Towel Bar Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Towel Bar sales on Amazon US totaled 60,900 units in July 2026 (▲ 2.5% vs. the prior month), generating an estimated $1,198,531 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.9% of unit volume and 42.1% of revenue, while a typical listing is priced at $22.67. The keyword itself pulled 30,001 Amazon queries over the same period (▲ 7.2% MoM).
Zooming out to the 12-month window ending July 2026, the towel bar Top 50 moved 618,200 units and $12,376,095 in cumulative sales — an average of 51,517 units and $1,031,341 per month. Monthly throughput topped out at 64,600 units in November 2025 and dipped to 29,600 in May 2026, leaving the latest reading 11.3% higher than August 2025.
Towel Bar Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
60.9K
▲ 2.5% MoM
Monthly Revenue 2026/07
$1.2M
▼ 1.9% MoM
Top 10 Market Share 2026/07
50.9%
Towel Bar Market Share & Sales Concentration on Amazon US — July 2026
The most-sold towel bar listing on Amazon US in July 2026 is ASIN B0B9H92YBW (Brand: SetSail), which sold 7,000 units at $7.99 apiece — equal to 11.5% of every unit tracked in this report.
The Top 10 ASINs account for 31,000 units and $504,230 in July 2026 — 50.9% of unit volume and 42.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Towel Bar' on Amazon
July 2026
Is 50.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0B9H92YBW
SetSail Towel Holder for Bathroom Wall Matte Black Towel Ring | Stainless Steel Hand Towel Holder Heavy Duty Towel Hanger for Bath, Kitchen
7K
▲ 0.0%vs. prior month
$58.7K
latest month
12-month trend
B0D2KZXT8R
KLJKPA Black Bathroom Accessories Set, 4-Piece Bathroom Hardware Set | 24 inch Towel Bar, Towel Racks for Bathroom, Robe Towel Hooks, Toilet Paper Holder Wall Mounted
7K
▲ 16.7%vs. prior month
$111.9K
latest month
12-month trend
B0D5BF3FVV
Powools Matte Black 24" Towel Rack, Rustproof Wall Mounted Towel Bar | Bathroom, Space-Saving, Sturdy Metal Design, Towel Storage Organizer, Easy Installation, Home Decor, Apartment Essentials
4K
▲ 33.3%vs. prior month
$31.9K
latest month
12-month trend
B007JCHAGE
Utopia Towels Kitchen Bar Mops, Pack of 12, 16x19 in, 100% Cotton, White | Multi-Purpose Cleaning Cloths for Home & Kitchen Bars - Super Absorbent, Soft, Durable, Lint-Free, Machine Washable
3K
▲ 50.0%vs. prior month
$58.7K
latest month
12-month trend
B01C60C7FW
Command Towel Bar, Satin Nickel, 1 Towel Bar, 4 Strips | Towel Bar For Damage Free Bathroom Organization, No Tools, Holds On Glass, Metal, Mirrors, And Tile, No Holes Or Suction Cups
2K
▲ 100.0%vs. prior month
$28.9K
latest month
12-month trend
B0CJY14LG9
VAEHOLD Black Hat and Coat Wall Mount Rack 5 Hooks for Robes, Bags, Keys, and Towels Bathroom Towel Hanger Organizer (1 Pack)
2K
▲ 0.0%vs. prior month
$38K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Towel Bar Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SetSail is the best-performing towel bar brand in July 2026, moving 7,000 units across 1 ASIN for 22.6% of Top 10 volume. KLJKPA follows with 7,000 units (22.6%), ahead of Powools on 4,000 units (12.9%).
Volume is spread across 10 brands, with the top three holding 58.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $15.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SetSail
1 ASIN in Top 10
22.6%
Units
7K
Revenue
$58.7K
Avg. price
$7.99
B0B9H92YBW
$7.99·★4.6·5.4K revsSetSail Towel Holder for Bathroom Wall Matte Black Towel Ring | Stainless Steel Hand Towel Holder Heavy Duty Towel Hanger for Bath, Kitchen
Units sold7K
KLJKPA
1 ASIN in Top 10
22.6%
Units
7K
Revenue
$111.9K
Avg. price
$15.98
B0D2KZXT8R
$15.98·★4.4·2.3K revsKLJKPA Black Bathroom Accessories Set, 4-Piece Bathroom Hardware Set | 24 inch Towel Bar, Towel Racks for Bathroom, Robe Towel Hooks, Toilet Paper Holder Wall Mounted
Units sold7K
Powools
1 ASIN in Top 10
12.9%
Units
4K
Revenue
$31.9K
Avg. price
$7.99
B0D5BF3FVV
$7.99·★4.6·2.7K revsPowools Matte Black 24" Towel Rack, Rustproof Wall Mounted Towel Bar | Bathroom, Space-Saving, Sturdy Metal Design, Towel Storage Organizer, Easy Installation, Home Decor, Apartment Essentials
Units sold4K
Trending Towel Bar Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C53HH6CW booked 1K units at $19.99, with ▲ 0.0% MoM change. On the growth side, B0D5Y8GTYH leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B01C60C7FW close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C53HH6CW
STWWO Towel Racks for Bathroom, Bathroom Towel Storage Wall Mounted 30 inch with Shelf Can Holds 6 Large Towels, Wall Towel Rack for Rolled Towels, Black
Price
$19.99
Rating
4.6
Reviews
3.8K
Latest month sales
B0D5Y8GTYH
TURS Brushed Gold 5 Piece Bathroom Hardware Set, SUS304 Stainless Steel 24 Inch Bath Towel Bar Set, Round Bathroom Accessories Kit Wall Mounted
Price
$28.76
Rating
4.6
Reviews
402
Latest month sales
B01C60C7FW
Command Towel Bar, Satin Nickel, 1 Towel Bar, 4 Strips | Towel Bar For Damage Free Bathroom Organization, No Tools, Holds On Glass, Metal, Mirrors, And Tile, No Holes Or Suction Cups
Unlock to view ASIN details and product titles
Price
$14.01
Rating
4.5
Reviews
13.7K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this towel bar report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card