Fresh Pet Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fresh Pet sales on Amazon US totaled 370,000 units in July 2026 (▼ 8.3% vs. the prior month), generating an estimated $7,456,670 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.1% of unit volume and 53.7% of revenue, while a typical listing is priced at $18.22. The keyword itself pulled 43,960 Amazon queries over the same period (▲ 13.2% MoM).
Zooming out to the 12-month window ending July 2026, the fresh pet Top 50 moved 3,913,150 units and $78,424,601 in cumulative sales — an average of 326,096 units and $6,535,383 per month. Monthly throughput topped out at 403,600 units in June 2026 and dipped to 227,600 in May 2026, leaving the latest reading 22.9% higher than August 2025.
Fresh Pet Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
370K
▼ 8.3% MoM
Monthly Revenue 2026/07
$7.5M
▼ 9.5% MoM
Top 10 Market Share 2026/07
54.1%
Fresh Pet Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fresh pet listing on Amazon US in July 2026 is ASIN B08P2D95G8 (Brand: Pur Luv), which sold 60,000 units at $14.99 apiece — equal to 16.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $4,004,000 in July 2026 — 54.1% of unit volume and 53.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fresh Pet' on Amazon
July 2026
Is 54.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B08P2D95G8
Pur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew | 3-ingredient jerky: whole-muscle chicken breast, 12g protein/treat; no dyes, fillers or artificial flavors
60K
▲ 20.0%vs. prior month
$718.8K
latest month
12-month trend
B07CX9STN3
Purina Friskies Wet Cat Food Variety Pack, Shreds, 40 Pack 5.5 oz Cans | Beef, turkey and cheese, chicken and salmon, and ocean whitefish and tuna recipes in savory gravy
30K
▲ 0.0%vs. prior month
$982.8K
latest month
12-month trend
B003CL3PTM
Hill's Science Diet Adult 1-6 Small & Mini Dry Dog Food | #1 Veterinarian Recommended, Chicken & Brown Rice, 4.5 lb. Bag
20K
▲ 0.0%vs. prior month
$479.8K
latest month
12-month trend
B000KAHPZ8
Greenies Teenie Original Natural Dental Dog Treats, Chicken, 43 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 5-15 lbs, original chicken flavor
20K
▲ 0.0%vs. prior month
$359.2K
latest month
12-month trend
B08S7QQXCX
Purina Beneful Small Breed Wet Dog Food Variety Pack, (30) 3 oz Cans | IncrediBites real beef, chicken and salmon recipes with real vegetables and grains for flavors they'll love
20K
▲ 0.0%vs. prior month
$556.8K
latest month
12-month trend
B09K9FDLFN
Blue Buffalo Life Protection Formula Chicken Small Breed Dry Dog Food, 5 lb | Real Chicken #1 Ingredient, Antioxidant-Rich LifeSource Bits, Supports Higher Energy Needs, Formulated for Small Breed Dogs
10K
▼ 50.0%vs. prior month
$174.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fresh Pet Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pur Luv is the best-performing fresh pet brand in July 2026, moving 60,000 units across 1 ASIN for 30.0% of Top 10 volume. Friskies follows with 30,000 units (15.0%), ahead of Hill's Science Diet on 20,000 units (10.0%).
Volume is spread across 9 brands, with the top three holding 55.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.99 to $32.76, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pur Luv
1 ASIN in Top 10
30.0%
Units
60K
Revenue
$718.8K
Avg. price
$14.99
B08P2D95G8
$14.99·★4.6·13.5K revsPur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew | 3-ingredient jerky: whole-muscle chicken breast, 12g protein/treat; no dyes, fillers or artificial flavors
Units sold60K
Friskies
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$982.8K
Avg. price
$32.76
B07CX9STN3
$32.76·★4.7·29.4K revsPurina Friskies Wet Cat Food Variety Pack, Shreds, 40 Pack 5.5 oz Cans | Beef, turkey and cheese, chicken and salmon, and ocean whitefish and tuna recipes in savory gravy
Units sold30K
Hill's Science Diet
1 ASIN in Top 10
10.0%
Units
20K
Revenue
$479.8K
Avg. price
$23.99
B003CL3PTM
$23.99·★4.8·26.3K revsHill's Science Diet Adult 1-6 Small & Mini Dry Dog Food | #1 Veterinarian Recommended, Chicken & Brown Rice, 4.5 lb. Bag
Units sold20K
Trending Fresh Pet Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B018ITJVBI booked 10K units at $24.94, with ▲ 11.1% MoM change. On the growth side, B0FWQ4LTRR leads positive momentum with ▲ 344.4% MoM growth on 4K units, with B08HTB6XXX close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B018ITJVBI
Cesar Home Delights Wet Dog Food, Dinner and Stew Variety, 3.5 oz, 24 Count | Real meat #1 ingredient, no fillers, no added sugar, no artificial flavors, complete & balanced, easy peel trays
Price
$24.94
Rating
4.7
Reviews
7.4K
Latest month sales
B0FWQ4LTRR
Nutrish Dry Dog Food, Beef, Pea & Brown Rice, 5 lb. Bag (Rachael Ray) | Complete & Balanced Nutrition for Adult Dogs, No Artificial Flavors, Veterinarian Reviewed Formula
Price
$8.66
Rating
4.6
Reviews
15.5K
Latest month sales
B08HTB6XXX
Select Roasted Meals Beef Recipe, 1 Lb
Unlock to view ASIN details and product titles
Price
$8.46
Rating
4.7
Reviews
262
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this fresh pet report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card