Poopourri Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Poopourri sales on Amazon US totaled 236,700 units in July 2026 (▼ 17.3% vs. the prior month), generating an estimated $2,475,324 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.3% of unit volume and 46.6% of revenue, while a typical listing is priced at $13.83. The keyword itself pulled 146,094 Amazon queries over the same period (▲ 4.9% MoM).
Zooming out to the 12-month window ending July 2026, the poopourri Top 50 moved 2,218,350 units and $26,553,295 in cumulative sales — an average of 184,863 units and $2,212,775 per month. Monthly throughput topped out at 286,100 units in June 2026 and dipped to 121,400 in May 2026, leaving the latest reading 41.7% higher than August 2025.
Poopourri Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
236.7K
▼ 17.3% MoM
Monthly Revenue 2026/07
$2.5M
▼ 22.7% MoM
Top 10 Market Share 2026/07
58.3%
Poopourri Market Share & Sales Concentration on Amazon US — July 2026
The most-sold poopourri listing on Amazon US in July 2026 is ASIN B0FXHBJFFX (Brand: Febreze), which sold 40,000 units at $10.32 apiece — equal to 16.9% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 138,000 units and $1,153,890 in July 2026 — 58.3% of unit volume and 46.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Poopourri' on Amazon
July 2026
Is 58.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FXHBJFFX
Febreze Air Mist, Air Freshener, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment, Soothe & Restore, Refresh & Energize, Romance & Desire Variety Pack, 8.1oz (Pack of 3)
40K
▲ 33.3%vs. prior month
$188.8K
latest month
12-month trend
B0CRQQ8TYB
Poo-Pourri Before-You-Go Pocket Toilet Spray, Travel Essentials, Beach Bum, 1 Fl Oz, Up to 50 Uses, On-The-Go Bathroom Odor Deodorizer with Essential Oils, TSA Approved Size, Coconut Orchid Scent
30K
▼ 50.0%vs. prior month
$209.7K
latest month
12-month trend
B09RP9Q49V
Poo-Pourri Poo-Pourri Before-You-Go Toilet Spray, Beach Bum, 2 Fl Oz, Up to 100 Uses, Bathroom Odor Deodorizer with Essential Oils for Home or Work, Travel Essentials, TSA Approved Size, Coconut, Orchid Scent
10K
▲ 0.0%vs. prior month
$98.4K
latest month
12-month trend
B0D1HDXMBB
Poo-Pourri Before-You-Go Pocket Toilet Spray, Travel Essentials, 1 Fl Oz, Spring Variety 3 Pack, Each Up to 50 Uses, On-The-Go Bathroom Odor Deodorizer with Essential Oils, TSA Approved Size, 3 Scents
10K
▲ 0.0%vs. prior month
$138.6K
latest month
12-month trend
B0108Y8JHS
Poo-Pourri Before-You-Go Toilet Spray, Lavender Vanilla, 4 Fl Oz, Up to 200 Uses, Bathroom Odor Deodorizer, Plant-Based with Essential Oils, for Home or Work, Lavender, Vanilla and Citrus Scent
10K
▲ 150.0%vs. prior month
$111.7K
latest month
12-month trend
B0108XRHJU
Poo-Pourri Before-You-Go Toilet Spray, Original Citrus, 4 Fl Oz, Up to 200 Uses, Bathroom Odor Deodorizer, Plant-Based with Essential Oils, for Home or Work, Lemon, Bergamot and Lemongrass Scent
8K
▼ 20.0%vs. prior month
$94K
latest month
12-month trend
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Best Poopourri Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Poo-Pourri is the best-performing poopourri brand in July 2026, moving 83,000 units across 7 ASINs for 60.1% of Top 10 volume. Febreze follows with 47,000 units (34.1%), ahead of DUDE Wipes on 8,000 units (5.8%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.13 to $13.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Poo-Pourri
7 ASINs in Top 10
60.1%
Units
83K
Revenue
$783.6K
