Kitty Litter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kitty Litter sales on Amazon US totaled 915,000 units in July 2026 (▼ 5.9% vs. the prior month), generating an estimated $19,862,230 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.1% of unit volume and 46.0% of revenue, while a typical listing is priced at $22.40. The keyword itself pulled 154,346 Amazon queries over the same period (▲ 10.8% MoM).
Zooming out to the 12-month window ending July 2026, the kitty litter Top 50 moved 10,556,000 units and $232,432,980 in cumulative sales — an average of 879,667 units and $19,369,415 per month. Monthly throughput topped out at 972,000 units in October 2025 and dipped to 603,000 in May 2026, leaving the latest reading 7.3% higher than August 2025.
Kitty Litter Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
915K
▼ 5.9% MoM
Monthly Revenue 2026/07
$19.9M
▼ 7.2% MoM
Top 10 Market Share 2026/07
48.1%
Kitty Litter Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kitty litter listing on Amazon US in July 2026 is ASIN B0009X29WK (Brand: Dr. Elsey's), which sold 100,000 units at $22.99 apiece — equal to 10.9% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 440,000 units and $9,128,200 in July 2026 — 48.1% of unit volume and 46.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kitty Litter' on Amazon
July 2026
Is 48.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0009X29WK
Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag
100K
▲ 0.0%vs. prior month
$2.1M
latest month
12-month trend
B0009X0QSY
Dr. Elsey's Ultra Unscented Clumping Clay Cat Litter 18 lb Bag
70K
▲ 16.7%vs. prior month
$909.3K
latest month
12-month trend
B000VDR8LA
Fresh Step Odor Shield Multi Cat Clumping Cat Litter, 14 lb. | Febreze Freshness, Odor Shield with Ammonia Block Technology, Low Dust, Compatible with Most Automatic Litter Boxes
60K
▲ 100.0%vs. prior month
$561.6K
latest month
12-month trend
B089LLHMQL
Arm & Hammer Slide Platinum Easy Clean-Up Clumping Cat Litter, 18 lbs | 24/7 Odor Control, Triple-Action Freshness, Non-Stick, Low Tracking, 99.9% Dust Free, Multi-Cat Formula, Scented
50K
▼ 16.7%vs. prior month
$899.5K
latest month
12-month trend
B07GL8SLKY
Arm & Hammer Slide Platinum Easy Clean-Up Clumping Cat Litter, 37 Lbs | 24/7 Odor Control, Triple-Action Freshness, Non-Stick, Low Tracking, Multi-Cat Formula, Scented
30K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B0CGJG25PV
Purina Tidy Cats Free and Clean Unscented Clumping Cat Litter, 38 lb Box | Activated charcoal delivers lasting odor control, made without fragrances or dye, clumping
30K
▲ 0.0%vs. prior month
$779.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kitty Litter Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Elsey's is the best-performing kitty litter brand in July 2026, moving 170,000 units across 2 ASINs for 38.6% of Top 10 volume. Fresh Step follows with 80,000 units (18.2%), ahead of Arm & Hammer on 80,000 units (18.2%).
With 6 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.73 to $26.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Elsey's
2 ASINs in Top 10
38.6%
Units
170K
Revenue
$3.1M
Avg. price
$17.99
B0009X29WK
$22.99·★4.4·69.8K revsDr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag
Units sold100KB0009X0QSY
$12.99·★4.3·29.9K revsDr. Elsey's Ultra Unscented Clumping Clay Cat Litter 18 lb Bag
Units sold70K
Fresh Step
2 ASINs in Top 10
18.2%
Units
80K
Revenue
$1.2M
Avg. price
$17.73
B000VDR8LA
$9.46·★4.6·45K revsFresh Step Odor Shield Multi Cat Clumping Cat Litter, 14 lb. | Febreze Freshness, Odor Shield with Ammonia Block Technology, Low Dust, Compatible with Most Automatic Litter Boxes
Units sold60KB089PM6FRC
$25.99·★4.7·53.9K revsFresh Step Advanced Odor Shield Clumping Cat Litter with Gain, 18.5 lb, 2Pk | Odor Shield with Ammonia Block Technology, Low Dust, Multi Cat, Compatible with Most Automatic Litter Boxes
Units sold20K
Arm & Hammer
2 ASINs in Top 10
18.2%
Units
80K
Revenue
$1.9M
Avg. price
$26.49
B089LLHMQL
$17.99·★4.6·19.3K revsArm & Hammer Slide Platinum Easy Clean-Up Clumping Cat Litter, 18 lbs | 24/7 Odor Control, Triple-Action Freshness, Non-Stick, Low Tracking, 99.9% Dust Free, Multi-Cat Formula, Scented
Units sold50KB07GL8SLKY
$34.99·★4.6·19.9K revsArm & Hammer Slide Platinum Easy Clean-Up Clumping Cat Litter, 37 Lbs | 24/7 Odor Control, Triple-Action Freshness, Non-Stick, Low Tracking, Multi-Cat Formula, Scented
Units sold30K
Trending Kitty Litter Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000FEF10A booked 20K units at $73.49, with ▲ 0.0% MoM change. On the growth side, B000VDR8LA leads positive momentum with ▲ 100.0% MoM growth on 60K units, with B0CQDGCQCX close behind at ▲ 66.7% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000FEF10A
PetSafe ScoopFree Disposable Crystal Litter Tray, Fresh Scent, 3 Pack | No-Scoop Crystal Cat Litter, 5x Faster Odor Control, 99% Dust-Free, Easy Cleanup, Leak-Proof Disposable Tray Refill with Lid
Price
$73.49
Rating
4.6
Reviews
22.9K
Latest month sales
B000VDR8LA
Fresh Step Odor Shield Multi Cat Clumping Cat Litter, 14 lb. | Febreze Freshness, Odor Shield with Ammonia Block Technology, Low Dust, Compatible with Most Automatic Litter Boxes
Price
$9.46
Rating
4.6
Reviews
45K
Latest month sales
B0CQDGCQCX
Fresh Step Simply Unscented Multi Cat Clumping Cat Litter, Low Dust, Odor Control with Activated Charcoal Tech, Compatible in Automatic Litter Boxes, 14 lb.
Unlock to view ASIN details and product titles
Price
$9.97
Rating
4.4
Reviews
2.2K
Latest month sales
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