Frankincense Essential Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Handcraft Blends is the best-performing frankincense essential oil brand in July 2026, moving 4,000 units across 1 ASIN for 21.1% of Top 10 volume. Vitality follows with 4,000 units (21.1%), ahead of Cliganic on 2,000 units (10.5%).

Volume is spread across 10 brands, with the top three holding 52.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $19.95, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B088SSZ63M booked 1K units at $12.99, with ▲ 25.0% MoM change. On the growth side, B0F28ZCCFY leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0FBWHBLNM close behind at ▲ 100.0% MoM on 400 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.