Fresh Step Cat Litter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fresh Step Cat Litter sales on Amazon US totaled 806,000 units in July 2026 (▼ 8.3% vs. the prior month), generating an estimated $17,302,900 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.4% of unit volume and 44.2% of revenue, while a typical listing is priced at $22.68. The keyword itself pulled 48,066 Amazon queries over the same period (▼ 10.0% MoM).
Zooming out to the 12-month window ending July 2026, the fresh step cat litter Top 50 moved 9,325,000 units and $200,380,340 in cumulative sales — an average of 777,083 units and $16,698,362 per month. Monthly throughput topped out at 879,000 units in June 2026 and dipped to 547,000 in May 2026, leaving the latest reading 5.8% higher than August 2025.
Fresh Step Cat Litter Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
806K
▼ 8.3% MoM
Monthly Revenue 2026/07
$17.3M
▼ 9.7% MoM
Top 10 Market Share 2026/07
48.4%
Fresh Step Cat Litter Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fresh step cat litter listing on Amazon US in July 2026 is ASIN B0009X29WK (Brand: Dr. Elsey's), which sold 100,000 units at $22.99 apiece — equal to 12.4% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 390,000 units and $7,643,500 in July 2026 — 48.4% of unit volume and 44.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fresh Step Cat Litter' on Amazon
July 2026
Is 48.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0009X29WK
Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag
100K
▲ 0.0%vs. prior month
$2.1M
latest month
12-month trend
B000VDR8LA
Fresh Step Odor Shield Multi Cat Clumping Cat Litter, 14 lb. | Febreze Freshness, Odor Shield with Ammonia Block Technology, Low Dust, Compatible with Most Automatic Litter Boxes
60K
▲ 100.0%vs. prior month
$561.6K
latest month
12-month trend
B089LLHMQL
Arm & Hammer Slide Platinum Easy Clean-Up Clumping Cat Litter, 18 lbs | 24/7 Odor Control, Triple-Action Freshness, Non-Stick, Low Tracking, 99.9% Dust Free, Multi-Cat Formula, Scented
50K
▼ 16.7%vs. prior month
$899.5K
latest month
12-month trend
B07GL8SLKY
Arm & Hammer Slide Platinum Easy Clean-Up Clumping Cat Litter, 37 Lbs | 24/7 Odor Control, Triple-Action Freshness, Non-Stick, Low Tracking, Multi-Cat Formula, Scented
30K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B0CGJG25PV
Purina Tidy Cats Free and Clean Unscented Clumping Cat Litter, 38 lb Box | Activated charcoal delivers lasting odor control, made without fragrances or dye, clumping
30K
▲ 0.0%vs. prior month
$779.7K
latest month
12-month trend
B0D1LK2G5C
Cat's Pride Antibacterial Litter, Odor-Eliminating Scented 12lb
30K
▲ 0.0%vs. prior month
$284.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fresh Step Cat Litter Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Elsey's is the best-performing fresh step cat litter brand in July 2026, moving 100,000 units across 1 ASIN for 25.6% of Top 10 volume. Fresh Step follows with 80,000 units (20.5%), ahead of Arm & Hammer on 80,000 units (20.5%).
With 7 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.73 to $26.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Elsey's
1 ASIN in Top 10
25.6%
Units
100K
Revenue
$2.1M
Avg. price
$22.99
B0009X29WK
$22.99·★4.4·69.8K revsDr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag
Units sold100K
Fresh Step
2 ASINs in Top 10
20.5%
Units
80K
Revenue
$1.2M
Avg. price
$17.73
B000VDR8LA
$9.46·★4.6·45K revsFresh Step Odor Shield Multi Cat Clumping Cat Litter, 14 lb. | Febreze Freshness, Odor Shield with Ammonia Block Technology, Low Dust, Compatible with Most Automatic Litter Boxes
Units sold60KB089PM6FRC
$25.99·★4.7·53.9K revsFresh Step Advanced Odor Shield Clumping Cat Litter with Gain, 18.5 lb, 2Pk | Odor Shield with Ammonia Block Technology, Low Dust, Multi Cat, Compatible with Most Automatic Litter Boxes
Units sold20K
Arm & Hammer
2 ASINs in Top 10
20.5%
Units
80K
Revenue
$1.9M
Avg. price
$26.49
B089LLHMQL
$17.99·★4.6·19.3K revsArm & Hammer Slide Platinum Easy Clean-Up Clumping Cat Litter, 18 lbs | 24/7 Odor Control, Triple-Action Freshness, Non-Stick, Low Tracking, 99.9% Dust Free, Multi-Cat Formula, Scented
Units sold50KB07GL8SLKY
$34.99·★4.6·19.9K revsArm & Hammer Slide Platinum Easy Clean-Up Clumping Cat Litter, 37 Lbs | 24/7 Odor Control, Triple-Action Freshness, Non-Stick, Low Tracking, Multi-Cat Formula, Scented
Units sold30K
Trending Fresh Step Cat Litter Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01J5GE3MA booked 20K units at $24.99, with ▲ 0.0% MoM change. On the growth side, B000VDR8LA leads positive momentum with ▲ 100.0% MoM growth on 60K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01J5GE3MA
PetSafe ScoopFree Premium Crystal Litter, Fresh Scent, 4.3 Lb Bag, 2 Pack | Ultra-Absorbent Crystal Cat Litter, 5x Faster Odor Control, 99% Dust-Free, Low Tracking, Refills Any Cat Box or Tray
Price
$24.99
Rating
4.5
Reviews
45.4K
Latest month sales
B07DGYXWX1
World's Best Cat Litter Multiple Cat, Unscented, Odor Control, 15 lb Bag | Controls tough multi-cat odors and lasts 2x longer; natural corn litter, quick clumping, flushable, 99% dust free
Price
$19.15
Rating
4.4
Reviews
3.8K
Latest month sales
B000VDR8LA
Fresh Step Odor Shield Multi Cat Clumping Cat Litter, 14 lb. | Febreze Freshness, Odor Shield with Ammonia Block Technology, Low Dust, Compatible with Most Automatic Litter Boxes
Unlock to view ASIN details and product titles
Price
$9.46
Rating
4.6
Reviews
45K
Latest month sales
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