Freestanding Toilet Paper Holder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Freestanding Toilet Paper Holder sales on Amazon US totaled 96,900 units in July 2026 (▲ 3.9% vs. the prior month), generating an estimated $1,607,870 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.8% of unit volume and 50.1% of revenue, while a typical listing is priced at $19.93. The keyword itself pulled 22,030 Amazon queries over the same period (▲ 7.0% MoM).
Zooming out to the 12-month window ending July 2026, the freestanding toilet paper holder Top 50 moved 1,078,350 units and $17,041,349 in cumulative sales — an average of 89,863 units and $1,420,112 per month. Monthly throughput topped out at 111,650 units in August 2025 and dipped to 58,500 in May 2026, leaving the latest reading 13.2% lower than August 2025.
Freestanding Toilet Paper Holder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
96.9K
▲ 3.9% MoM
Monthly Revenue 2026/07
$1.6M
▲ 6.4% MoM
Top 10 Market Share 2026/07
58.8%
Freestanding Toilet Paper Holder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold freestanding toilet paper holder listing on Amazon US in July 2026 is ASIN B09DKH8XDS (Brand: niffgaff), which sold 10,000 units at $8.99 apiece — equal to 10.3% of every unit tracked in this report.
The Top 10 ASINs account for 57,000 units and $805,600 in July 2026 — 58.8% of unit volume and 50.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Freestanding Toilet Paper Holder' on Amazon
July 2026
Is 58.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09DKH8XDS
Paper Towel Holder Black Stainless Steel Kitchen Countertop Roll Organizer | Standing Paper Towel Holders Roll Dispenser Simple Black
10K
▲ 0.0%vs. prior month
$89.3K
latest month
12-month trend
B0B1VCBPP6
JOPOFI Toilet Paper Holder - Adhesive Toilet Paper Holder - Matte Black | Toilet Paper Holder Wall Mount for Bathroom,Stainless Steel Command Strip Toilet Paper Roll Holder Stick On Wall,No Drilling
10K
▲ 0.0%vs. prior month
$78.3K
latest month
12-month trend
B0CQP9DTK3
Kitsure Metal Toilet Paper Holder Free Standing, Medium, Black | Rustproof Toilet Paper Stand for 4 Rolls, Bathroom Organizers and Storage with Anti-Slip Base and Plastic Shelf
9K
▼ 10.0%vs. prior month
$156.3K
latest month
12-month trend
B0CBC9WJJF
Toilet Paper Holder Stand(with Reserve Function), Free-Standing Spare Rolls Storage Holder, Stainless Steel, Modern Design
5K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B096DVV5XH
Toilet Paper Holder Stand, Bathroom Free Standing with Storage, Black | Rustproof Toilet Paper Roll Holder for 4 Rolls,with Non-Slip Stable Base,Bathroom Organizers and Storage
5K
▲ 66.7%vs. prior month
$66.8K
latest month
12-month trend
B0D2MZFV74
GloTika 3-Tier Over Toilet Storage, Anti-Tilt, 64" H, Black | Anti-Tilt Safety System, 150lb Capacity, Carbon Steel, Freestanding, No Drilling, Anti-Rust Coating, Paper Holder & 4 Hooks
4K
▲ 100.0%vs. prior month
$120K
latest month
12-month trend
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Best Freestanding Toilet Paper Holder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
niffgaff is the best-performing freestanding toilet paper holder brand in July 2026, moving 15,000 units across 2 ASINs for 26.3% of Top 10 volume. JOPOFI follows with 10,000 units (17.5%), ahead of Kitsure on 9,000 units (15.8%).
Volume is spread across 9 brands, with the top three holding 59.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
niffgaff
2 ASINs in Top 10
26.3%
Units
15K
Revenue
$139.3K
Avg. price
$9.49
B09DKH8XDS
$8.99·★4.3·10.5K revsPaper Towel Holder Black Stainless Steel Kitchen Countertop Roll Organizer | Standing Paper Towel Holders Roll Dispenser Simple Black
Units sold10KB0CBC9WJJF
$9.99·★4.3·2K revsToilet Paper Holder Stand(with Reserve Function), Free-Standing Spare Rolls Storage Holder, Stainless Steel, Modern Design
Units sold5K
JOPOFI
1 ASIN in Top 10
17.5%
Units
10K
Revenue
$78.3K
Avg. price
$6.99
B0B1VCBPP6
$6.99·★4.4·4.6K revsJOPOFI Toilet Paper Holder - Adhesive Toilet Paper Holder - Matte Black | Toilet Paper Holder Wall Mount for Bathroom,Stainless Steel Command Strip Toilet Paper Roll Holder Stick On Wall,No Drilling
Units sold10K
Kitsure
1 ASIN in Top 10
15.8%
Units
9K
Revenue
$156.3K
Avg. price
$16.99
B0CQP9DTK3
$16.99·★4.5·5.5K revsKitsure Metal Toilet Paper Holder Free Standing, Medium, Black | Rustproof Toilet Paper Stand for 4 Rolls, Bathroom Organizers and Storage with Anti-Slip Base and Plastic Shelf
Units sold9K
Trending Freestanding Toilet Paper Holder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D75WKZQP booked 3K units at $9.99, with ▲ 50.0% MoM change. On the growth side, B0D2MZFV74 leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B096DVV5XH close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D75WKZQP
Paper Towel Holder Countertop, Stainless Steel, Weighted Non-Slip Base, Fits Standard and Jumbo Rolls, Freestanding Paper Towel Stand for Kitchen Bathroom Decor, Silver
Price
$9.99
Rating
4.7
Reviews
1.9K
Latest month sales
B0D2MZFV74
GloTika 3-Tier Over Toilet Storage, Anti-Tilt, 64" H, Black | Anti-Tilt Safety System, 150lb Capacity, Carbon Steel, Freestanding, No Drilling, Anti-Rust Coating, Paper Holder & 4 Hooks
Price
$32.99
Rating
4.4
Reviews
2K
Latest month sales
B096DVV5XH
Toilet Paper Holder Stand, Bathroom Free Standing with Storage, Black | Rustproof Toilet Paper Roll Holder for 4 Rolls,with Non-Slip Stable Base,Bathroom Organizers and Storage
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.3
Reviews
7K
Latest month sales
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