide Chew, Supports Dental Health and Mental Stimulation, For Adult Dogs
Units sold30KB07BVLGZW6
$11.48·★4.7·20K revsGood 'n' Fun Wings Long-Lasting Dog Treat Made With Real Protein, 12 oz | Premium Chicken, Pork and Beef Hide Chew, Supports Dental Health and Mental Stimulation, For Adult Dogs
Units sold20K
Trending Full Moon Dog Treat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B09KSV26D7 leads positive momentum with ▲ 33.3% MoM growth on 8K units, with B07BHV78JM close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09KSV26D7
Caledon Farms Value Pack Sweet Potato Chews Dog Treats 28oz/795G
Price
$14.97
Rating
4.2
Reviews
4.9K
Latest month sales
B07BHV78JM
Hartz Oinkies Chickentastic Tender Twists, 6.7 Ounce
Price
$8.49
Rating
4.6
Reviews
9.2K
Latest month sales
B0BJFQ1B7K
Blue Buffalo True Chews Premium Jerky Cuts Chicken Dog Treats, 4 oz | Real Chicken First, Made in the USA, No Artificial Preservatives, Corn, Wheat, or Soy
Unlock to view ASIN details and product titles
Price
$5.57
Rating
4.7
Reviews
3.9K
Latest month sales
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