Frozen Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Frozen Toys sales on Amazon US totaled 84,300 units in July 2026 (▲ 4.3% vs. the prior month), generating an estimated $1,837,386 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.8% of unit volume and 51.8% of revenue, while a typical listing is priced at $21.43. The keyword itself pulled 26,153 Amazon queries over the same period (▲ 9.2% MoM).
Zooming out to the 12-month window ending July 2026, the frozen toys Top 50 moved 1,142,500 units and $23,771,995 in cumulative sales — an average of 95,208 units and $1,981,000 per month. Monthly throughput topped out at 229,000 units in December 2025 and dipped to 35,950 in May 2026, leaving the latest reading 26.4% higher than August 2025.
Frozen Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
84.3K
▲ 4.3% MoM
Monthly Revenue 2026/07
$1.8M
▲ 11.4% MoM
Top 10 Market Share 2026/07
49.8%
Frozen Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold frozen toys listing on Amazon US in July 2026 is ASIN B01AKGRSCG (Brand: Oral-B), which sold 8,000 units at $7.26 apiece — equal to 9.5% of every unit tracked in this report and 14% ahead of the No. 2 listing.
The Top 10 ASINs account for 42,000 units and $951,910 in July 2026 — 49.8% of unit volume and 51.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Frozen Toys' on Amazon
July 2026
Is 49.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01AKGRSCG
Oral-B Kids Battery Power Electric Toothbrush Featuring Disney's Frozen for Children and Toddlers age 3+, Soft (Characters May Vary)
8K
▲ 33.3%vs. prior month
$63.6K
latest month
12-month trend
B0DF2V6NHW
LIMIROLER Princess Dress Up Clothes for Little Girl Role Play Costume Gift Set Princess Dress Up Toys for Toddler Girls
7K
▲ 75.0%vs. prior month
$222.5K
latest month
12-month trend
B0B6FTH2HD
HAMSILY HAMSILY Princess Dress Up for Girl 3 4 5 6 Years Old Birthday Gifts Toys | Toddler Dress Up Clothes Shoes Jewelry Set, Princess Costume Include Unicorn Mermaid, Pretend Play for Little Girls Age 3-6
5K
▲ 25.0%vs. prior month
$139.8K
latest month
12-month trend
B0D2LCR5ZM
Skillmatics Search and Find Preschool Toy – Disney Princess, Gift for Kids | Write & Wipe Mats, Back to School, Learning & Educational Toy, Handwriting Aid, Toddlers & Kids, Arts & Crafts, Ages 3, 4, 5
4K
▲ 33.3%vs. prior month
$133.5K
latest month
12-month trend
B0FLXNH3KL
Skillmatics Poke-in Art – Disney Princesses, Wood Craft Kit, Gift for Kids | DIY Mess-Free Fun, Cinderella, Ariel Fine Motor Skills, Screen-Free, Travel Activity, Girls & Boys Ages 4, 5, 6, 7, 8, 9
4K
▲ 0.0%vs. prior month
$116.2K
latest month
12-month trend
B09JP494QG
56 Pcs Kids Makeup Set for Girls, Washable Real Cosmetic Toddler Makeup Kit | 2026 New CPF Sustainable Materials, Safety & Non-Toxic, Frozen Toy Birthday Gift for 3 4 5 6 7 8 9 10 11 12 Year Old (Purple)
3K
▼ 25.0%vs. prior month
$70.8K
latest month
12-month trend
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Best Frozen Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Oral-B is the best-performing frozen toys brand in July 2026, moving 8,000 units across 1 ASIN for 19.0% of Top 10 volume. Skillmatics follows with 8,000 units (19.0%), ahead of LIMIROLER on 7,000 units (16.7%).
Volume is spread across 9 brands, with the top three holding 54.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.26 to $33.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Oral-B
1 ASIN in Top 10
19.0%
Units
8K
Revenue
$63.6K
Avg. price
$7.26
B01AKGRSCG
$7.26·★4.7·27.1K revsOral-B Kids Battery Power Electric Toothbrush Featuring Disney's Frozen for Children and Toddlers age 3+, Soft (Characters May Vary)
Units sold8K
Skillmatics
2 ASINs in Top 10
19.0%
Units
8K
Revenue
$249.6K
Avg. price
$29.97
B0D2LCR5ZM
$31.96·★4.7·12.8K revsSkillmatics Search and Find Preschool Toy – Disney Princess, Gift for Kids | Write & Wipe Mats, Back to School, Learning & Educational Toy, Handwriting Aid, Toddlers & Kids, Arts & Crafts, Ages 3, 4, 5
Units sold4KB0FLXNH3KL
$27.98·★4.7·4.3K revsSkillmatics Poke-in Art – Disney Princesses, Wood Craft Kit, Gift for Kids | DIY Mess-Free Fun, Cinderella, Ariel Fine Motor Skills, Screen-Free, Travel Activity, Girls & Boys Ages 4, 5, 6, 7, 8, 9
Units sold4K
LIMIROLER
1 ASIN in Top 10
16.7%
Units
7K
Revenue
$222.5K
Avg. price
$33.99
B0DF2V6NHW
$33.99·★4.1·1.7K revsLIMIROLER Princess Dress Up Clothes for Little Girl Role Play Costume Gift Set Princess Dress Up Toys for Toddler Girls
Units sold7K
Trending Frozen Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08Z7467XC booked 2K units at $15.99, with ▲ 0.0% MoM change. On the growth side, B0FMSBK1ZX leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B0FS2LTGR1 close behind at ▲ 150.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08Z7467XC
THERMOS FUNTAINER Water Bottle with Straw, 12oz, Frozen 2 | Kids Stainless Steel Insulated Water Bottle, Keeps Drinks Cold Longer for School & Play, BPA-Free
Price
$15.99
Rating
4.7
Reviews
37.7K
Latest month sales
B0FMSBK1ZX
LEGO Disney Frozen Elsa’s Ice Castle & Snow Ride Adventure Building Toy - Frozen Toys for Girls & Boys, Ages 4+ - Disney Gift for Kids - 43281
Price
$39.99
Rating
4.9
Reviews
98
Latest month sales
B0FS2LTGR1
Disney Store Official Elsa Plush Doll - Princess Plush with Shimmering Snowflake Cape, Iridescent Metallic Bodice, Satin Skirt & Embroidered Features - Frozen Toys - 14 Inches
Unlock to view ASIN details and product titles
Price
$26.99
Rating
4.8
Reviews
2K
Latest month sales
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