Avg. price
$11.26
B0CRQQ8TYB
$6.99·★4.7·87.9K revsPoo-Pourri Before-You-Go Pocket Toilet Spray, Travel Essentials, Beach Bum, 1 Fl Oz, Up to 50 Uses, On-The-Go Bathroom Odor Deodorizer with Essential Oils, TSA Approved Size, Coconut Orchid Scent
Units sold30KB09RP9Q49V
$14.24·★4.7·87.9K revsPoo-Pourri Poo-Pourri Before-You-Go Toilet Spray, Beach Bum, 2 Fl Oz, Up to 100 Uses, Bathroom Odor Deodorizer with Essential Oils for Home or Work, Travel Essentials, TSA Approved Size, Coconut, Orchid Scent
Units sold10KB0D1HDXMBB
$14.87·★4.7·4.2K revsPoo-Pourri Before-You-Go Pocket Toilet Spray, Travel Essentials, 1 Fl Oz, Spring Variety 3 Pack, Each Up to 50 Uses, On-The-Go Bathroom Odor Deodorizer with Essential Oils, TSA Approved Size, 3 Scents
Units sold10KB0108Y8JHS
$13.99·★4.7·45.2K revsPoo-Pourri Before-You-Go Toilet Spray, Lavender Vanilla, 4 Fl Oz, Up to 200 Uses, Bathroom Odor Deodorizer, Plant-Based with Essential Oils, for Home or Work, Lavender, Vanilla and Citrus Scent
Units sold10KB0108XRHJU
$12.11·★4.7·99.4K revsPoo-Pourri Before-You-Go Toilet Spray, Original Citrus, 4 Fl Oz, Up to 200 Uses, Bathroom Odor Deodorizer, Plant-Based with Essential Oils, for Home or Work, Lemon, Bergamot and Lemongrass Scent
Units sold8KB0108Y8EHI
$8.99·★4.7·45.2K revsPoo~Pourri Lavender Vanilla, Lavender + Vanilla + Citrus, Before-You-Go Toilet Spray, 2 Oz
Units sold8KB09ZHM3XHH
$7.64·★4.7·5.4K revsPoo-Pourri Before-You-Go Toilet Spray, Travel Essentials, .34 Fl Oz, In A Pinch Variety 3 Pack, Each Up to 20 Uses, On-The-Go Bathroom Odor Deodorizer with Essential Oils, TSA Approved Size, 3 Scents
Units sold7K
Febreze
2 ASINs in Top 10
34.1%
Units
47K
Revenue
$258.4K
Avg. price
$10.13
B0FXHBJFFX
$10.32·★4.8·2K revsFebreze Air Mist, Air Freshener, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment, Soothe & Restore, Refresh & Energize, Romance & Desire Variety Pack, 8.1oz (Pack of 3)
Units sold40KB0CNJPJHRP
$9.94·★4.4·3.9K revsFebreze Bathroom Air Freshener, Odor-Fighting, Plug In Alternative, Air Fresheners for Small Spaces in Home, Bathroom, Kitchen, & Closet, Lilac & Watermelon Scents, 4ct (2 of Each Scent)
Units sold7K
DUDE Wipes
1 ASIN in Top 10
5.8%
Units
8K
Revenue
$111.9K
Avg. price
$13.99
B084W9YBW9
$13.99·★4.4·15.6K revsDUDE Wipes DUDE Bombs Toilet Bowl Stank Eliminator, Air Freshener, 40 Count | 1 pack of 40 pre-poop toilet pods. 2-in-1 bathroom deodorizer and toilet bowl cleaner. Lavender, cedar, lime, eucalyptus.
Units sold8K
Trending Poopourri Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0108Y8JHS booked 10K units at $13.99, with ▲ 150.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0108Y8JHS
Poo-Pourri Before-You-Go Toilet Spray, Lavender Vanilla, 4 Fl Oz, Up to 200 Uses, Bathroom Odor Deodorizer, Plant-Based with Essential Oils, for Home or Work, Lavender, Vanilla and Citrus Scent
Price
$13.99
Rating
4.7
Reviews
45.2K
Latest month sales
B084W9YBW9
DUDE Wipes DUDE Bombs Toilet Bowl Stank Eliminator, Air Freshener, 40 Count | 1 pack of 40 pre-poop toilet pods. 2-in-1 bathroom deodorizer and toilet bowl cleaner. Lavender, cedar, lime, eucalyptus.
Price
$13.99
Rating
4.4
Reviews
15.6K
Latest month sales
B0CNJPJHRP
Febreze Bathroom Air Freshener, Odor-Fighting, Plug In Alternative, Air Fresheners for Small Spaces in Home, Bathroom, Kitchen, & Closet, Lilac & Watermelon Scents, 4ct (2 of Each Scent)
Unlock to view ASIN details and product titles
Price
$9.94
Rating
4.4
Reviews
3.9K
Latest month sales
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