Dry Cat Food Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Friskies is the best-performing dry cat food brand in July 2026, moving 150,000 units across 4 ASINs for 34.9% of Top 10 volume. Fancy Feast follows with 140,000 units (32.6%), ahead of Meow Mix on 100,000 units (23.3%).

With 4 brands splitting the Top 10 and 90.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.14 to $24.59, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D9MW74TG booked 30K units at $5.29, with ▲ 0.0% MoM change. On the growth side, B006FTJ0NI leads positive momentum with ▲ 33.3% MoM growth on 40K units, with B06WLH71PS close behind at ▲ 28.6% MoM on 9K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.