Friskies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Friskies sales on Amazon US totaled 561,000 units in July 2026 (▲ 0.9% vs. the prior month), generating an estimated $10,505,840 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.0% of unit volume and 55.2% of revenue, while a typical listing is priced at $19.88. The keyword itself pulled 18,879 Amazon queries over the same period (▲ 6.6% MoM).
Zooming out to the 12-month window ending July 2026, the friskies Top 50 moved 5,671,200 units and $107,148,811 in cumulative sales — an average of 472,600 units and $8,929,068 per month. Monthly throughput topped out at 561,000 units in July 2026 and dipped to 320,000 in May 2026, leaving the latest reading 29.3% higher than August 2025.
Friskies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
561K
▲ 0.9% MoM
Monthly Revenue 2026/07
$10.5M
▼ 1.1% MoM
Top 10 Market Share 2026/07
57.0%
Friskies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold friskies listing on Amazon US in July 2026 is ASIN B007JXVR76 (Brand: Meow Mix), which sold 70,000 units at $8.99 apiece — equal to 12.5% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 320,000 units and $5,800,200 in July 2026 — 57.0% of unit volume and 55.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Friskies' on Amazon
July 2026
Is 57.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B007JXVR76
Meow Mix Original Choice Dry Cat Food, 6.3 Pound Bag
70K
▲ 16.7%vs. prior month
$629.3K
latest month
12-month trend
B00HN089EO
Friskies Purina Seafood Sensations Dry Cat Food, 22 lb Bag | Crunchy cat kibble with salmon, tuna and shrimp flavors, with protein for healthy muscles and fatty acids for skin and coat
50K
▲ 0.0%vs. prior month
$952K
latest month
12-month trend
B006FTJ0NI
Friskies Purina Tasty Treasures Cat Food, Prime Filets Variety, (12) 5.5 oz | Chicken and tuna, chicken, ocean fish and turkey wet cat food in gravy or sauce, 100% complete & balanced for adult cats
40K
▲ 33.3%vs. prior month
$402.8K
latest month
12-month trend
B0727R5C5Q
Friskies Purina Dry Cat Food Gravy Swirl'd with Flavors of Chicken, Salmon and Gravy - 3.15 lb. Bag
30K
▲ 0.0%vs. prior month
$141.6K
latest month
12-month trend
B0777J8V5J
Purina Friskies Prime Filets Cat Food Variety Pack, 40 Pack 5.5 oz Cans | Surfin' and Turfin' wet cat food favorites in a savory gravy, made with real meat, poultry and seafood
30K
▲ 0.0%vs. prior month
$982.8K
latest month
12-month trend
B07CX9STN3
Purina Friskies Wet Cat Food Variety Pack, Shreds, 40 Pack 5.5 oz Cans | Beef, turkey and cheese, chicken and salmon, and ocean whitefish and tuna recipes in savory gravy
30K
▲ 0.0%vs. prior month
$982.8K
latest month
12-month trend
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Best Friskies Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Friskies is the best-performing friskies brand in July 2026, moving 250,000 units across 9 ASINs for 78.1% of Top 10 volume. Meow Mix follows with 70,000 units (21.9%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $22.04, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Friskies
9 ASINs in Top 10
78.1%
Units
250K
Revenue
$5.2M
Avg. price
$22.04
B00HN089EO
$19.36·★4.7·29.4K revsFriskies Purina Seafood Sensations Dry Cat Food, 22 lb Bag | Crunchy cat kibble with salmon, tuna and shrimp flavors, with protein for healthy muscles and fatty acids for skin and coat
Units sold50KB006FTJ0NI
$10.07·★4.7·25.9K revsFriskies Purina Tasty Treasures Cat Food, Prime Filets Variety, (12) 5.5 oz | Chicken and tuna, chicken, ocean fish and turkey wet cat food in gravy or sauce, 100% complete & balanced for adult cats
Units sold40KB0727R5C5Q
$4.72·★4.7·37.5K revsFriskies Purina Dry Cat Food Gravy Swirl'd with Flavors of Chicken, Salmon and Gravy - 3.15 lb. Bag
Units sold30KB0777J8V5J
$32.76·★4.6·21K revsPurina Friskies Prime Filets Cat Food Variety Pack, 40 Pack 5.5 oz Cans | Surfin' and Turfin' wet cat food favorites in a savory gravy, made with real meat, poultry and seafood
Units sold30KB07CX9STN3
$32.76·★4.7·29.4K revsPurina Friskies Wet Cat Food Variety Pack, Shreds, 40 Pack 5.5 oz Cans | Beef, turkey and cheese, chicken and salmon, and ocean whitefish and tuna recipes in savory gravy
Units sold30KB0777NRJ2N
$32.76·★4.6·33.2K revsPurina Friskies Pate Wet Cat Food Variety, Seafood & Chicken, (40) 5.5 oz | Moist cat food with real seafood or chicken, smooth easy-to-chew pate texture, 40-count variety pack to stock up
Units sold20KB07CWV479K
$19.49·★4.7·37.5K revsFriskies Purina Gravy Swirlers Dry Cat Food, Chicken & Salmon, 22 lb Bag | Protein-packed cat food kibble with swirls of delicious gravy baked in, supports immune and heart health
Units sold20KB07D1HRQNK
$19.97·★4.6·21.8K revsPurina Friskies Extra Gravy Wet Cat Food Chunky Variety, (24) 5.5 oz. Cans | Variety Pack With Chicken, Turkey, Salmon, & Beef cat food in savory gravy, for tender, tasty meals
Units sold20KB00283MYSI
$26.47·★4.7·34.5K revsPurina Friskies Wet Cat Food Variety Pack, Poultry, (32) 5.5 oz Cans | Shreds, Meaty Bits and Prime Filets recipes, high-protein cat food in gravy, made with real chicken or turkey
Units sold10K
Meow Mix
1 ASIN in Top 10
21.9%
Units
70K
Revenue
$629.3K
Avg. price
$8.99
B007JXVR76
$8.99·★4.7·52.7K revsMeow Mix Original Choice Dry Cat Food, 6.3 Pound Bag
Units sold70K
Trending Friskies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00283MYSI booked 10K units at $26.47, with ▲ 0.0% MoM change. On the growth side, B0DP3LYFBY leads positive momentum with ▲ 66.7% MoM growth on 5K units, with B0G8SM4B5W close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00283MYSI
Purina Friskies Wet Cat Food Variety Pack, Poultry, (32) 5.5 oz Cans | Shreds, Meaty Bits and Prime Filets recipes, high-protein cat food in gravy, made with real chicken or turkey
Price
$26.47
Rating
4.7
Reviews
34.5K
Latest month sales
B0DP3LYFBY
Purina Friskies Wet Cat Food Variety Pack, Oceans of Delight, 48 ct Cans | Recipes made with real fish or poultry in tasty gravy. Complete and balanced nutrition with no artificial preservatives.
Price
$39.07
Rating
4.7
Reviews
21.5K
Latest month sales
B0G8SM4B5W
Friskies Purina Party Mix California Crunch Cat Treats, 30 oz Canister | Low-calorie cat snacks, real chicken plus turkey and bacon flavors in fun shapes, under 2 calories each, resealable package
Unlock to view ASIN details and product titles
Price
$12.44
Rating
4.9
Reviews
347
Latest month sales
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