Fresh Wave Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fresh Wave sales on Amazon US totaled 170,200 units in July 2026 (▲ 2.0% vs. the prior month), generating an estimated $2,799,579 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.8% of unit volume and 37.9% of revenue, while a typical listing is priced at $20.74. The keyword itself pulled 23,275 Amazon queries over the same period (▼ 3.4% MoM).
Zooming out to the 12-month window ending July 2026, the fresh wave Top 50 moved 1,603,200 units and $25,991,678 in cumulative sales — an average of 133,600 units and $2,165,973 per month. Monthly throughput topped out at 170,200 units in July 2026 and dipped to 85,900 in May 2026, leaving the latest reading 23.9% higher than August 2025.
Fresh Wave Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
170.2K
▲ 2.0% MoM
Monthly Revenue 2026/07
$2.8M
▲ 2.2% MoM
Top 10 Market Share 2026/07
55.8%
Fresh Wave Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fresh wave listing on Amazon US in July 2026 is ASIN B09B1QT2RP (Brand: Amazon Basics), which sold 30,000 units at $5.39 apiece — equal to 17.6% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 95,000 units and $1,060,810 in July 2026 — 55.8% of unit volume and 37.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fresh Wave' on Amazon
July 2026
Is 55.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B09B1QT2RP
Amazon Basics Gel Odor Eliminator, Activated Charcoal, Fragrance Free, 17 Oz, 1-Pack
30K
▲ 0.0%vs. prior month
$156.3K
latest month
12-month trend
B0C1HCCK2T
Drift Car Air Freshener - The Original Wood Air Freshener - Car Odor Eliminator - Long Lasting Scent - Auto Accessories - Metal Clip - Essential Oils - Clean Ingredients - Amber Scent Starter Kit
10K
▲ 0.0%vs. prior month
$123.5K
latest month
12-month trend
B0FPGT6QHJ
MRS. MEYER'S CLEAN DAY Scented Oil, Rain Water, 1 Warmer and Refill | Freshens Home with Premium Scent, Plug-In, Diffuser & Air Freshener Kit, Recyclable Glass Refills, 67 fl oz Refill
9K
▲ 125.0%vs. prior month
$85K
latest month
12-month trend
B000IAGW86
Fresh Wave Original Odor Eliminator Gel 3-Pk 7 oz - Air Freshener for Home | Plant-based essential oils. Lasts 15-30 days per jar. No plug-in needed. Pet-safe, closet and bathroom deoderizer.
8K
▼ 11.1%vs. prior month
$195.9K
latest month
12-month trend
B001J0C3OQ
Zero Odor Multi-Purpose Odor Eliminator, Fabric & Room Deodorizer, 16 oz | Odor Eliminator Spray for Closet, Bathroom, Basement, Trash & Upholstery, Air and Surface use
8K
▲ 33.3%vs. prior month
$111.4K
latest month
12-month trend
B0CRWKCY7Z
Pet-Pourri Smell Ya Litter Cat Litter Deodorizer Spray, Purrfectly Bamboo 3.4 Fl Oz, Up to 170 Uses, Pet Odor Remover with Essential Oils for Air, Carpet, Urine, Vet Recommended, Bergamot Bamboo Scent
7K
▲ 16.7%vs. prior month
$69.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fresh Wave Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing fresh wave brand in July 2026, moving 30,000 units across 1 ASIN for 31.6% of Top 10 volume. Poo-Pourri follows with 13,000 units (13.7%), ahead of drift on 10,000 units (10.5%).
Volume is spread across 9 brands, with the top three holding 55.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.39 to $12.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
31.6%
Units
30K
Revenue
$156.3K
Avg. price
$5.39
B09B1QT2RP
$5.39·★4.0·9.5K revsAmazon Basics Gel Odor Eliminator, Activated Charcoal, Fragrance Free, 17 Oz, 1-Pack
Units sold30K
Poo-Pourri
2 ASINs in Top 10
13.7%
Units
13K
Revenue
$138.6K
Avg. price
$10.99
B0CRWKCY7Z
$9.99·★4.3·1.8K revsPet-Pourri Smell Ya Litter Cat Litter Deodorizer Spray, Purrfectly Bamboo 3.4 Fl Oz, Up to 170 Uses, Pet Odor Remover with Essential Oils for Air, Carpet, Urine, Vet Recommended, Bergamot Bamboo Scent
Units sold7KB0CRWL4DJY
$11.99·★4.3·3.5K revsPoo~Pourri Original Citrus Before-You-Go 2-in-1 Toilet Potty Pods 20ct - Bathroom Odor Remover & Toilet Cleaner - Plant Based Ingredients & Essential Oils - with Lemon, Bergamot, & Lemongrass Scent
Units sold6K
drift
1 ASIN in Top 10
10.5%
Units
10K
Revenue
$123.5K
Avg. price
$12.99
B0C1HCCK2T
$12.99·★3.7·23.1K revsDrift Car Air Freshener - The Original Wood Air Freshener - Car Odor Eliminator - Long Lasting Scent - Auto Accessories - Metal Clip - Essential Oils - Clean Ingredients - Amber Scent Starter Kit
Units sold10K
Trending Fresh Wave Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FPGT6QHJ booked 9K units at $9.97, with ▲ 125.0% MoM change. On the growth side, B0FB9NRLC7 leads positive momentum with ▲ 100.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FPGT6QHJ
MRS. MEYER'S CLEAN DAY Scented Oil, Rain Water, 1 Warmer and Refill | Freshens Home with Premium Scent, Plug-In, Diffuser & Air Freshener Kit, Recyclable Glass Refills, 67 fl oz Refill
Price
$9.97
Rating
4.2
Reviews
1.7K
Latest month sales
B08MVDH9NT
Glade Automatic Spray Air Freshener Refill, Aqua Waves, 3 Count | 6.2 oz Each, Home and Bathroom Use, Fits Glade Automatic Spray Holder, Adjustable Timed Fraegrance Release, Odor Fighting
Price
$17.67
Rating
4.7
Reviews
40.6K
Latest month sales
B0FB9NRLC7
Fridge Deodorizer, Up to 10 Years, Refrigerator Odor Eliminator | More Effective Than Baking Soda and Charcoal Bags; Long-Lasting Odor Control for Cars and Closets; 1 Pack
Unlock to view ASIN details and product titles
Price
$16.49
Rating
4.5
Reviews
874
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this fresh wave report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card