Bathroom Toilet Paper Holder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bathroom Toilet Paper Holder sales on Amazon US totaled 155,000 units in July 2026 (▼ 1.3% vs. the prior month), generating an estimated $2,157,855 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.6% of unit volume and 44.6% of revenue, while a typical listing is priced at $15.81. The keyword itself pulled 18,620 Amazon queries over the same period (▼ 12.3% MoM).
Zooming out to the 12-month window ending July 2026, the bathroom toilet paper holder Top 50 moved 1,600,550 units and $23,057,689 in cumulative sales — an average of 133,379 units and $1,921,474 per month. Monthly throughput topped out at 157,000 units in June 2026 and dipped to 88,400 in May 2026, leaving the latest reading 12.6% higher than August 2025.
Bathroom Toilet Paper Holder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
155K
▼ 1.3% MoM
Monthly Revenue 2026/07
$2.2M
▼ 5.8% MoM
Top 10 Market Share 2026/07
51.6%
Bathroom Toilet Paper Holder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bathroom toilet paper holder listing on Amazon US in July 2026 is ASIN B0CC27124P (Brand: Bollove), which sold 20,000 units at $8.99 apiece — equal to 12.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 80,000 units and $962,520 in July 2026 — 51.6% of unit volume and 44.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bathroom Toilet Paper Holder' on Amazon
July 2026
Is 51.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CC27124P
Black Paper Towel Holder, Self Adhesive Paper Towel Holder Under Cabinet | Stainless Steel, kitchen, Bathroom, Sink, Pantry, Fridge, durable, scratch-resistant, cling film, foil rolls, Drilling
20K
▲ 0.0%vs. prior month
$159.8K
latest month
12-month trend
B0B1VCBPP6
JOPOFI Toilet Paper Holder - Adhesive Toilet Paper Holder - Matte Black | Toilet Paper Holder Wall Mount for Bathroom,Stainless Steel Command Strip Toilet Paper Roll Holder Stick On Wall,No Drilling
10K
▲ 0.0%vs. prior month
$78.3K
latest month
12-month trend
B0CQP9DTK3
Kitsure Metal Toilet Paper Holder Free Standing, Medium, Black | Rustproof Toilet Paper Stand for 4 Rolls, Bathroom Organizers and Storage with Anti-Slip Base and Plastic Shelf
9K
▼ 10.0%vs. prior month
$156.3K
latest month
12-month trend
B0DQP9K8CD
CubesLand Scalloped Toilet Paper Storage Basket W/Handle for Home Decor | Paper Rope Toilet Organizer Basket for Countertop, Over Toilet Shelf, End Table, Living Room, Bedroom Decor & More, Neutral
8K
▲ 14.3%vs. prior month
$149.7K
latest month
12-month trend
B0D2KZXT8R
KLJKPA Black Bathroom Accessories Set, 4-Piece Bathroom Hardware Set | 24 inch Towel Bar, Towel Racks for Bathroom, Robe Towel Hooks, Toilet Paper Holder Wall Mounted
7K
▲ 16.7%vs. prior month
$111.9K
latest month
12-month trend
B0CRK3L768
Day Moon™ - Matte Black Toilet Paper Holder Wall Mount - Modern Roll Holder | Pivoting, Wall Mount, Heavy Duty, Sturdy, Rust Resistant, Easy Roll Changes, Space Saving, Secure Hold, Built to Last Durable
6K
▲ 100.0%vs. prior month
$66.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bathroom Toilet Paper Holder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bollove is the best-performing bathroom toilet paper holder brand in July 2026, moving 20,000 units across 1 ASIN for 25.0% of Top 10 volume. JOPOFI follows with 10,000 units (12.5%), ahead of Kitsure on 9,000 units (11.3%).
Volume is spread across 10 brands, with the top three holding 48.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bollove
1 ASIN in Top 10
25.0%
Units
20K
Revenue
$159.8K
Avg. price
$8.99
B0CC27124P
$8.99·★4.4·6K revsBlack Paper Towel Holder, Self Adhesive Paper Towel Holder Under Cabinet | Stainless Steel, kitchen, Bathroom, Sink, Pantry, Fridge, durable, scratch-resistant, cling film, foil rolls, Drilling
Units sold20K
JOPOFI
1 ASIN in Top 10
12.5%
Units
10K
Revenue
$78.3K
Avg. price
$6.99
B0B1VCBPP6
$6.99·★4.4·4.6K revsJOPOFI Toilet Paper Holder - Adhesive Toilet Paper Holder - Matte Black | Toilet Paper Holder Wall Mount for Bathroom,Stainless Steel Command Strip Toilet Paper Roll Holder Stick On Wall,No Drilling
Units sold10K
Kitsure
1 ASIN in Top 10
11.3%
Units
9K
Revenue
$156.3K
Avg. price
$16.99
B0CQP9DTK3
$16.99·★4.5·5.4K revsKitsure Metal Toilet Paper Holder Free Standing, Medium, Black | Rustproof Toilet Paper Stand for 4 Rolls, Bathroom Organizers and Storage with Anti-Slip Base and Plastic Shelf
Units sold9K
Trending Bathroom Toilet Paper Holder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CRK3L768 booked 6K units at $11.99, with ▲ 100.0% MoM change. On the growth side, B0D2MZFV74 leads positive momentum with ▲ 100.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CRK3L768
Day Moon™ - Matte Black Toilet Paper Holder Wall Mount - Modern Roll Holder | Pivoting, Wall Mount, Heavy Duty, Sturdy, Rust Resistant, Easy Roll Changes, Space Saving, Secure Hold, Built to Last Durable
Price
$11.99
Rating
4.5
Reviews
7.4K
Latest month sales
B096DVV5XH
Toilet Paper Holder Stand, Bathroom Free Standing with Storage, Black | Rustproof Toilet Paper Roll Holder for 4 Rolls,with Non-Slip Stable Base,Bathroom Organizers and Storage
Price
$12.99
Rating
4.3
Reviews
6.9K
Latest month sales
B0D2MZFV74
GloTika 3-Tier Over Toilet Storage, Anti-Tilt, 64" H, Black | Anti-Tilt Safety System, 150lb Capacity, Carbon Steel, Freestanding, No Drilling, Anti-Rust Coating, Paper Holder & 4 Hooks
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.4
Reviews
2K
Latest month sales
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