Instax Mini Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Instax Mini sales on Amazon US totaled 64,700 units in July 2026 (▼ 6.2% vs. the prior month), generating an estimated $4,305,804 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.8% of unit volume and 58.0% of revenue, while a typical listing is priced at $122.88. The keyword itself pulled 28,737 Amazon queries over the same period (▲ 3.9% MoM).
Zooming out to the 12-month window ending July 2026, the instax mini Top 50 moved 700,850 units and $47,421,145 in cumulative sales — an average of 58,404 units and $3,951,762 per month. Monthly throughput topped out at 115,000 units in December 2025 and dipped to 34,300 in May 2026, leaving the latest reading 23.2% higher than August 2025.
Instax Mini Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
64.7K
▼ 6.2% MoM
Monthly Revenue 2026/07
$4.3M
▼ 2.9% MoM
Top 10 Market Share 2026/07
78.8%
Instax Mini Market Share & Sales Concentration on Amazon US — July 2026
The most-sold instax mini listing on Amazon US in July 2026 is ASIN B00EB4ADQW (Brand: Fujifilm), which sold 10,000 units at $17.50 apiece — equal to 15.5% of every unit tracked in this report.
The Top 10 ASINs account for 51,000 units and $2,498,680 in July 2026 — 78.8% of unit volume and 58.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Instax Mini' on Amazon
July 2026
Is 78.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00EB4ADQW
Fujifilm Instax Mini Instant Film Twin Pack (White), 20 Photos | The instax film ensures sharp
10K
▲ 0.0%vs. prior month
$175.5K
latest month
12-month trend
B01D0Q7JU4
Fujifilm Instax Mini Instant Film, 10 Sheets x 5 Packs (Total 50 Shoots)
10K
▲ 0.0%vs. prior month
$592.6K
latest month
12-month trend
B07PV34FLF
Fujifilm INSTAX Mini Instant Film (White) for Fujifilm Mini 8,9,11,12 Cameras w/Quality Photo Microfiber Cloth (20 Prints)
10K
▲ 0.0%vs. prior month
$328.9K
latest month
12-month trend
B0BRYT2N4D
Fujifilm Instax Mini Instant Camera Film: 20 Shoots Total, (10 Sheets x 2) - Capture Memories Anytime, Anywhere - Boomph's Comprehensive Ultimate Performance Cloth Solution for Perfect Picture Quality
9K
▼ 10.0%vs. prior month
$352.4K
latest month
12-month trend
B07NWRG5T4
Fujifilm Instax Mini Instant Film Value Pack - 120 Photos
5K
▲ 900.0%vs. prior month
$514.7K
latest month
12-month trend
B00HX6MS5O
Fujifilm Instax Mini Film Two Instant Film Twin Packs - 40 EXP Total, ISO 800, Compatible to Mini Evo, Mini 40, 12, 11, 9, Bundeld with Premium Balveli Microfiber Cloth
2K
▼ 50.0%vs. prior month
$99.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Instax Mini Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07NWRG5T4 booked 5K units at $88.09, with ▲ 900.0% MoM change. On the growth side, B0GRH779CT leads positive momentum with ▲ 200.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07NWRG5T4
Fujifilm Instax Mini Instant Film Value Pack - 120 Photos
Price
$88.09
Rating
4.8
Reviews
6.5K
Latest month sales
B00D3URN6I
Fujifilm Instax Mini Instant Film (100 Sheets)
Price
$106.25
Rating
4.8
Reviews
2.3K
Latest month sales
B0GRH779CT
Fujifilm instax mini 13 Instant Film Camera - Dreamy Purple
Unlock to view ASIN details and product titles
Price
$93.95
Rating
4.3
Reviews
51
Latest month sales
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